Marketing Week

Marketing Week
  • 4.4(5개의 평가)
  • 비즈니스
  • 격주 업데이트
Marketing Week

Marketing Week is one of the UK’s most respected business titles and a trusted and authoritative voice on the marketing industry. Listen to our award-winning editorial team discuss key topics with leading industry voices. From exploring what's next in career development and leadership, to the future of B2B, Marketing Week takes listeners behind the scenes of the world's most effective marketing. Subscribe on itunes: https://itunes.apple.com/gb/podcast/marketing-week/id1337011263?mt=2

  1. Award-winning marketing and PwC's CMO on career resilience

    11월 8일

    Award-winning marketing and PwC's CMO on career resilience

    In this episode of The Marketing Week Podcast, hosts Charlotte Rogers and Molly Innes are joined by editor-in-chief Russell Parsons to discuss the 2024 Marketing Week Awards. Russell interviewed our Marketer of the Year, PwC's global CMO Antonia Wade to find out the secrets to her success, the importance of B2B and her career resilience. We also cover why M&S is 2024's Brand of the Year.

    50분
  2. This Much I Learned: Diageo's CMO on building an effectiveness culture

    10월 31일

    This Much I Learned: Diageo's CMO on building an effectiveness culture

    In the latest episode of Marketing Week's This Much I Learned podcast, Diageo's chief marketing officer Cristina Diezhandino discusses why driving a culture of effectiveness is key for growing its brands, including Guinness and Johnnie Walker.

    37분
  3. Marketing's social class problem and Specsavers' CMO on team culture

    10월 22일

    Marketing's social class problem and Specsavers' CMO on team culture

    In this episode of The Marketing Week Podcast, hosts Charlotte Rogers, Lucy Tesseras and Molly Innes are joined by Sarah Atkinson, CEO of the Social Mobility Foundation to talk about the marketing industry's problem with socio-economic diversity. Plus, after being given exclusive access to attend Specsavers' annual internal marketing festival, a gathering of the brand's senior marketing leaders from across the globe, we talk about the importance of collaboration and sharing best practice, as well as how to cultivate a positive work culture.

    36분
  4. CMO ambitions, AI and the reality of working in B2B

    10월 2일

    CMO ambitions, AI and the reality of working in B2B

    In the first episode of The Marketing Week Podcast, hosts Charlotte Rogers, Lucy Tesseras and Molly Innes are joined by B2B marketing leader Mary-Anne Russell and Jon Lombardo, former LinkedIn B2B Institute lead, to discuss our new State of B2B Marketing research. We also discuss the impact Labour's HFSS ad ban will have on advertisers, brands' fears over their agencies’ use of generative AI and what it takes to go from CMO to CEO.

    37분
  5. This Much I Learned: Asos’s top marketer on transforming a brand

    5월 3일

    This Much I Learned: Asos’s top marketer on transforming a brand

    Asos’s executive vice-president of customer, Dan Elton, on the challenges he is facing in turning the fashion retailer into a more brand-led organisation – and why marketers shouldn’t take measurement tools as gospel.

    38분
  6. This Much I Learned: TK Maxx’s top marketer on 30 years of selling an idea

    4월 12일

    This Much I Learned: TK Maxx’s top marketer on 30 years of selling an idea

    Deborah Dolce has been with TJX Europe, best known for owner TK Maxx, for 30 years and joined as the ‘off-price’ fashion store launched in the UK. She praises culture and curiosity as being key to her longevity at the business.

    46분
  7. This Much I Learned: Tesco and BBH unpack an award-winning agency/client relationship

    3월 20일

    This Much I Learned: Tesco and BBH unpack an award-winning agency/client relationship

    In the latest episode of Marketing Week’s podcast series Tesco marketing boss Emma Botton and Karen Martin of BBH share the inside story of their partnership.

    44분
  8. This Much I Learned: Boots’ CMO Pete Markey on marketing leadership

    2023. 12. 18.

    This Much I Learned: Boots’ CMO Pete Markey on marketing leadership

    In the latest episode of Marketing Week’s podcast series, Boots’ chief marketing officer and Marketing Week’s Marketer of the Year Pete Markey discusses the importance of being choiceful, his approach to career management, breaking silos and how to avoid being ‘typecast’ as a marketer.

    30분
모두 보기(130개)

평가 및 리뷰

4.4
최고 5점
5개의 평가

소개

Marketing Week is one of the UK’s most respected business titles and a trusted and authoritative voice on the marketing industry. Listen to our award-winning editorial team discuss key topics with leading industry voices. From exploring what's next in career development and leadership, to the future of B2B, Marketing Week takes listeners behind the scenes of the world's most effective marketing. Subscribe on itunes: https://itunes.apple.com/gb/podcast/marketing-week/id1337011263?mt=2

정보

  • 제작진
    Marketing Week
  • 방송 연도
    2018년 - 2024년
  • 에피소드
    130
  • 등급
    전체 연령 사용가
  • 저작권
    © All rights reserved
  • 웹사이트 보기
    Marketing Week

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