Marketing Vanguard

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Marketing Vanguard

The word “vanguard,” is defined as “a group of people leading the way in new development or ideas.” Marketing Vanguard: the podcast, spotlights the people who are driving the industry forward. It will feature valuable, must-listen nuggets of marketing-leadership wisdom, humility, stories, strategic insights, and growth opportunities in an era of ever more complex industry pressures and realities. Together we’ll dive into what's driving the decision-makers of today to move the needle of some of the world’s most exciting brands in incremental or monumental ways. Hosted on Acast. See acast.com/privacy for more information.

  1. Marketing Through Evolution: Insights from Natalie Bastian, Global CMO of Teads

    ١٥ شعبان

    Marketing Through Evolution: Insights from Natalie Bastian, Global CMO of Teads

    Welcome to this episode of the Marketing Vanguard podcast. Today, Jenny Rooney speaks with Natalie Bastian, Global CMO of Teads, recorded at CES in Las Vegas. Join them as they discuss Natalie's unique journey from traditional TV to digital marketing leadership, the evolution of advertising technology, and how following your passion can lead to innovative career paths. Natalie shares insights from her extensive experience at companies like Lifetime, Roku, Tubi, and now Teads, highlighting the importance of adaptability and continuous learning in marketing leadership. Here are the key talking points from the episode: The evolution from traditional TV to streaming and ad techThe importance of following your passion while remaining adaptableThe role of CES in building business relationshipsThe future of CTV and omnichannel advertisingLeadership lessons and career developmentThe value of industry involvement and networkingStrategic decision-making in marketing leaders Discover the future of AI-powered digital experiences at Adobe Summit. Tune in to Summit Online March 18th & 19th to access free livestreamed events and select sessions — from anywhere. Explore what’s next in generative AI and personalization at scale. Learn from leading brands, discover the latest trends and technology, and acquire new skills and experiences to grow your business. Be inspired by keynotes from iconic brand leaders like Coca-Cola, Unilever, Marriott, JP Morgan Chase, and more. Explore how leveraging AI can help you deliver exceptional customer experiences, drive efficiency, and prove measurable impact. Get an exclusive first-look at never-before-seen technology during the popular Adobe Sneaks showcase, co-hosted by actor and comedian Ken Jeong. And learn from over 30 expert-led on-demand sessions. Grow your business and transform your marketing with insights only available at Summit. Visit adobe.com/go/marketingvanguard to register for free. Hosted on Acast. See acast.com/privacy for more information.

    ٢٣ من الدقائق
  2. Leadership Through Turbulence: Insights from Maggie Schmerin, Chief Advertising Officer at United Airlines

    ١٢ شعبان

    Leadership Through Turbulence: Insights from Maggie Schmerin, Chief Advertising Officer at United Airlines

    Welcome to this episode of the Marketing Vanguard podcast. Host Jenny Rooney speaks with Maggie Schmerin, Chief Advertising Officer at United Airlines. Together they explore how United is transforming its marketing approach, the evolution of airline customer experience, and the unique challenges of leading marketing for a global airline. Maggie shares insights on everything from managing social media during crises to reimagining traditional airline marketing playbooks. Here are the key talking points from the episode: The evolution of United's marketing strategy post-pandemicThe geographical complexities of airline marketingHow United transformed its customer communication approachThe importance of social media in airline marketingUnited's brand campaign "Good Leads The Way"Managing marketing during peak travel seasonsThe future of airline marketing and travel trends Hosted on Acast. See acast.com/privacy for more information.

    ٣٩ من الدقائق
  3. GoDaddy's Super Bowl Return: How Fara Howard is Reimagining Small Business Success

    ٧ شعبان

    GoDaddy's Super Bowl Return: How Fara Howard is Reimagining Small Business Success

    In this episode of Marketing Vanguard, Jenny Rooney speaks with Fara Howard, CMO of GoDaddy, about the company's return to the Super Bowl after an eight-year hiatus. Fara shares insights on GoDaddy's evolution beyond domains, their AI-powered product Airo, and their innovative partnership with actor Walton Goggins, demonstrating how they're helping small businesses thrive in the digital age. Episode Highlights: GoDaddy's evolution from domains to comprehensive digital solutionsThe impact of AI through GoDaddy Airo on small businessesBehind-the-scenes look at Super Bowl advertising strategyPartnership with Walton Goggins and authentic storytellingThe role of AI in modern marketing operationsBuilding sustained campaigns beyond major media momentsMeasuring success in the digital age Hosted on Acast. See acast.com/privacy for more information.

