042 - Marketing that works: Giving away valuable free content with James Michael Authentic Influence

How much content should you be giving away for free? Should you be giving away the farm?

In this episode, we take a look at one marketing strategy that has worked really well for business owner James Michael, CEO of Justified Talent. 

We discuss:


How much content should you be giving away for free
How James Michael was able to grow his new business without a single outbound sales call
James Michael's experience with giving away valuable content on Linkedin
What valuable free content looks like
How to make sure you're not giving away too much for free



Connect with me:

- Join the Authentic Influence community: https://www.simplecreativemarketing.com/community/

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...

Meet our guest - James Michael


https://justifiedtalent.com/
https://www.linkedin.com/in/sales-recruiter-smallbusiness-advisor/



Resources mentioned


The Free Line: Does Giving Away Valuable Content for Free Hurt Your Business? by Shane Melaugh https://activegrowth.com/free-vs-paid-content/


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