Marketing your Private Practice with Kathy C Kathy Colaiacovo

Are you ready to finally get some traction and traffic to your website?  


Especially traffic on those important blog posts you spend time writing. And specifically to those cornerstone blogs that you created to boost your visibility with search engines to get more traffic. Blogs that help showcase your expertise and how your services can be life-changing for clients.  



That is a primary role blogs play in your marketing plans… bringing traffic, leads and clients to your online door - your website - and they also help search engines understand what services you offer so they can send people to your online door too! 


In this episode, we look at the first 5 of 10 proven marketing strategies that will help you boost traffic on cornerstone blogs and even regular blogs. 


These strategies are designed specifically for private practice and service-based businesses to increase the visibility and traction of these blog posts and ultimately drive more traffic to your website. 


They are not complicated to do and fit easily into your regular marketing plans. 


The bonus??? They don't require hours of work or mean promoting your blogs in places your clients never ever visit! 


Be sure to listen to this episode to learn 5 of the 10 Marketing Strategies to get more traffic to your cornerstone blog posts. Traffic you can then convert into leads and clients!    
Next week part 2 will be out with the final list of 5 strategies. 


Click that play button now. You can access the resources mentioned in this episode on the show notes page at http://marketingyourprivatepractice.com/96      




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Blogs help search engines find you and your business via your website. They also help people searching online for help… find you too.
Cornerstone blog posts - ones designed to provide in-depth and valuable information that tend to get more traffic than even regular ones - well these are ones you must make time to enhance and optimize them so they can do even more for you!  
The last thing you want happening is using cornerstone blogs as part of your marketing plans, and having them become just articles to read versus an article that could turn that reader into a client. 
When you take the time to optimize and format your blog posts, especially a cornerstone blog post, that’s when the blogs start working for you 24-7, bringing in even more traffic and converting those readers and visitors into leads and clients.  
Be sure to listen to this episode to learn 5 Easy Steps to Optimize a Blog Post to Increase Traffic & Leads.
You can access the resources mentioned on the show notes page at http://marketingyourprivatepractice.com/95     

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Hosting an event or a Virtual Summit is a lot of work, the goal is always to get as many registrations as possible. 
But that won’t happen without marketing the event effectively so that you achieve your sales goal for registrations. 
Dr. Joyce Faraj-Ardrua was wondering this very thing… what could she do with the sales page for her EmpoweRD Summit to boost registrations?
Joyce is a nutrition counseling coach who is hosting her second annual summit, called EmpoweRD, to help Dietitians and Health professionals improve their nutrition counseling skills.  
She booked a Free Marketing Review, and we focused on her sales page for the summit. I gave her some strategies and action steps to optimize the page to boost signups. 
The principles behind these strategies apply to any sales page, whether for an event like this or for services or a program.  

Be sure to listen to learn:
Tactics to use on your main website to help promote your special event How the placement of the content on your page can attract more potential clients instead of having them make a quick exit from the website. When and where to highlight special offers like early bird specials. Why you MUST share the unique aspect of your offer so people clearly understand what makes it different from the competition.  Ways to use videos on a sales page and YouTube to help you sell your events or services.  Don’t skip this episode, you will learn 5 ways you can optimize your own sales pages to increase signups too. 
You can check out Joyce’s EmpoweRD Summit website and use that coupon code MAYDAY if you want to register and save $50 https://nutritioncounselingacademy.com/empowerd2024 
Find all the other resources mentioned at http://marketingyourprivatepractice.com/94

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Marketing can be a royal pain in the you-know-what. And Blogs? I know a lot of you simply do not blog and do not want to. You’re in the “Don’t even think about a blog with me!” group. 
But what if I told you that if you could take the time to put just ONE type of blog post on your website, even if you put it on a webpage rather than a blog post, it could do more to boost your marketing than you realize? And yes, it works even for non-bloggers! 
Interested? Well, this episode shares a marketing tactic related to content on your website in the form of a blog. The ONE type of blog post that you can use on your website that will help boost traffic, improve your search engine visibility and even help bring in more leads.  The trifecta of things that often leads to more clients! 
And you can use this tactic even if you don’t normally do “blogs or blogging.”

Listen to this episode and learn:
The role and importance of this ONE type of blog post in your marketing strategy and plans. How using this type of blog content can help you boost traffic, SEO and leads - even from total strangers. What the topic of focus should be for your blog post, and why it’s so easy for most business owners to write it! 
Creating this type of blog post - even just one post - can bring you more traffic, more leads, and more clients for your practice or business. 
Best of all… it helps attract organic traffic from people who have no clue who you are.   New leads! 
If you're ready to learn what this ONE type of blog post is… be sure to tune in to this episode.  
You can access the resources mentioned on the show notes page at http://marketingyourprivatepractice.com/93     

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What do you do when your services have two types of ideal clients? 
Many practices and business owners struggle with effectively marketing the same offer to people who have different problems. Mackenzie Costron came to me for a free Marketing review with this very roadblock in her coaching business. 
She wanted to know, “How do I focus my marketing to offer the workshops to both individuals and organizations?” Her confusion comes from how she creates a PDF or marketing content about the workshops to share with people or market to these two different client types. 
To help Mackenzie get more results from marketing her two workshops to two different ideal clients, we focused on 3 main areas:
Tailor the Marketing Messages to the client type and their specific problems. Simplify the Process to get started by booking a discovery call. Strategic Outreach & Networking to have multiple touchpoints online and offline.  Listen in to learn the specific advice I offered Mackenzie to help her clarify her messaging so that the marketing she is doing; on her website, through marketing assets she creates and even networking online or in person is reaching the right people to build interest in the workshops and get people signing up. 
The strategies shared with her are very applicable to any business that offers some variation in the services it offers, especially when your offer helps different types of clients.
You can access the resources mentioned on the show notes page at http://marketingyourprivatepractice.com/92   

Connect with Mackenzie online via her website - https://www.costronco.com/ 

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🔴 I'd love if you would post a podcast review
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Getting testimonials from clients is great. It makes you feel good that you made a difference and an impact on your clients. But many practitioners and service providers overlook actually using those testimonials - the most powerful type of marketing content there is - in their marketing.  
This happens because their business plans lack a system for collecting and using testimonials in marketing - critical content that builds trust and encourages potential clients to take the next step. Testimonials are the voices of happy clients, and in their own words, you’ve got to be doing more than putting them on a page on your website. 


Here's what you'll learn by tuning in to this episode:
The value of spontaneous and “in-the-moment” testimonials and ideas for using them in your marketing.  Ways to be more consistent with gathering and using testimonials in your marketing and keeping it fresh and relevant.5 Tedsp to create your own system to request, collect, and use testimonials in your marketing; content that converts to clients! 

Remember, your clients' experiences and words are like a secret sales team, working tirelessly to tell others how great you are to work with! Don't let this valuable content slip through the cracks. Get ready to create a system that puts testimonials to work for your practice or business.
You can also access the resources mentioned on the show notes page at http://marketingyourprivatepractice.com/91     

🔴 Say Hi! on Instagram
🔴 Check out our free resources for practice owners
🔴 I'd love if you would post a podcast review
~ Thanks for Listening!