Marketing Strategies in a Zero-Click Environment with Lorraine Ball | Marketing Expedition Podcast

After spending too many years in Corporate America, Lorraine said goodbye to the bureaucracy, glass ceilings, and bad coffee to follow her passion for helping small business owners succeed. Today, this successful entrepreneur, author, and professional speaker, enjoys sharing what she knows about marketing in presentations to groups around the county, in college classrooms, and in her weekly podcast More than a Few Words.

00:00 - 00:16 "I have often heard people say, well, I have these two communities and I will tell you that if you have two distinct communities, two totally different worlds that can use your product, that's fine. But each campaign needs to attract one.” — Lorraine Ball

00:17 - 00:35 Welcome to Peppershock Media’s Marketing Expedition Podcast

00:36 - 01:35 Lorraine’s Background

01:36 - 09:45 Marketing Essentials Moment: Rise of Video Marketing

09:46 - 12:05 Lorraine, welcome to the show!

12:06 - 14:00 Three Key Elements for a Marketing Plan

14:01 - 15:39 Identifying Your Customer

15:40 - 17:39 Understanding Your Competitors

17:40 - 20:11 Defining Your Marketing Objectives

20:12 - 28:24 Success Story

28:25 - 29:10 How do you know if your business is keeping up with all the tools, tips, and trends that will keep your marketing on the cutting edge? Join us Thursday, January 16th, 2025 for our annual interactive workshop, New Marketing Trends for the New Year!

29:11 - 36:00 Encouraging User Engagement and Content Creation

36:01 - 39:00 The Power of Contests for User-Generated Content

39:01 - 42:02 Understanding Zero Click Strategies

42:03 - 44:39 Creating Engaging Short-Form Content

44:40 - 50:58 The Importance of Direct Messaging for Links

50:59 - 55:24 Advice for Students Entering the Workforce

55:25 - 55:49 How to connect with Lorraine (https://www.linkedin.com/in/lorraineball/)

55:50 - 56:37 Thank you so much, Lorraine! Share this podcast, give us a review, and enjoy your marketing journey!

56:38 – 57:23 Join The Marketing Expedition Community today! - themarketingexpedition.com

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