Marketing Science and Behavioural Economics - Giles Martin, Oxford Road Ads Talk

This is our second episode of Ads Talk Podcast featuring Giles Martin, EVP, Client Strategy & Media Operations at Oxford Road. In this no-nonsense conversation with Giles Martin, we’ll be talking at the cutting edge of marketing where Giles weaves together marketing science, analytics, behavioural economics and human science to help brands grow from great beginnings to household names. In particular we’ll be discussing all things podcast and voice and looking at where marketing should be aiming to benefit from emergent technology trends.