Marketing with integrity and the fight to break the consumerism cycle

Today you’ll be hearing from Alice Karolina Smith, the founder of TheEthicalMove.org.

Alice shares a very unique story of how she went from dropping out of design school in Switzerland to being exposed to massive levels of income inequality in Bolivia – and how that led her to create an organization dedicated to breaking the cycle of consumerism.

It’s a story of how she reached a breaking point with traditional marketing methods that lead us to compromise our integrity, honesty, and transparency for a sale, and instead decided to focus her energy on encouraging companies to work towards serving the world around us.

In other words, to help companies succeed by putting people first.

Enjoy.

Topics Discussed in This Episode:

• [00:01:38] When Alice started The Ethical Move
• [00:02:13] What The Ethical Move is about
• [00:04:35] How Alice’s experience in Bolivia influenced her to found The Ethical Move
• [00:10:08] Why Alice quit graphic design school
• [00:11:57] The time between when Alice left school and when she started The Ethical Move
• [00:14:53] What actions business owners can take to sell ethically while still growing sustainably
• [00:16:32] The importance of businesses understanding their customers
• [00:20:15] Why companies should have a purpose behind what they’re doing
• [00:22:07] An example of a good mission or vision for a company
• [00:22:54] How helping others succeed can help your business succeed
• [00:26:44] The next steps for The Ethical Move
• [00:29:52] How Alice would persuade others to adopt a people-first approach
• [00:31:40] A resource Alice would recommend use to help people put people first