Buzzworthy Marketing Podcast | B2B Marketing for Professional Services, Advisors, and Consultants

Michael Buzinski
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Buzzworthy Marketing Podcast | B2B Marketing for Professional Services, Advisors, and Consultants

Send us a text Welcome back to the Buzzworthy Marketing Podcast! In today's episode, our host Michael Buzinski—known affectionately as Buzz—dives into one of the biggest challenges faced by B2B companies: visibility. But here's the catch—it's not just about being seen everywhere; it's about being seen by the right people. Buzz dismantles three dangerous myths that are costing businesses money and offers insights into the real culprits behind poor visibility, such as Swiss army knife syndrome ...

  1. FOCUS Before Scaling: The Solution Framework – Turning problems into marketable framework.

    قبل يوم واحد

    FOCUS Before Scaling: The Solution Framework – Turning problems into marketable framework.

    In this episode of the Buzzworthy Marketing Podcast, we dive into why most businesses struggle to scale—and how the Focus Framework fixes that. Learn how to identify the one urgent problem your ideal client needs solved, turn it into a scalable solution, and build a business that grows without chaos.

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  2. How to Convert Content Into Predictable Revenue

    ١٠ يونيو

    How to Convert Content Into Predictable Revenue

    Welcome back to the Buzzworthy Marketing Podcast! In this episode, host Michael Buzinski—aka “Buzz”—throws down the gauntlet on everything you think you know about content marketing. Are you guilty of posting content just for the sake of being seen, only to be met with silence (except maybe a pity like from your cousin)? Buzz argues that simply showing up online isn’t marketing—it’s digital decoration. This week, Buzz is debunking the biggest myth in content marketing: that visibility automatically equals value. He’ll reveal why most B2B businesses are drowning in random acts of content and missing the mark on real results. Tune in as he shares his proven Content Accelerator Framework, a step-by-step guide to turning your content from a meaningless chore into a true revenue-generating engine. Learn how to create content that’s relevant, purposeful, and deeply connected to your sales pipeline—and say goodbye to vanity metrics that don’t move the needle. If you’re ready to stop wasting time, cut through the noise, and start publishing content with a purpose, this is the episode for you. Hit that subscribe button, because after this, you’ll never approach your content calendar the same way again. 00:00 "From Content to Revenue Strategy" 05:48 "Ensure Next Steps and Proof" 08:23 Targeted Content for Every Funnel Stage 11:06 Scaling Content with Revenue Tracking 15:57 "Building a Revenue-Driven Content Engine" 18:28 "Transform Content into Revenue Engine" 👉 Book a FREE Future-Proof Strategy Session with me to map your content directly to revenue outcomes buzzworthy.marketing/podcast

  3. The Marketing Survival Kit for What’s Coming Next

    ٣ يونيو

    The Marketing Survival Kit for What’s Coming Next

    What if I told you that most of the marketing tactics you're relying on today could be obsolete in five years? Sounds dramatic, right? But the reality is, the marketing world is evolving at warp speed—and what feels like a sure thing now might be the very thing that holds your business back tomorrow. It’s not about chasing the next shiny object. It’s about developing the ability to evolve—without compromising your core. In today’s episode, I’m revealing the exact formula I use to help B2B businesses stay relevant and resilient—no matter what’s happening in the market. But before we dive in, make sure to subscribe so you never miss the insights that will keep your business Buzzworthy. There are four components to staying relevant in a constantly evolving market. I call it The Future-Proof Formula. Here’s how it breaks down: 1. Awareness of Change You have to be the weatherman, not the weathervane. Always scanning the horizon—market trends, tech shifts, buyer behaviors. Don’t wait to react. Predict. Adapt. The most successful businesses are always looking around corners. They’re not surprised when change shows up—they’re already ready for it. 2. Strategic Agility Flexibility isn’t a luxury—it’s a necessity. From your offers to your messaging to your delivery, ask yourself: How fast can we pivot if needed? The goal is not to be fragile. The goal is to build a system that bends, not breaks. Think of your marketing like a sailboat—not a cruise ship. You should be able to adjust your sails as the wind changes. 3. Technological Leverage Here’s the thing: Tech should multiply your efforts, not confuse your strategy. Yes, we use tools. Yes, we automate. But we focus on ROI and simplicity, not on being flashy. You don’t have to be the bleeding edge. Let the early adopters cut themselves and learn the hard lessons. You just need to be cutting edge—smart, efficient, and intentional. 4. Mission Anchoring When everything around you is changing, your “why” keeps you grounded. Simon Sinek calls this the golden circle—start with why. Apple is a perfect example. They don’t sell products—they sell a belief in challenging the status quo. UPS has reinvented itself multiple times over the past 40 years, yet it’s still rooted in reliable, efficient delivery. The tools change. The platforms change. But how people make buying decisions? That hasn’t changed in centuries. The best marketing strategies evolve around your mission, not away from it.

  4. The Referral Reactor: How to Engineer a Never-Ending Stream of Warm Leads

    ٢٧ مايو

    The Referral Reactor: How to Engineer a Never-Ending Stream of Warm Leads

    In this episode, Buzz reveals how to build a referral system that turns happy clients into warm leads—consistently and at scale. Discover scripts, triggers, and automation tools to create your own Referral Reactor.

