When it comes to marketing, advertising, branding, media, PR, digital and social media, “what works” is constantly changing. And no one knows that more than a nearly 100-year-old advertising agency. At Bozell, we’re a powerhouse of knowledge, so we’re sharing insights on what has worked in the past, what continues to work, and what’s up-and-coming. Join us for 20 minutes every month as our very own experts talk about these trends and tell you what you can do to help your brand stand out and your sales go up.
Episode 14: Exploring Everything from The Creative Process to Search Engine Optimization
Being a copywriter back in the Mad Men era was a lot different than it is today. Responsibilities now include anything from social content creation to guerrilla marketing to SEO. Join us in this episode of Marketing Then & Now as our senior copywriter, Kerrey Lubbe, explains the modern-day copywriter. She’ll talk us through brainstorming, how she stayed creative during the pandemic and, of course, the complex process of creating and implementing keywords and phrases that can help your website outperform your competitors.
Episode 13: Know the Difference Between Consumer Insights and Research Findings
When people think of “market research,” most associate it with the quantitative type, which deals with numbers, graphs, surveys and statistics. While those methods are great for identifying or validating “the what,” qualitative research is better for...
Episode 12: Getting the Most Out of Your Social Media Accounts in 2021
You might think you know social, but we guarantee you'll learn something new from our guest on this episode of Marketing Then & Now. Bozell’s very own social media specialist, Christie Do, shares some insights on how to get the most out of your...
Episode 11: Being a Woman in Advertising – The Good, The Bad & The Interesting
Being a successful woman in business is no easy task. And in this episode of Marketing Then & Now, Bozell President Robin Donovan is sharing all the struggles and successes she faced along the way – from “sexual tensions” while working in media...
Episode 10: Leveraging Software to Improve B2B Marketing & Sales
If you own or work for a B2B company, you’ve most likely experienced some difficulty acquiring new clients and/or cross-selling your current client base. With the absence of trade shows and in-person meetups, reaching your target audience has become...
Episode 9: Add Some Animation to Your Advertising
Animation opens up the possibilities for marketers in terms of promoting a product, explaining a service or even just engaging a consumer. And in this episode of Marketing Then & Now, on-staff animator, Kyle Theobald, explains just how powerful and...
I enjoy the variety of marketing topics this podcast covers and the way the host and the guests break things down so they are easy to understand.
Easy, Informative Listen
I like how easily digestible this marketing podcast is. I learn, but I’m not overly bombarded with jargon and 100 new trends I have to learn about and retain in 20 min. Sometimes podcasts try to pack in too much. This is perfect. As a marketing professional, I thought it sparked some great thought-starters for me. Plus, I laughed quite a few times, so I appreciate that it’s not another dry, boring marketing podcast.