    ٢٦ من الدقائق
  4. Reimagining Creative Leadership: Inside PepsiCo's Creative Evolution with Chris Bellinger

    ٦ شعبان

    Reimagining Creative Leadership: Inside PepsiCo's Creative Evolution with Chris Bellinger

    Join Jenny Rooney as she speaks with Chris Bellinger, the first Chief Creative Officer of PepsiCo Foods, about leading creativity across the company's diverse portfolio of brands, adapting to the creator economy, and preparing for the Super Bowl. Chris shares insights on managing internal creative teams and external agency partnerships while fostering a culture of innovation. Episode Highlights: The evolution of PepsiCo Foods' creative strategy across multiple brandsBalancing traditional marketing with new platform requirementsThe return of Doritos' "Crash the Super Bowl" programManaging the transition from agency life to corporate creative leadershipBuilding and scaling an internal creative team from 2 to 140+ peopleThe importance of data in creative decision-making]Leadership philosophy and the transition from "player to coach" Hosted on Acast. See acast.com/privacy for more information.

    ٢٦ من الدقائق
  5. Reinventing Marketing for the AI Era: Insights from Steven Wolfe Pereira, CEO of Alpha

    ٥ شعبان

    Reinventing Marketing for the AI Era: Insights from Steven Wolfe Pereira, CEO of Alpha

    Welcome to this episode of the Marketing Vanguard podcast. Today, Jenny Rooney speaks with Steven Wolfe Pereira, CEO of Alpha, recorded at CES in Las Vegas. Steven shares his perspective on why AI represents a foundational shift unlike anything before, discusses the critical role CMOs should play in leading AI initiatives, and explains why marketing leaders need to take action now to remain relevant in this rapidly evolving landscape. Here are the key talking points from the episode: Why AI represents a fundamental shift unlike previous technological advancesThe critical role of CMOs in leading AI initiativesThe evolution of marketing roles and functions in an AI-driven worldThe emergence of AI agents as brand ambassadorsThe importance of customer experience in AI strategyThe future of white-collar jobs in the age of AIThe need for new roles like "brand agent personality architects" Hosted on Acast. See acast.com/privacy for more information.

    ٢٨ من الدقائق
  6. Leadership and Growth: Insights from Michael Kassan, Founder and CEO of 3C Ventures

    ٢٩ رجب

    Leadership and Growth: Insights from Michael Kassan, Founder and CEO of 3C Ventures

    Welcome to this episode of the Marketing Vanguard podcast. Today, Jenny Rooney speaks with Michael Kassan, Founder and CEO of 3C Ventures. They discuss the evolution of CES's C Space, the impact of AI on marketing, the changing agency landscape, and the evolving role of CMOs. Michael shares insights on content creation, commerce, and his vision for 3C Ventures' future. Here are the key talking points from the episode: Evolution of CES and creation of C SpaceImpact of AI on marketing and technologyAgency landscape and consolidation trendsRole of content in driving commerceEvolving CMO-CEO relationshipGrowth and Future of 3C Ventures Hosted on Acast. See acast.com/privacy for more information.

    ٢٥ من الدقائق
  7. The Power of Creative Constraints: Marketing Innovation with Alex Craddock, CMO of Citi

    ٢٣ رجب

    The Power of Creative Constraints: Marketing Innovation with Alex Craddock, CMO of Citi

    Welcome to this episode of the Marketing Vanguard podcast. Today, we have a special guest: Alex Craddock, Chief Marketing and Content Officer at Citi. Join Jenny and Alex as they discuss his unique journey from sales to marketing leadership, the evolution of financial services marketing, and how creative constraints can drive innovation. Alex shares insights from his extensive experience at companies like BlackRock, Visa, and now Citi, highlighting the importance of unified marketing strategies and the power of disruption in financial services. Episode Highlights: Alex's journey from sales to marketing leadershipThe evolution of financial services marketingThe importance of unified marketing strategiesHow constraints drive creativity in marketingThe future of Citi's brand and marketing initiativesThe role of sponsorships and partnershipsLeadership philosophy and team development Hosted on Acast. See acast.com/privacy for more information.

    ٣١ من الدقائق
  8. The Art of Brand Revitalization: Insights from George Felix, CMO of Chili's

    ٢٠ رجب

    The Art of Brand Revitalization: Insights from George Felix, CMO of Chili's

    Welcome to this episode of the Marketing Vanguard podcast. We have a special guest from Brandweek 2024 in Phoenix, Arizona: George Felix, CMO of Chili's. Join Jenny and George as they discuss his fascinating journey from IT to marketing, his experience revitalizing heritage brands, and how he's helping return Chili's to cultural relevance. Learn about the importance of simplification, value proposition, and connecting with customers in the challenging restaurant landscape. Episode Highlights: George's unique career journey from IT to marketingThe importance of brand heritage and simplificationChili's strategy for cultural relevanceValue proposition in the competitive landscapeLeadership philosophy and team buildingThe power of relationships in marketing Hosted on Acast. See acast.com/privacy for more information.

    ٢٢ من الدقائق
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The word “vanguard,” is defined as “a group of people leading the way in new development or ideas.” Marketing Vanguard: the podcast, spotlights the people who are driving the industry forward. It will feature valuable, must-listen nuggets of marketing-leadership wisdom, humility, stories, strategic insights, and growth opportunities in an era of ever more complex industry pressures and realities. Together we’ll dive into what's driving the decision-makers of today to move the needle of some of the world’s most exciting brands in incremental or monumental ways. Hosted on Acast. See acast.com/privacy for more information.

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