Marketing Leadership Podcast: Strategies From Wise D2C & B2B Marketers

Dots Loves Marketing
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Marketing Leadership Podcast: Strategies From Wise D2C & B2B Marketers

Join me as I soak up wisdom from CMOs, thought leaders, and marketing-loving business leaders worldwide. Together, we'll uncover the secrets of Brand Marketing and Performance Marketing Strategies, from organic and paid media campaigns to marketing intelligence for predictable business growth. Our scope covers the D2C and B2B world. So far, we've had Bryan Kramer, Howard Tiersky, Neal Schaffer, Robert Rose, Drew Neisser, Julian Juenemann, Rand Fishkin, Dana DiTomaso, Ardath Albee, David Bain, Andrew Davis, Pam Moore and Pam Didnier, Mark Mark Schaefer, and many other great marketing leaders. No marketing fluff here, guys - promise! Don't forget to "smash" that review button to help this content get to more marketers like yourself (you know, the algorithm).

  1. B2B Marketing Is Broken; It's Time We Fix It

    HACE 6 DÍAS

    B2B Marketing Is Broken; It's Time We Fix It

    Dots Oyebolu speaks with Bolaji Oyejide, Creator of the world’s first B2B reality show, "Demand Wars". Bolaji offers a fresh perspective on how B2B marketing needs to shift from "being the best" to becoming the favorite by focusing on human connections and storytelling. He highlights the pitfalls of modern marketing strategies and proposes actionable frameworks for building sustainable, impactful brands. Key Takeaways: (04:36) Marvel’s marketing lessons: stop trying to be the best; start becoming the favorite.  (08:42) How the evolution of marketing tech has created inefficiencies.  (15:00) The dangers of prioritizing efficiency over effectiveness in B2B.  (22:16) The "fetching water vs. well-building" analogy for short- and long-term marketing.  (26:50) Why marketers must balance performance campaigns with brand-building.  (32:05) The role of emotional resonance in driving effective marketing.  (37:15) How B2C strategies like storytelling can inspire B2B marketing success. (43:14) Five strategies for creating tribal, impactful B2B content. Resources Mentioned: Bolaji Oyejide - https://www.linkedin.com/in/bolaji/ "Demand Wars" LinkedIn - https://www.linkedin.com/company/demand-wars/ "Demand Wars" | Website - https://demandwars.com/ Marvel comics - https://www.marvel.com/ Google Ads - https://ads.google.com/intl/en_ph/start/overview-ha/?subid=ph-en-ha-awa-bk-a-c00!o3~Cj0KCQiAvP-6BhDyARIsAJ3uv7YhUGowTHwosWHbuUkGJmKO7fv8AKSAV18yTW8TKPo3S35tNQMRvUQaApYjEALw_wcB~137408530459~kwd-12340353~17368164896~600940508284&gad_source=1&gclid=Cj0KCQiAvP-6BhDyARIsAJ3uv7YhUGowTHwosWHbuUkGJmKO7fv8AKSAV18yTW8TKPo3S35tNQMRvUQaApYjEALw_wcB&gclsrc=aw.ds History of marketing automation - https://en.wikipedia.org/wiki/Marketing_automation Insightful Links: 1. Did Martech Break B2B Marketing? - https://martech.org/did-martech-break-b2b-marketing/ 2. 96% of B2B Marketers Target In-Market Buyers & Expect Results In 2 Weeks - https://www.linkedin.com/posts/bolaji_the-95-5-law-still-ignoring-95-of-your-activity-7135298955545890818-RdI8?utm_source=share&utm_medium=member_desktop 3. Why Email Nurturing Does More Harm Than Good (Part 1) - https://www.linkedin.com/posts/bolaji_email-nurturing-is-a-waste-of-time-heres-activity-7110648984188121090-iJzu 4. I Hate Marketing Automation - Why Email Nurturing Does More Harm Than Good (Part 2) - https://www.linkedin.com/posts/bolaji_i-hate-marketing-automation-activity-7191531611622940673-r51t?utm_source=share&utm_medium=member_desktop 5. Stop Hunting Your Vegetables (We Need BOTH Hunter-Gatherers, and Farmers) - https://www.linkedin.com/posts/bolaji_demandgeneration-b2bmarketing-audiencebasedmarketing-activity-7098700452342427648-d9-D 6. State of Emergency: What To Do When the Leads Are Down - https://www.linkedin.com/posts/bolaji_demandgeneration-b2bmarketing-audiencebasedmarketing-activity-7099770156922331136-njWV 7. What Is Marketing? (Making Selling Easier / Making Buying Easier) - https://www.linkedin.com/posts/bolaji_its-november-13th-2023-aliens-have-just-activity-7127650991797108736-CluL?utm_source=share&utm_medium=member_desktop 8. Maslow’s Hierarchy of Brand - Why Brand Awareness Ads Are Less Efficient Than Lighting Money On Fire - https://www.linkedin.com/posts/bolaji_5-brutal-reasons-brand-awareness-in-2024-activity-7131628829831282688-9IbA 9. The Most Efficient Way to Create Demand in 2024 is… - https://www.linkedin.com/posts/bolaji_b2bmarketing-demandgeneration-activity-7027669972160016386-K1u3 10. Tribal Content: 5 Steps to Creating Content Your Audience Craves - https://www.linkedin.com/posts/bolaji_thenewabm-activity-7092506992048488448-AVo_ Thanks for listening to the “Marketing Leadership” podcast, brought to you by Listen Network. If you enjoyed this episode, leave a review to help get the word out about the show. And be sure to subscribe so you never miss another insightful conversation. #PodcastMarketing #PerformanceMarketing #BrandMarketing #MarketingStrategy #MarketingIntelligence #GTM #B2BMarketing  #D2CMarketing #PodcastAds

