3 episodes

When it comes to marketing, advertising, branding, media, PR, digital and social media, “what works” is constantly changing. And no one knows that more than a nearly 100-year-old advertising agency. At Bozell, we’re a powerhouse of knowledge, so we’re sharing insights on what has worked in the past, what continues to work, and what’s up-and-coming. Join us for 20 minutes every month as our very own experts talk about these trends and tell you what you can do to help your brand stand out and your sales go up.

Marketing Then & Now: A Talk-and-tell with Bozell Bozell

    • Marketing
    • 5.0, 17 Ratings

When it comes to marketing, advertising, branding, media, PR, digital and social media, “what works” is constantly changing. And no one knows that more than a nearly 100-year-old advertising agency. At Bozell, we’re a powerhouse of knowledge, so we’re sharing insights on what has worked in the past, what continues to work, and what’s up-and-coming. Join us for 20 minutes every month as our very own experts talk about these trends and tell you what you can do to help your brand stand out and your sales go up.

    Episode 3: From Iconic Campaigns to the “New Normal of Business”

    Episode 3: From Iconic Campaigns to the “New Normal of Business”

    CEO Kim Mickelsen’s interview starts off with some really fascinating insights into the challenges, strategies, positioning and execution of two very iconic campaigns – Pork The Other White Meat and Milk Mustache. Then she gets into how the breadth of...

    • 26 min
    Episode 2: How Creative + Integration = Better Results

    Episode 2: How Creative + Integration = Better Results

    Creative Director Dan Cooper discusses the age-old ad agency stereotype – that it’s creative versus account service and blood will be shed. He quickly puts the dated myth to rest, detailing the importance of each discipline within an agency working...

    • 21 min
    Episode 1: Paid Media 10 Years Ago vs. Now

    Episode 1: Paid Media 10 Years Ago vs. Now

    From his favorite VHS tape as a kid to his love of streaming live episodes of The Bachelor, Director of Communications Mike Gilloon takes us on a journey of the ever-changing landscape of media. Over the last 10 years, there’s been a drastic change;...

    • 26 min

Customer Reviews

5.0 out of 5
17 Ratings

17 Ratings

Kerreyku ,

Easy, Informative Listen

I like how easily digestible this marketing podcast is. I learn, but I’m not overly bombarded with jargon and 100 new trends I have to learn about and retain in 20 min. Sometimes podcasts try to pack in too much. This is perfect. As a marketing professional, I thought it sparked some great thought-starters for me. Plus, I laughed quite a few times, so I appreciate that it’s not another dry, boring marketing podcast.

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