43 episodes

Over the last few years, what’s changed in marketing? Everything. Marketing Upheaval is a bi-weekly podcast where Creative Outhouse founder, Rudy Fernandez, talks to marketing leaders about what’s changing, what’s working and why we shouldn’t panic. Each episode is an enlightening 30-minute conversation with experts from different industries sharing their personal stories. Visit www.creativeouthouse.com/podcast. If your business is changing and you need creative that gets you noticed, we’re your people. www.creativeouthouse.com

Marketing Upheaval Creative Outhouse

    • Marketing
    • 5.0 • 31 Ratings

Over the last few years, what’s changed in marketing? Everything. Marketing Upheaval is a bi-weekly podcast where Creative Outhouse founder, Rudy Fernandez, talks to marketing leaders about what’s changing, what’s working and why we shouldn’t panic. Each episode is an enlightening 30-minute conversation with experts from different industries sharing their personal stories. Visit www.creativeouthouse.com/podcast. If your business is changing and you need creative that gets you noticed, we’re your people. www.creativeouthouse.com

    Marketing When People Are On Edge

    Marketing When People Are On Edge

    Dr. Marni Bender, a clinical psychologist, talks about how fear and anxiety are driving the general public's behavior and what marketers can do to affect positive behavior change. Creative Outhouse specializes in behavior change and this episode shows how similar psychology and marketing can be.

    • 36 min
    Mind Blowing Insights About the Pharmaceutical Industry

    Mind Blowing Insights About the Pharmaceutical Industry

    This episode contains mind-blowing insights into the Pharmaceutical industry, targeting HR managers, personalized healthcare marketing vs. privacy and a new term for you, “Monkey Math.”

    • 33 min
    Targeting Orthopedic Surgeons When Surgery is On Hold

    Targeting Orthopedic Surgeons When Surgery is On Hold

    MedShape supplies foot and ankle surgeons with advanced devices for surgeries. Most ortho procedures were stopped for a few months. So who would have a better overall picture of how that’s starting to pick up than the people who supply the materials for surgery? And their customers are primarily Doctors. So I wanted to hear what’s changed in terms of how to market to an audience that’s always part of the marketing mix in healthcare.

    • 28 min
    The Future of Healthcare Marketing: Launching a New Series of Episodes

    The Future of Healthcare Marketing: Launching a New Series of Episodes

    This mini episode will launch our new healthcare series. We all know that the COVID crisis has been devastating to providers. We’re going to talk about that in these episodes, but the crisis has also accelerated some much needed change.

    • 14 min
    The Secret to Public Health Campaigns: Behavior Change

    The Secret to Public Health Campaigns: Behavior Change

    Health messaging is part of every brand's communication now. So how do we develop campaigns with behavior change messaging to promote public health? How do we speak to people's minds and hearts? To get them to do what's best for them, even when they'd rather not? Learn more here.

    • 34 min
    How to Find the Story in Your Data

    How to Find the Story in Your Data

    John J. Wall from Marketing Over Coffee and Trust Insights shares great insights into what we’re all experiencing during the pandemic. He also shared some secrets about how to look at all that data you’re collecting.

    • 31 min

Customer Reviews

5.0 out of 5
31 Ratings

31 Ratings

Drewcifer Jones ,

Marketing stuff

Learn all about the world of marketing in this tremendous show.

Jaynee in SC ,

Great professional sounding podcast

Love the variety of topics and the expertise provided by the guests. Very well produced and good content equals a great new podcast to add to my playlist!

12PointFever ,

I'm Hooked

Only took a few minutes and I knew I had to subscribe to this podcast!

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