Profitable Performance Marketing

JEBCommerce
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Profitable Performance Marketing

The Profitable Performance Marketing podcast dives deep into the affiliate marketing world. Now hosted by Jake Fuller – CEO JEBCommerce – each episode features insightful conversations with industry experts, including affiliates, advertisers, networks, and vendors. We explore strategies for driving incremental sales and optimizing affiliate channels. Whether you're running an affiliate program or considering starting one, this podcast offers valuable tips and industry insights to ensure your success. Tune in for practical advice and the latest trends in affiliate marketing.

  1. Referral Programs Unplugged: Boosting Your Brand's Network

    12月11日

    Referral Programs Unplugged: Boosting Your Brand's Network

    Join Jake Fuller, CEO at JEBCommerce, in this engaging episode of the Profitable Performance Marketing Podcast as he interviews Will Fraser, the Head of /advocate at impact.com. They delve into the nuanced differences between referral and affiliate programs and the significance of brand ambassadors. Will shares insights from his journey from social media promotions to developing a sophisticated referral platform that evolved into /advocate at impact.com. Expect a lively discussion on incentives, common pitfalls, and best practices in referral marketing, ensuring loyal customers become your product's top referrers. Whether you're looking to retain customers or attract new ones, this episode is a treasure trove of practical advice and strategic brilliance. Tune in to learn how understanding these dynamics can transform your marketing strategy without running headfirst into a wall of confusion.

    32 分鐘
  2. Affiliate Mastery: Building Connections, Avoiding Mistakes with Tara McCommons

    12月4日

    Affiliate Mastery: Building Connections, Avoiding Mistakes with Tara McCommons

    Ready to navigate the maze of affiliate marketing without bumping into common pitfalls? In this engaging episode of the Profitable Performance Marketing Podcast, host Jake Fuller chats with Tara McCommons, VP of Sales and Marketing at LinkConnector. Tara shares insider insights from her 20-year stint in the affiliate marketing game, focusing on the blunders that keep merchants from achieving top-tier success in the affiliate channel. Spoiler alert: it’s not just about throwing spaghetti against the wall and seeing what sticks. Think human connection, consistent communication, and a generous sprinkle of strategic planning. Tara emphasizes the power of personal connections, suggesting that merchants engage and communicate with affiliates with a personal touch. It’s all about authenticity, folks! They also delve into the importance of site optimization, resource allocation, and the sheer magic of a solid value proposition. So, tune in for a lively conversation peppered with sharp insights – just the motivation you need to sidestep those rookie mistakes and shine brighter than your competitors.

    31 分鐘
  3. Mastering Coupons: Your Brand's Secret Weapon with Brook Schaaf

    11月20日

    Mastering Coupons: Your Brand's Secret Weapon with Brook Schaaf

    In the latest episode of the Profitable Performance Marketing Podcast, host Jake Fuller sits down with Brook Schaaf, Co-Founder and CEO at FMTC, to issue a masterclass on deal and coupon sites. If you’ve ever pondered the difference between them, or how to maximize the ROI of these affiliates, this conversation is sure to enlighten. To demonstrate that the ecosystem is capable of self-governance, Brook explains how FMTC streamlines the way retailers distribute deals and promotions, and ensures your brand doesn’t look like it’s stuck in a time warp with expired offers. They also dive into the misconception that these sites exist only to poach sales, when in fact they actually drive new consumer engagement, and Brook encourages brands to get creative with their promotions. Tune in as this episode turns chaos into clarity.

    28 分鐘
  4. Bridging PR and Affiliate Marketing for ROI Gold with Sophie Toporoff

    11月13日

    Bridging PR and Affiliate Marketing for ROI Gold with Sophie Toporoff

    In this episode Jake dives into the dynamic convergence of PR and affiliate marketing with guest Sophie Toporoff, Director of Partnerships, North America at Linkby. Sophie provides keen insights from her decade-long career in traditional PR and her seamless transition into the affiliate landscape, especially during the e-commerce boom of 2020. They discuss how Linkby revolutionizes brand and publisher relationships by offering a performance-based model that minimizes risk and maximizes ROI. Discover how the integration of PR and affiliate strategies can elevate your brand's visibility and sales while navigating the complexities of modern-day digital marketing. Join Jake and Sophie as they uncover why staying ahead of the curve is crucial for competitive edge and why Linkby might just be the secret weapon your brand needs.

