18 episodes
Marketing That Actually Works Growth Marketing Institute
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- Business
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5.0 • 1 Rating
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The most effective marketing is not marketing. It’s growth marketing. Yet most businesses and organizations don’t do growth marketing. They do “ordinary” marketing. Which produces ordinary results. Growth marketing is a different way — a better way — for businesses and organizations of all kinds and sizes to dramatically perform better, grow faster, and take advantage of other lucrative benefits.
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Why Marketers Should Study Philosophy
The study of philosophy offers a wealth of benefits for marketers.
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The Underlying Reason People Buy Anything
People feel a tension between what they have and what they want. Understanding this tension in your potential and current customers is important if you want to be successful in marketing.
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The Games Marketers Play: 'Social Intercourse' Marketing
Marketing is version of “social intercourse.” Hence why marketers are obsessed with buzzwords like engagement.
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How to Create a Customer for Life
Consider using the "Youtility" and "go-giver" strategies.
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Make customers laugh and they will give you their money.
Amidst the cacophony of ads and promotions, one strategy consistently proves effective: humor.
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Surprise: The Most Powerful Marketing Tool of All
Delightful surprises win customers' hearts, minds, and wallets.