Episode 28: Melissa Stevenson: How FX businesses boost loyalty and profitability with data

In this episode we’ll discuss how the move to self-service models enhances efficiency and convenience, but it also introduces a “knowledge gap” as firms lose the insights gained from customer interactions. Melissa will help us understand how embracing a data-driven, decision-making culture is crucial for staying competitive. She also explain how adopting data analytics that align with your marketing strategies and focus on core objectives, can help drive success in the FX market.

ION #IONMarkets #FX #KnowledgeGap #ForeignExchange #FXData #Digitization

Melissa Stevenson, Product Manager, ION Markets (FX)

Melissa Stevenson’s career has focused on banking and financial services technology. Prior to joining ION, Melissa was on the trading desk at both Bankers Trust and Deutsche Bank NY, as well as at KPMG in the financial services consulting group. As a Product Manager at ION Markets, Melissa is responsible for ensuring ION’s solutions for foreign exchange (FX) service the evolving needs of institutions in that industry.