Madroit Podcast

Madroit Podcast
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Madroit Podcast

Jordan Haynes & Winston Hofer host The Madroit Podcast. Get short podcasts that deliver marketing and sales insights that can help you level up your business. For those who aren't in marketing all day, it's marketing simplified in short episodes. Learn from experts who share their knowledge across B2B and B2C markets, providing insights for small to large businesses. You'll get actionable marketing nuggets to achieve marketing growth that lead to sales and help level you up. Subscribe now to gain valuable insights that are easy easy to understand and help level you up.

  1. 3 天前

    From Planning to Execution: Navigating Your Annual Marketing Plan

    In this episode of the Madroit Podcast, we delve into the essential components of building an annual marketing plan. We discuss why it's crucial for every business, how to align it with business objectives, and the importance of timely execution. The key points covered are starting your planning before Q4, setting clear goals, understanding your target audience, and budgeting effectively. You can tune in for actionable insights to help you structure a roadmap that makes your marketing efforts easier. Visit our website: https://madroitmarketing.com LinkedIn: https://www.linkedin.com/company/madroit-marketing/ Facebook: https://www.facebook.com/MadroitMarketing/ Instagram: ⁠https://www.instagram.com/madroitmarketing/ TikTok: ⁠https://www.tiktok.com/@madroitmarketing ⁠Youtube: ⁠https://www.youtube.com/@madroit/featured 00:00 Introduction of Episode Topic 00:40 What is an Annual Marketing Plan? 01:42 The Importance of a Marketing Plan 04:03 Timing Your Marketing Plan 06:13 Getting Started with Your Marketing Plan 08:16 The Value of a Marketing Plan 10:46 Conclusion and Reach Out With Questions to madroitmarketing.com/podcast Episode #: 21

    11 分鐘

  2. 11月13日

    Marketing Fundamentals: Answering Your Top Questions

    In this episode, we dive into a fun Q&A session covering critical topics such as the difference between marketing and advertising, how to measure campaign ROI, the ideal percentage of revenue for a marketing budget, understanding marketing funnels, considerations for selecting social media platforms, and addressing drops in website traffic despite doing SEO. Tune in to gain actionable marketing and business nuggets that will help you level up. Don't forget to like, subscribe, and share if you find this episode useful! Episode #: 20 Visit our website: https://madroitmarketing.com LinkedIn: https://www.linkedin.com/company/madroit-marketing/ Facebook: https://www.facebook.com/MadroitMarketing/ Instagram: ⁠https://www.instagram.com/madroitmarketing/ TikTok: ⁠https://www.tiktok.com/@madroitmarketing⁠ Youtube: ⁠https://www.youtube.com/@madroit/featured 00:00 Introduction to Our First Q&A Episode 00:53 Diving into Marketing and Advertising 02:31 Measuring Campaign ROI 04:33 Allocating Marketing Budget 06:39 Understanding Marketing Funnels 08:15 Boosting Awareness in Industrial Sectors 11:30 Choosing the Right Social Media Platforms 14:49 Addressing Dropping Website Traffic 17:25 Conclusion and Reach Out With Questions to madroitmarketing.com/podcast

    18 分鐘

  3. 11月6日

    Elevate Your Strategy: When to Consider a Marketing Consultant

    In this episode, we delve into the benefits of marketing consulting, exploring how partnering with an expert can optimize your marketing strategies, enhance ROI, and provide a fresh, objective perspective. We discuss the different roles a marketing consultant can play, the right time to consider hiring one, and how they can be the 'personal trainer' for your business. The episode wraps up with the importance of having clear objectives to ensure effective and efficient marketing efforts. Visit our website: https://madroitmarketing.com LinkedIn: https://www.linkedin.com/company/madroit-marketing/Facebook: https://www.facebook.com/MadroitMarketing/ Instagram: ⁠https://www.instagram.com/madroitmarketing/ TikTok: ⁠https://www.tiktok.com/@madroitmarketing⁠ Youtube: ⁠https://www.youtube.com/@madroit/featured 00:00 Introduction of Episode Topic 00:39 What is Marketing Consulting? 01:06 The Importance of Marketing Consulting 04:00 When to Consider Marketing Consulting 05:45 How Marketing Consulting Works 07:25 The Personal Trainer Analogy 09:18 Conclusion and Reach Out With Questions to madroitmarketing.com/podcast Episode #: 19

