Marketing with a Finance Twist The Ops Collective

Ever felt like your brand was just one step away from online sales stardom?Listen in as Pinterest Manager Laura Rike joins me to uncover the transformative power of Pinterest for online brands. Far from just a social platform, Pinterest serves as a robust search engine, ripe for businesses to exploit through strategic keyword targeting. Laura generously shares her expertise on organic and paid strategies to drive traffic, leads, and sales, minus the tech-induced headaches. In this episod...

Struggling with the weight of imposter syndrome and anxiety? You're not alone. Unlock the secrets to thriving in the entrepreneurial world despite the inner critic that whispers doubt with our special guest Ann Robinson, a burnout coach extraordinaire and licensed clinical social worker. We tackle the silent signals of stress entrepreneurs often ignore and deliver actionable insights on reclaiming your confidence and control. Ann drops transformative wisdom on why reaching out is the gol...

Are your online sales stagnant? Need a fresh perspective on how to harness the power of social media and influencer marketing to enhance your brand visibility? We’ve got you covered in this episode with Johanna B. Voss, the trusted talent manager for social media influencers. Johanna shares her invaluable insights on how to simplify and stay consistent with content creation for social media marketing. We explore the significance of categorizing content to fuel idea generation and maintain org...

Discover the world of affiliate marketing with our special guest, Justine Galea, who's helped B2B tech companies like Shopify, FreshBooks, and Gusto run their affiliate programs for over a decade. Get the lowdown on this low-risk customer acquisition channel and unlock the secrets of commission rates, competitive analysis, and more.We also dive into crucial affiliate marketing do's and don'ts, exploring everything from generous commission structures to finding the best platform for your affil...

Have you ever wondered how to take the legal steps to protect your online business? We sat down with Michelle Murphy - a small business attorney who specializes in working with online entrepreneurs - to get the inside scoop on everything from trademark law to registering copyrights.Listen in as Michelle shares her expertise on trademarking and copyrighting for business owners, breaking down the differences between copyrights, trademarks, and patents in layman's terms. She also offers invaluab...

What if we told you that influencer marketing could help boost your sales and stand out online? Our special guest, Jenny Dinh-Safransky, founder of JDS Project's Talent Management Agency spills the ins and outs of influencer marketing. She's on a mission to connect diverse female creators with like-minded brands. By tuning in, you'll learn exactly how influencer marketing can drive sales and build powerful relationships with potential customers.We also discuss the ever-evolving influencer lan...