Marketing with Shahin Khan and Doug Garnett

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Marketing with Shahin Khan and Doug Garnett

News and happenings in the world of marketing, from the board room to customer programs, with Shahin Khan, Doug Garnett, and occasional guests

  1. 02/12/2024

    Mktg_Podcast-49: Sam Brealey on Small Business Marketing

    By popular demand, special guest Sam Brealey joins us again for a deeper discussion of marketing for the small and medium sized businesses/enterprises (SMB/SME).  We also discuss the article Can I have your attention please?, by Sam Brealey and  Max Stricker, originally published in WARC in February 2024.  And yes, we also have the Cartoons of "the week".  Join us! [audio mp3="https://orionx.net/wp-content/uploads/2024/01/Mktg_Podcast_049_Sam-Brealey_Small-Business-Marketing_20241201.mp3"][/audio] The post Mktg_Podcast-49: Sam Brealey on Small Business Marketing appeared first on OrionX.net.

  2. 03/11/2024

    Mktg_Podcast-48: Affiliate Marketing, Corp News

    - Red Herrings, Strawmen, Slippery Slopes - Tupperware, Nike, Starbucks - Affiliate Marketing [audio mp3="https://orionx.net/wp-content/uploads/2024/11/Mktg_Podcast_048_Affiliate-Mktg_Corp-News_20241103.mp3"][/audio] The post Mktg_Podcast-48: Affiliate Marketing, Corp News appeared first on OrionX.net.

  3. 17/09/2024

    Mktg_Podcast-47: Thought Leadership, Nike’s New Ad, Starbucks’s New CEO

    - Thought Leadership, Celebrity Culture - Nike's new ad: just win?? - Starbucks's new CEO, digital channel - Do you need all that data article by Alastair Thomson [audio mp3="https://orionx.net/wp-content/uploads/2024/09/Mktg_Podcast_047_Nike-Ad_Starbucks-CEO_20240916.mp3"][/audio] The post Mktg_Podcast-47: Thought Leadership, Nike’s New Ad, Starbucks’s New CEO appeared first on OrionX.net.

  4. 12/08/2024

    Mktg_Podcast-46: Resilience, Crisis, Improvisation, Decisions

    - This meeting could have been an email I wouldn't read - Resilience, Crisis Management - Decision Making, Improvisation [audio mp3="https://orionx.net/wp-content/uploads/2024/08/Mktg_Podcast_046_Resilience-Crisis-Decisions_20240811.mp3"][/audio] The post Mktg_Podcast-46: Resilience, Crisis, Improvisation, Decisions appeared first on OrionX.net.

  5. 06/07/2024

    Mktg_Podcast-45: Mahta Emrani on Research, AI, Data

    Special guest Mahta Emrani joins us to discuss the hot topic of AI and synthetic data for market research: - AI will usher in fast, cheap, high quality research, right? - It's all about details and nuances - Why do research? [audio mp3="https://orionx.net/wp-content/uploads/2024/07/Mktg_Podcast_045_Mahta-Emrani_Research-AI-Synthetic-Data_20240705.mp3"][/audio] The post Mktg_Podcast-45: Mahta Emrani on Research, AI, Data appeared first on OrionX.net.

  6. 16/06/2024

    Mktg_Podcast-44: Obsession, Hedgehog and Fox

    - Obsession - Competition - What Market Share? - Hedgehog and Fox [audio mp3="https://orionx.net/wp-content/uploads/2024/06/Mktg_Podcast_044_Obsession_What-Mkt-Share_Hedgehog-Fox_20240615.mp3"][/audio] The post Mktg_Podcast-44: Obsession, Hedgehog and Fox appeared first on OrionX.net.

  7. 24/05/2024

    Mktg_Podcast-43: SBUX, It’s Not the Data, Org Privacy, Fake AI Projects

    - Hitting the target - Starbucks, Mobile Orders - It's Not the Data - Private Internal Communications? - Faking AI Projects [audio mp3="https://orionx.net/wp-content/uploads/2024/05/Mktg_Podcast_043_Its-Not-the-Data_AI_Internal-Comms_20240524.mp3"][/audio] The post Mktg_Podcast-43: SBUX, It’s Not the Data, Org Privacy, Fake AI Projects appeared first on OrionX.net.

  8. 23/04/2024

    Mktg_Podcast-42: Math and Marketing, Seinfeld-Bergman Spectrum

    - Eclipse-like markets - Featuring your competition in your ad? - Chevy Nova's naming myth - Math and Marketing - The Seinfeld-Bergman Spectrum! [audio mp3="https://orionx.net/wp-content/uploads/2024/04/Mktg_Podcast_042_Math-and-Marketing_Seinfeld-Bergman-Spectrum_20240422.mp3"][/audio] The post Mktg_Podcast-42: Math and Marketing, Seinfeld-Bergman Spectrum appeared first on OrionX.net.

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News and happenings in the world of marketing, from the board room to customer programs, with Shahin Khan, Doug Garnett, and occasional guests

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