    43 分鐘
  5. Mastering Affiliate Recruitment with a Personal Touch with Dustin Howes

    11月6日

    Mastering Affiliate Recruitment with a Personal Touch with Dustin Howes

    In a lively episode of the Profitable Performance Marketing Podcast, Jake sits down with Dustin Howes, the Director of Partnerships at Inflektion. This week’s hot topic: affiliate recruitment – the dos, the don'ts, and the must-haves to stand out in the crowded affiliate ecosystem. The dynamic duo cover effective strategies to recruit and retain affiliates, stressing the importance of personalized outreach and a compelling affiliate offer. Dustin shares his love for simplifying complex processes and how tools like Inflektion are revolutionizing affiliate management with user-friendly features like co-branded landing pages. For brands looking to up their recruitment game, Jake and Dustin advocate for a keen focus on quality over quantity, ongoing competitive analysis, and utilizing promotions as a carrot to entice partners. With Q4 looming large, Jake and Dustin lay the groundwork for actionable strategies that can make or break a brand's affiliate success just in time for the holiday rush. Prepare for some hearty insights and affiliate wisdom.

    45 分鐘
  6. The Evolution of Affiliate From Underdog to E-Commerce Essential with Adam Weiss

    10月29日

    The Evolution of Affiliate From Underdog to E-Commerce Essential with Adam Weiss

    In this week's episode, Jake dives into the evolution of affiliate marketing with Adam Weiss, the President of North America at AWIN Global. Adam, a seasoned expert with over two decades in the industry, discusses his career transition to AWIN, the innovative strides the company is making, and the ongoing transformation within the affiliate marketing space. They explore how affiliate channels have matured, integrating various marketing strategies like PR, influencer collaborations, and content creation. Adam highlights how affiliate partnerships can drive significant growth and efficiency for brands. They also touch upon the importance of networks staying ahead of technological advancements and the need for educating the C-suite about the value of affiliate marketing. Get ready for an insightful conversation packed with industry nuggets!

    40 分鐘
  7. Staying Current (or Ahead) in Affiliate Marketing with Tricia Meyer

    10月23日

    Staying Current (or Ahead) in Affiliate Marketing with Tricia Meyer

    In this episode of Profitable Performance Marketing, host Jake Fuller chats with Tricia Meyer, the multifaceted Executive Director of the Performance Marketing Association (PMA). With a legal background and two decades of industry experience, Tricia navigates listeners through the labyrinth of resources available in the affiliate marketing world. The episode spotlights how the landscape has evolved over the last decade, making information more accessible even as the work gets more complex. Everything from navigating FTC guidelines to leveraging card-linked offers, Tricia demystifies the abundance of free resources out there. The discussion also underscores the importance of industry collaboration and continuous learning to stay ahead. Whether you're a newbie or a seasoned pro, this episode is a treasure trove of practical tips and industry wisdom. Ready to join the PMA? Sign up here

    28 分鐘
  8. Runway and Access: The Publisher’s Dilemma with Jamie Birch

    10月16日

    Runway and Access: The Publisher’s Dilemma with Jamie Birch

    In this episode host Jake Fuller welcomes his predecessor, Jamie Birch, Co-Founder at EquineRevShare, for a lively discussion. Jamie shares his unexpected pivot from affiliate agency life to launching an affiliate platform targeting the equine community. The duo delves into the hurdles and nuances affiliate publishers face—think discovering that networks don't always roll out the welcome mat or miraculously have tech support on standby. Amid the candid insights (including some thought-provoking quips on figurative carrots and sticks), Jamie offers a fresh perspective on how advertisers and networks can better support emerging affiliates. If you’ve ever wondered why your affiliate efforts felt like chasing horses without a saddle, this episode’s for you. Don't miss it!

    41 分鐘
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簡介

The Profitable Performance Marketing podcast dives deep into the affiliate marketing world. Now hosted by Jake Fuller – CEO JEBCommerce – each episode features insightful conversations with industry experts, including affiliates, advertisers, networks, and vendors. We explore strategies for driving incremental sales and optimizing affiliate channels. Whether you're running an affiliate program or considering starting one, this podcast offers valuable tips and industry insights to ensure your success. Tune in for practical advice and the latest trends in affiliate marketing.

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