Interviewing small business owners to learn how they share their work with the world. Hosted by Brandon Rollins & Pierson Hibbs from Pangea Marketing.
Wrapping Up Season Two
Business is picking up, and we need a minute to catch our breath! We're wrapping up season two of the Marketing is the Product Podcast, and we'll be back in a few months with season 3!
See you soon!
Like what you hear? You can read more from us at https://marketingistheproduct.com.
Want to book a consult with us? Visit https://pangeamarketingagency.com to get started.
Eric Seropyan on Getting Your Small Business Ranked Higher in Google
SEO and SEM expert Eric Seropyan is the founder of This Is My South Bay. Eric’s expertise is unique in that he specializes in international hyperlocal SEO helping founders, entrepreneurs, business leaders, and small business owners make sense of searchability and marketing on the web.
Join us this week as we get a masterclass in SEO from Eric, as well as actionable steps you can take to improve your business's rankings in Google.
You can also check out his website. Social media includes Facebook, Twitter, Instagram, and LinkedIn.
30s - Eric’s introduction
1:00 - What is This is my Southbay and what do you do there
2:20 - What is SEO
9:30 - What is search engine marketing and how does it differ from SEO
17:00 - How to determine what keywords to target
22:00 - Tracking keywords from competitors
23:45 - What did it look like getting your business going?
26:00 - Evaluating change in the industry
33:45 - What does it mean when someone means “the algorithm changed”
37:00 - Importance of reviews
40:30 - What can a business owner do today to rank better in search engines
50:00 - What eric is passionate about
52:45 - Final thoughts
Maureen Mwangi on Building Brands & Helping Others
Maureen Mwangi grew up in Kenya where entrepreneurship was not the norm. In fact, her mom and dad were the only entrepreneurs she knew. As a little girl, Maureen listened with fascination as they discussed their product strategies around the dinner table almost every night.
Today, Maureen is one of the most sought-after brand growth experts because of her unique track record for launching and scaling recognizable brands. She is the creator of Big Brand Academy, The Product Profit Lab, and Startward Consulting. She may not be a “shark” just yet but she’s the big fish her clients need to become market leaders in their category with real, data-driven brand growth strategies that stand the test of time. This work fuels her passion-project: Taji Foundation - a non-profit organization she created to support boys in Kenya to get the education they need to lift their families out of poverty and build generational wealth.
- From Maureen's Bio
Join us as we dive into Maureen's story, how to build a brand, and the steps you can take to improve your business.
40s - Maureen’s introduction
4:00 - What did you learn from your parents in regards to entrepreneurship
10:37 - What were the events following your education here in the US
14:50 - What do big brands know that growing brands might not know
18:45 - How does business to business marketing differ from business to consumer marketing
22:40 - Tips to financial freedom: lessons from Maureen’s mentor
29:00 - Talking more about Maureen’s passion project: Taji Foundation
33:40 - Advice when thinking about starting a business: getting it off the ground
38:40 - What Maureen is passionate about aside from work
44:30 - Reflection on life, perspectives, and final thoughts…
Check out Startward Consulting. Also on Facebook.
Parker Stevenson on Keeping Small Businesses Profitable & Healthy
Parker Stevenson is a Partner and the Chief Business Officer at Evolved Finance.
Evolved Finance is a bookkeeping and business education company dedicated to helping online entrepreneurs create profitable and healthy businesses.
Join us this week as we talk to Parker on the ways that you can keep your business healthy and thriving!
Evolved Finance: LinkedIn, Facebook, Twitter, Instagram.
0:10 - Introduction
2:00 - Where and how did you get started?
7:00 - Golf and San Diego
10:00 - Evolved Finance: what is bookkeeping?
15:30 - What mistakes do you see business owners make in bookkeeping?
20:15 - Setting a foundation for success: steps to make finances easier
24:20 - Advice to better prepare for struggles in business
34:20 - How much should a small business owner pay themselves
39:30 - Expenses to keep in check and how to do that
47:35 - How did COVID-19 impact Evolved Finance
51:00 - Final Thoughts and where to find Parker
Homestead Phil and Homestead Jenn on Renting Chickens
Ever heard of renting chickens?
This isn't just some far-fetched idea, it's a business - and a very successful one at that.
Homestead Phil and Homestead Jenn are the founders of Rent the Chicken. They specialize in renting egg-laying chickens to people looking to bring one food source closer to their table.
Join us this week as we talk about what their business is, how it works, and how they came up with this idea!
Rent the Chicken website: http://www.rentthechicken.com/
Rent the Chicken social media: Facebook, Instagram, Twitter, Snapchat (RentTheChicken)
0:30 - Homestead Phil and Homestead Jenn Intro
2:00 - Where did this idea come from?
8:00 - Homesteading ... What does it involve?
17:00 - Renting vs. Adopting... What do you see?
23:00 - Running a business
28:00 - What the delivery process is and the challenges you face?
37:00 - What was the takeaway from last year?
42:00 - If you could go back in time, what would you do differently?
49:00 - Egg creations and final thoughts
Interview with Brandon Rollins on the Formation of Pangea Marketing Agency
We're slammed with client work this week, so here's an episode from the vault. Join us this week as Pierson interviews Brandon on the formation of Pangea Marketing Agency.
Find out how we, as a company, got started, as well as a bit of Brandon's backstory.
I’ve never been a big podcast fan, but I honestly can say that I’ve enjoyed listening to these! The conversations flow really naturally and the topics are all interesting and dynamic.
Such interesting guests with incredible stories! Love the show!
Very educational, not stuffy
I really like this show so far. Keep bringing on interesting guests!