    46 min
  2. Human-Centered Design Reshaping the Future of B2B Marketing

    19/12/2024

    Human-Centered Design Reshaping the Future of B2B Marketing

    Dots speaks to seasoned marketer Shraddha Sriram, Podcast Marketer at Chakravyuh Labs, who has over a decade of experience in public relations, B2B and B2C marketing. Shraddha explores the transformative role of human-centered design in reshaping B2B marketing. She also discusses balancing empathy and technology, the role of AI in automation and the power of gamification in creating meaningful customer experiences. Key Takeaways: (04:31) B2B marketing often overlooks the human element due to its complexity. (09:38) AI is a tool for automating repetitive tasks, freeing teams to focus on strategy and creativity. (14:28) Gamification simplifies complex concepts and enhances customer engagement. (17:38) B2B marketers can use gamification and brand-specific themes to enhance engagement and make campaigns more relatable and fun. (26:55) A culture of continuous learning and innovation fosters adaptability and growth. (27:43) Customer insights rather than creative instincts should guide campaign strategies. (29:12) Breaking down departmental silos helps align data for better customer understanding. (31:28) Human-centered marketing is about solving problems with simplicity and empathy. Resources Mentioned: Shraddha Sriram - https://www.linkedin.com/in/shraddha-sriram/ Chakravyuh Labs - https://www.linkedin.com/company/chakravyuh-labs/ Insightful Links: https://aro.digital/blog/human-centred-design-could-revolutionise-your-advertising-heres-how https://www.bcg.com/publications/2020/the-importance-of-human-centered-design https://mnpdigital.ca/insights/human-centered-design-immersion-2/ https://rsmus.com/insights/services/digital-transformation/how-human-centered-design-can-revolutionize-the-customer-experie.html Thanks for listening to the “Marketing Leadership” podcast, brought to you by Listen Network. If you enjoyed this episode, leave a review to help get the word out about the show. And be sure to subscribe so you never miss another insightful conversation. #PodcastMarketing #PerformanceMarketing #BrandMarketing #MarketingStrategy #MarketingIntelligence #GTM #B2BMarketing  #D2CMarketing #PodcastAds