    10 分鐘

  4. 10月30日

    Digital Networking: Elevating Your Business with Social Media

    In this episode, we dive into the essentials of social media marketing and its transformative impact on your business strategy. Discover how platforms like Facebook, Instagram, LinkedIn, and TikTok can boost brand awareness, engage audiences, and drive sales. Learn the significance of selecting the right platforms, maintaining consistency, and producing authentic, diverse content. We also highlight the importance of genuine audience interaction, avoiding generic posts, and committing to a consistent social media presence. Join us for actionable insights and practical advice on leveraging social media to enhance marketing efforts and grow business. Visit our website: https://madroitmarketing.com LinkedIn: https://www.linkedin.com/company/madroit-marketing/ Facebook: https://www.facebook.com/MadroitMarketing/ Instagram: ⁠https://www.instagram.com/madroitmarketing/ TikTok: ⁠https://www.tiktok.com/@madroitmarketing⁠ Youtube: ⁠https://www.youtube.com/@madroit/featured 00:00 Introduction of Episode Topic 00:34 Defining Social Media Marketing 01:41 The Power and Reach of Social Media 02:11 Who Should Use Social Media? 03:15 Choosing the Right Platforms 04:16 Practical Examples: Landscaping and HVAC 05:34 The Importance of Being Accessible 05:46 The Rise of TikTok 06:31 The Importance of Timing in Social Media Posts 07:01 Adapting to Changing Social Media Trends 07:25 Diversifying Your Content Strategy 08:38 Authenticity in Content Creation 09:58 Consistency is Key 10:39 Conclusion and Reach Out With Questions to madroitmarketing.com/podcast Episode #: 18

    11 分鐘

  5. 10月23日

    The Timeless Champion: Email Marketing's Lasting Impact

    In this episode of the Madroit Podcast, hosts Jordan Haynes and founder/CEO Winston Hofer explore the power and effectiveness of email marketing as a premiere digital marketing strategy. They discuss building customer relationships through email, the importance of audience segmentation, creating compelling content, personalization, and the strategic timing of campaigns. Additionally, the episode covers list building, automation, and tracking key performance indicators (KPIs) like open and click-through rates to maximize return on investment (ROI). Listeners will gain valuable insights and practical tips on enhancing customer engagement, boosting sales, and elevating business awareness through email marketing, with real-world examples highlighted throughout the discussion. We'd like to have an in-depth look at why email marketing remains strong amidst the evolving digital marketing landscape. Visit our website: https://madroitmarketing.com LinkedIn: https://www.linkedin.com/company/madroit-marketing/ Facebook: https://www.facebook.com/MadroitMarketing/ Instagram: ⁠https://www.instagram.com/madroitmarketing/ TikTok: ⁠https://www.tiktok.com/@madroitmarketing⁠ Youtube: ⁠https://www.youtube.com/@madroit/featured 00:00 Introduction of Episode Topic 00:23 Introduction to Email Marketing 01:26 The Relevance of Email Marketing 02:14 Personalization and Segmentation 04:48 Timing and Effectiveness of Email Campaigns 06:23 Optimal Email Timing 07:06 Key Components of Successful Email Campaigns 07:56 Audience Segmentation Strategies 09:07 Content Creation and Personalization 10:30 Automation in Email Marketing 11:07 Tracking and Analyzing Email Performance 12:32 The Resilience of Email Marketing 13:42 Conclusion and Reach Out With Questions to madroitmarketing.com/podcast

    14 分鐘

  6. 10月16日

    Proactive Hiring: The Marketing Approach to Recruitment

    In this episode of the Madroit podcast, hosts Jordan Haynes and Winston Hofer discuss the crucial intersections between marketing and employee recruitment. They explore how recruitment is not just an HR function but a significant marketing opportunity for businesses. By creating appealing job descriptions and choosing the right platforms, businesses can attract high-quality candidates who fit well with their company culture. They emphasize the importance of a proactive recruitment strategy that is akin to assembling a championship sports team, ensuring each candidate aligns with the company's goals and values. The conversation also highlights the need for a streamlined recruitment process, featuring automation and skills assessments to optimize candidate selection. Successful recruitment is about strategic marketing efforts seamlessly integrating with the company's long-term aspirations. Visit our website: https://madroitmarketing.com LinkedIn: https://www.linkedin.com/company/madroit-marketing/ Facebook: https://www.facebook.com/MadroitMarketing/ Instagram: ⁠https://www.instagram.com/madroitmarketing/ TikTok: ⁠https://www.tiktok.com/@madroitmarketing⁠ Youtube: ⁠https://www.youtube.com/@madroit/featured 00:00 Introduction of Episode Topic 00:24 The Importance of Employee Recruitment 02:34 Marketing's Role in Recruitment 03:47 Effective Recruitment Strategies 07:10 Streamlining the Recruitment Process 08:26 Recruitment as Team Building 09:32 Conclusion and Reach Out With Questions to madroitmarketing.com/podcast Episode #: 16

