Mastering Brand Momentum with Leslie Henthorn, CMO at Ironclad

This episode features an interview with Leslie Henthorn, CMO at Ironclad. Ironclad is the world’s #1 Contract Lifecycle Management platform and provides a simple, secure way to create and collaborate on contracts. Leslie has over 16 years of experience and has held multiple leadership roles in marketing, partnerships, and go-to-market program management.

On this episode Leslie shares her insights into mastering brand momentum, the role of your website in guiding the customer journey, and why marketing needs to be data-driven.

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“When it comes to brand don’t just think about what you’re super close to. Think about the rest of the world, and where are you there.” - Leslie Henthorn, CMO, Ironclad

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Episode Timestamps:

*(02:43) -Leslie’’s role at Ironclad

*(07:24) - Segment: Trust Tree

*(14:46) - Mastering brand momentum

*(20:59) - Segment: The Playbook

*(23:59) - Why marketing needs to be data driven

*(27:33) - The role of your website in guding the customer journey

*(33:17) - Segment: The Dust Up

*(33:49) - Segment: Quick Hits

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Sponsor:

Demand Gen Visionaries is brought to you by Qualified.com, the #1 Conversational Marketing platform for companies that use Salesforce and the secret weapon for Demand Gen pros. The world's leading enterprise brands trust Qualified to instantly meet with buyers, right on their website, and maximize sales pipeline. Visit Qualified.com to learn more.

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Links

• Connect with Leslie on LinkedIn
• Connect with Ian on LinkedIn
• Learn more about Ironclad
• www.caspianstudios.com