    34 min
  3. Leverage AI To Improve Social Media Advertising Performance

    12/12/2024

    Leverage AI To Improve Social Media Advertising Performance

    Join Dots Oyebolu as he speaks with Akvile DeFazio, President and Social Media Advertising Specialist of AKvertise, about leveraging AI for impactful social media advertising strategies. Akvile shares her journey from founding her agency to becoming an industry leader in social media advertising, highlighting the evolving role of AI in optimizing ad performance and audience engagement. Key Takeaways: (02:05) Differences in platform-specific advertising strategies and their outcomes. (07:06) Advantage+ Audience performs best when given a suggested audience, allowing AI to learn and expand targeting effectively. (10:24) Combining traditional methods with AI tools like Advantage+ ensures stability, especially for smaller budgets. (16:40) The potential for AI tools like Jasper and Rose to save time on reporting and creative tasks. (19:19) How AI features in Meta Ads enhance creative assets and campaign results. (21:25) The emergence of dark social platforms like Slack and WhatsApp in marketing strategies. (28:11) The importance of human elements like empathy and creativity in AI-driven advertising. (29:19) The potential for AI to automate campaign management while retaining the need for human strategy. Resources Mentioned: Akvile DeFazio - https://www.linkedin.com/in/akdefazio/ AKvertise | LinkedIn - https://www.linkedin.com/company/akvertise/ AKvertise, Inc.| Website - https://www.akvertise.com/ Rose - https://rose.ai Jasper - https://www.jasper.ai/ Insightful Links: https://pathmonk.com/revolutionizing-social-media-strategy-with-ai/ https://unbounce.com/marketing-ai/ai-in-social-media/ Thanks for listening to the “Marketing Leadership” podcast, brought to you by Listen Network. If you enjoyed this episode, leave a review to help get the word out about the show. And be sure to subscribe so you never miss another insightful conversation. #PodcastMarketing #PerformanceMarketing #BrandMarketing #MarketingStrategy #MarketingIntelligence #GTM #B2BMarketing  #D2CMarketing #PodcastAds

    36 min
  4. The Impact of Retail Media on D2C Omnichannel Marketing Strategies

    05/12/2024

    The Impact of Retail Media on D2C Omnichannel Marketing Strategies

    On this episode, Dots Oyebolu talks to Anders Hjorth, Retail Media Consultant of EPAM Systems. Anders shares his journey from early SEO in Europe to becoming a thought leader in retail media. The discussion covers the nuances of retail media in North America and Europe, the challenges of international marketing strategies and actionable insights for brands navigating this evolving space. Key Takeaways: (03:02) How paid search set the foundation for digital marketing strategies. (10:38) Key differences in retail media between North America and Europe. (13:42) How privacy regulations influence marketing strategies globally. (19:08) The challenge of integrating retail media into existing organizational structures. (23:49) Why advertising investment is crucial for success on platforms like Amazon. (25:37) Common mistakes in e-commerce marketing and how to avoid them. (30:31) Anders’ favorite KPI: estimated cost per detailed product view. (33:48) The importance of staying humble and adaptable in the digital marketing landscape. Resources Mentioned: Anders Hjorth - https://www.linkedin.com/in/ahjorth/ EPAM Systems LinkedIn - https://www.linkedin.com/company/epam-systems/ EPAM Systems | Website - https://www.epam.com Innovell - https://www.innovell.com Insightful Links: https://commerceiq.ai/navigating-the-retail-media-revolution-strategies-for-success/ https://advertising.amazon.com/en-ca/blog/retail-media-networks https://www.bain.com/how-we-help/are-you-ready-for-the-retail-media-revolution/ https://skai.io/blog/omnichannel-retail-media-strategy/ Thanks for listening to the “Marketing Leadership” podcast, brought to you by Listen Network. If you enjoyed this episode, leave a review to help get the word out about the show. And be sure to subscribe so you never miss another insightful conversation. #PodcastMarketing #PerformanceMarketing #BrandMarketing #MarketingStrategy #MarketingIntelligence #GTM #B2BMarketing  #D2CMarketing #PodcastAds