    10 分鐘

  7. 10月9日

    From Reviews to Reputation: A Guide to ORM

    In this episode of the Madroit Podcast, hosts Jordan Haynes and Winston Hofer, CEO of Madroit, dive into the critical topic of Online Reputation Management (ORM). They discuss the importance of reputation management for businesses, both online and offline, and how it can significantly impact a company's success. Key insights include understanding ORM's role in monitoring and influencing public perception, the importance of responding to customer reviews, especially negative ones, and developing a sound ORM strategy. The hosts also highlight the interplay between ORM and local SEO, and offer actionable advice for businesses to manage their reputation effectively, ensuring a positive digital storefront and fostering trust and reliability with customers. Visit our website: https://madroitmarketing.com LinkedIn: https://www.linkedin.com/company/madroit-marketing/ Facebook: https://www.facebook.com/MadroitMarketing/ Instagram: ⁠https://www.instagram.com/madroitmarketing/ TikTok: ⁠https://www.tiktok.com/@madroitmarketing⁠ Youtube: ⁠https://www.youtube.com/@madroit/featured 00:00 Introduction of Episode Topic 00:46 Understanding Online Reputation Management (ORM) 01:17 The Importance of ORM for Businesses 02:35 Who Needs ORM? 03:23 Platforms and Strategies for ORM 04:26 Implementing and Monitoring ORM 05:37 Responding to Reviews Effectively 08:34 ORM and Local SEO: A Powerful Combination 08:54 Real-World Example: ORM in Action 11:18 Conclusion and Reach Out With Questions to madroitmarketing.com/podcast

    12 分鐘

  8. 10月2日

    Mastering Local SEO: How to Attract Local Customers

    In this episode of the Madroit podcast hosts Jordan Haynes and Winston Hofer discuss the significance of local SEO and its impact on businesses. They explain what local SEO entails, including optimizing online presence to attract local customers through various search engines and platforms like Google, Bing, and Yelp. The episode highlights the critical components of local SEO, such as citations, Google business profiles, and tiered backlinks, while emphasizing the benefits of accurate and consistent information across all platforms. Real-world examples and practical tips are provided to ensure businesses can effectively implement local SEO strategies and measure their success through key performance indicators. Visit our website: https://madroitmarketing.com LinkedIn: https://www.linkedin.com/company/madroit-marketing/ Facebook: https://www.facebook.com/MadroitMarketing/ Instagram: ⁠https://www.instagram.com/madroitmarketing/ TikTok: ⁠https://www.tiktok.com/@madroitmarketing⁠ Youtube: ⁠https://www.youtube.com/@madroit/featured 00:00 Introduction of Episode Topic 00:49 What is Local SEO? 01:36 Visibility On Search Engines 02:35 Who Most Benefits From Local SEO? 04:48 Importance of Citations 08:22 How To Do Local SEO Right 09:51 Real World Example 10:39 Deception of Your Personal SEO 11:47 Potential of Invisibility 12:23 Conclusion and Reach Out With Questions to madroitmarketing.com/podcast Episode #: 14

    13 分鐘
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3 則評分

簡介

Jordan Haynes & Winston Hofer host The Madroit Podcast. Get short podcasts that deliver marketing and sales insights that can help you level up your business. For those who aren't in marketing all day, it's marketing simplified in short episodes. Learn from experts who share their knowledge across B2B and B2C markets, providing insights for small to large businesses. You'll get actionable marketing nuggets to achieve marketing growth that lead to sales and help level you up. Subscribe now to gain valuable insights that are easy easy to understand and help level you up.

資訊

  • 創作者
    Madroit Podcast
  • 活躍年代
    2024年
  • 集數
    21
  • 年齡分級
    兒少適宜
  • 版權
    © Madroit Podcast
  • 節目網站
    Madroit Podcast

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