    40 min
  5. Building Better B2B Marketing Operations for Demand Generation

    26/11/2024

    Building Better B2B Marketing Operations for Demand Generation

    Tyler Durman, CEO and Founder of Ignition Growth Consulting, joins  Dots Oyebolu on this episode. They discuss the essentials of B2B marketing operations, sharing insights on demand generation, the impact of AI and aligning people and processes before implementing technology. Key Takeaways: (03:15) The evolution of Austin Growth Meetup. (04:37) The importance of the 44X demand revenue funnel in B2B marketing. (07:46) AI's transformative role in B2B marketing, especially in operations and content generation. (09:38) The risks of AI reliance, particularly in data accuracy. (10:56) Distinguishing between product-led and sales-led go-to-market strategies. (13:24) The evolving role of SDRs in B2B. (17:57) The relevance of MQLs if defined meaningfully for the business. (20:21) Balancing sourced and influenced metrics to assess marketing impact. Resources Mentioned: Tyler Durman - https://www.linkedin.com/in/tylerdurman/ Ignition Growth Consulting | LinkedIn - https://www.linkedin.com/company/ignition-growth-consulting/ Ignition Growth Consulting | Website - https://www.ignitiongrowthconsulting.com/ Austin Growth Meetup - https://www.meetup.com/austin-growth-meetup/ Insightful Links: https://www.oneims.com/marketing-operations-strategy/ https://www.bcg.com/en-ca/publications/2018/building-better-b2b-demand-center https://aicontentfy.com/en/blog/tips-to-streamline-marketing-operations Thanks for listening to the “Marketing Leadership” podcast, brought to you by Listen Network. If you enjoyed this episode, leave a review to help get the word out about the show. And be sure to subscribe so you never miss another insightful conversation. #PodcastMarketing #PerformanceMarketing #BrandMarketing #MarketingStrategy #MarketingIntelligence #GTM #B2BMarketing  #D2CMarketing #PodcastAds

    24 min
  6. This Is What ‘Good’ Account-Based Marketing Looks Like

    21/11/2024

    This Is What ‘Good’ Account-Based Marketing Looks Like

    Join Dots Oyebolu as he speaks with Declan Mulkeen, Podcast host of “Let's talk ABM” and CMO of strategicabm. Declan shares insights into account-based marketing and its evolution, emphasizing its role as a business strategy. He discusses ABM’s unique integration with sales, the importance of a commercial system and balancing digital and physical account experiences to drive success. Key Takeaways: (03:16) ABM is distinct from general B2B marketing. (05:26) The “M” in ABM can be misleading; ABM is broader than marketing. (09:52) ABM’s primary objectives include growing existing accounts and winning new logos. (12:19) The role of ABM is to help clients make sense of choices. (16:45) Building a unique value proposition for target accounts is essential. (24:38) Relationship-building through genuine interactions can organically lead to business. (30:45) The “three Rs” of ABM are reputation, relationships and revenue. (33:28) Marketing succeeds when embraced organization-wide. (40:40) B2B marketing learns from B2C in personalizing experiences for high-value clients. Resources Mentioned: Declan Mulkeen - https://www.linkedin.com/in/declanmulkeen/ Strategicabm - https://www.linkedin.com/company/strategicabm/ Account-Based Marketing Agency | Website - https://hubs.la/Q01M0PGS0 Gartner Report on B2B sales - https://www.gartner.com/en/sales/trends/future-of-sales Insightful Links: https://www.linkedin.com/pulse/creative-ideas-your-abm-strategy-steve-kosted/ https://marketinginsidergroup.com/strategy/7-creative-ways-to-personalize-your-abm-strategy/ https://www.leadfeeder.com/blog/account-based-marketing-strategies-and-tactics/ https://www.gartner.com/en/articles/11-tactics-to-drive-your-account-based-marketing-process Thanks for listening to the “Marketing Leadership” podcast, brought to you by Listen Network. If you enjoyed this episode, leave a review to help get the word out about the show. And be sure to subscribe so you never miss another insightful conversation. #PodcastMarketing #PerformanceMarketing #BrandMarketing #MarketingStrategy #MarketingIntelligence #GTM #B2BMarketing  #D2CMarketing #PodcastAds

    43 min
  7. Scale Your Brand With Omnichannel Social Media Marketing

    14/11/2024

    Scale Your Brand With Omnichannel Social Media Marketing

    Max Whicher, CBO and Co-Founder of Spin Brands, joins Dots Oyebolu to share strategies for leveraging omnichannel social media marketing to scale brands. Max highlights the value of being socially native and adapting strategies to brand goals, ultimately connecting all touchpoints in the marketing funnel. Key Takeaways: (05:51) Socially native marketers bring a competitive advantage. (08:02) Audience knowledge and specific platform objectives are essential. (11:44) Offline presence fosters consumer trust and credibility. (12:56) Pop-up shops provide brands a low-risk entry into physical spaces. (16:51) Contribution margin clarifies profitability per customer acquisition. (18:18) Maintaining advertising consistency is crucial for growth. (20:33) Social listening tools enable sentiment tracking across demographics. (21:35) Monitoring brand sentiment informs strategic adjustments. Resources Mentioned: Max Whicher - https://www.linkedin.com/in/maxwhicher-spin/ Spin Brands | LinkedIn - https://www.linkedin.com/company/spin-brands/ Spin Brands | Website - https://www.spinbrands.com/ Insightful Links: https://sproutsocial.com/insights/omnichannel-strategy/ https://www.maropost.com/7-killer-omnichannel-marketing-strategies-you-can-use-for-your-ecommerce-business/ https://grin.co/blog/mastering-an-omnichannel-marketing-strategy/ https://www.sitecore.com/resources/omnichannel-personalization/benefits-of-personalization/omnichannel-personalization Thanks for listening to the “Marketing Leadership” podcast, brought to you by Listen Network. If you enjoyed this episode, leave a review to help get the word out about the show. And be sure to subscribe so you never miss another insightful conversation. #PodcastMarketing #PerformanceMarketing #BrandMarketing #MarketingStrategy #MarketingIntelligence #GTM #B2BMarketing  #D2CMarketing #PodcastAds

    25 min
  8. High-Impact Digital Transformation Strategies for Growth Brands

    07/11/2024

    High-Impact Digital Transformation Strategies for Growth Brands

    Join Dots Oyebolu as he interviews Vladimir Botsvadze, Mentor at Techstars, the #1 global marketing thought leader, according to Thinkers360. Vladimir shares his insights on digital transformation, the power of storytelling and how to connect with consumers in an increasingly digital world. Key Takeaways: (04:35) The importance of storytelling in marketing to humanize brands. (07:22) The significance of consumer connection. (10:05) Brands must be experimental and always willing to reinvent themselves. (11:34) Patience and long-term strategy are crucial in building a great brand. (13:15) Build emotional connections with consumers. (14:51) Brands need to shift toward consumer-centric strategies. (16:01) Brands should focus on acting more like media companies. (20:11) Tell stories and create content with a long-term view.  (23:04) Nike’s “Just Do It” campaign resonates through powerful storytelling and athlete partnerships. (27:18) Personal branding is still crucial in the digital and AI age, where genuine connections matter most. Resources Mentioned: Vladimir Botsvadze - https://www.linkedin.com/in/vladimerbotsvadze/ Techstars - https://www.linkedin.com/company/techstars/ Thinkers360 - https://www.linkedin.com/company/thinkers360/ Vladimir Botsvadze's | Website - https://www.vladimerbotsvadze.com/ Insightful Links: https://hbr.org/2022/01/the-4-pillars-of-successful-digital-transformations https://www.forbes.com/sites/forbescommunicationscouncil/2022/04/08/what-does-digital-transformation-mean-for-marketers/?sh=1f12a40e6bca Thanks for listening to the “Marketing Leadership” podcast, brought to you by Listen Network. If you enjoyed this episode, leave a review to help get the word out about the show. And be sure to subscribe so you never miss another insightful conversation. #PodcastMarketing #PerformanceMarketing #BrandMarketing #MarketingStrategy #MarketingIntelligence #GTM #B2BMarketing  #D2CMarketing #PodcastAds

    29 min
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Join me as I soak up wisdom from CMOs, thought leaders, and marketing-loving business leaders worldwide. Together, we'll uncover the secrets of Brand Marketing and Performance Marketing Strategies, from organic and paid media campaigns to marketing intelligence for predictable business growth. Our scope covers the D2C and B2B world. So far, we've had Bryan Kramer, Howard Tiersky, Neal Schaffer, Robert Rose, Drew Neisser, Julian Juenemann, Rand Fishkin, Dana DiTomaso, Ardath Albee, David Bain, Andrew Davis, Pam Moore and Pam Didnier, Mark Mark Schaefer, and many other great marketing leaders. No marketing fluff here, guys - promise! Don't forget to "smash" that review button to help this content get to more marketers like yourself (you know, the algorithm).

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