    ١٨ من الدقائق
  5. Why Marketing Isn’t Optional – It’s a Line Item

    ٢٠ مايو

    Why Marketing Isn’t Optional – It’s a Line Item

    Welcome back to the Buzzworthy Marketing Podcast! In this eye-opening episode, host Michael Buzinski—better known as Buzz—dives into one of the most common mistakes entrepreneurs make: treating marketing like an afterthought or a “dessert” only to be enjoyed if there’s room left in the budget. Buzz pulls back the curtain on why this mindset is holding businesses back, sharing his own journey from hustle-driven burnout to building a thriving business fueled by a profit-first approach to marketing. You’ll hear real talk about the traps of reactive, last-minute marketing, the dangers of waiting for extra cash before investing in growth, and the powerful shift that happens when you give marketing a permanent seat at your financial table. Buzz introduces his MAP Method (Marketing Allocation Plan), a practical, step-by-step system to start budgeting for marketing—no matter how small your business or tight your budget. Learn how to automate your marketing spend, run profit-focused campaigns, and overcome the very real fear of marketing missteps and wasted dollars. If you’re ready to transform your business’s growth engine and escape the cycle of hope-and-hustle, this episode will show you the mindset and systems to get there—while making your business seven times more profitable and much less stressful in the process. Let’s get buzzworthy and make marketing the oxygen for your business, not just the dessert 00:00 "Profit-First Marketing Approach" 05:36 "Profit-First Marketing Strategy" 07:21 "Grow Revenue with $200/Month" 10:41 Marketing Pitfalls: Avoiding Costly Mistakes 13:57 Profit-Driven Marketing Strategy Guide

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  6. Profit First for Entrepreneurs: Separating Business and Personal Finances

    ١٣ مايو

    Profit First for Entrepreneurs: Separating Business and Personal Finances

    Welcome to another episode of the Buzzworthy Marketing Podcast! This week, host Michael Buzinski sits down with Profit First legend Mike Michalowicz for a no-nonsense conversation about why so many entrepreneurs feel financially stuck, even when the money is rolling in. If you've ever felt like your business is your sugar daddy but you're still struggling to make ends meet, this episode is for you. Together, Michael and Mike dive into the surprising real reason business owners get caught in financial quicksand—and it's not because you're bad at math. Instead, they unpack how we're naturally wired to handle money and how traditional approaches just don't work for most of us. Mike shares how blending personal and business finances can sabotage both your wallet and your peace of mind, offering actionable tips to break free from those old, destructive money habits. They also explore the psychology behind our spending habits, the addictive power of dopamine, and creative ways to set yourself up for lasting profit—both in life and in business. By the end of this episode, you'll see why being profit-first minded changes everything and how aligning your finances could be the marketing edge you didn’t know you needed. Ready to flip your script on money? Let’s get buzzworthy! 00:00 "Entrepreneur’s Financial Struggle Revelation" 05:16 Embracing Our Natural Wiring 08:02 "Cost Efficiency of Whole Cow Buying" 12:03 Passion Over Penury: Dominica's Dilemma 12:56 "Dopamine Planning for Dining Out" 16:13 Celebrate Business Milestones Fully 19:40 "Profit Mindset Transforms Business" More about Mike Michalowicz: https://gogetdifferent.com/ https://www.facebook.com/MikeMichalowiczFanPage/ https://www.instagram.com/mikemichalowicz/ https://www.youtube.com/user/MikeMichalowicz https://www.linkedin.com/in/mikemichalowicz/ https://www.youtube.com/c/mikemichalowicz official Tik Tok: Mike Michalowicz

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  7. The Market Domination Blueprint

    ٦ مايو

    The Market Domination Blueprint

    Welcome to another episode of the Buzzworthy Marketing Podcast! In today’s show, hosts Michael Buzinski is breaking down what it really takes to dominate your market—not just compete in it. Are you tired of seeing entrepreneurs pitch their businesses as kingdoms, when in reality, they’re just running a digital lemonade stand? This episode will show you how to step off that treadmill of endless marketing tactics and start building your own market-defining empire. From the importance of category creation and laser-focused positioning to crafting strategic moats that make your business untouchable, this conversation is packed with actionable insights. Learn how to become the go-to brand in your niche, turn differentiation into true market leadership, and why it’s better to be the only option in your class than just the best. Whether you’re an ambitious consultant, marketing pro, or B2B entrepreneur ready to build your own “castle,” this episode is your blueprint for legendary success. Get ready to shift your mindset from tactical to strategic, out-strategize your competitors, and design the game instead of just playing it. Let’s dive in! 00:00 Entrepreneurial Reality Check 05:20 From Vendor to Visionary Guardian 08:49 "Dominate Your Niche Market" 11:55 "Focus on Core Strengths" 13:41 "Legendary Brand Positioning Strategy" 19:20 "Market Domination Strategy Call

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  8. Challenging the Referral-Only Growth Mindset to Acheive Exponential Growth

    ٢٩ أبريل

    Challenging the Referral-Only Growth Mindset to Acheive Exponential Growth

    Welcome to the Buzzworthy Marketing Podcast with your host, Michael Buzinski, also known as Buzz. In this episode, we're diving into a game-changing concept that could redefine your business journey. Imagine doubling your income while working half the hours. Sounds like marketing hype? Think again. Buzz shares his personal journey and hard-learned lessons on transforming your expertise into scalable offers, breaking free from the one-to-one service trap, and building a profitable business. He introduces the PSC Model—Problem, Skill, Convenience—and dissects the principles of leveraging this model to create a thriving business. If you're ready to move away from hustle and towards smart, strategic growth, this episode is a must-listen. Plus, Buzz offers a practical challenge to help you kickstart your journey to scale. Stay tuned to learn more about how you can shift your business model and truly maximize your expertise. 00:00 "Double Income, Half Hours" 04:00 "One-to-Many Strategy Guide" 07:50 "Founding Member Strategy Benefits" 10:30 "Shift to One-to-Many Model"

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Send us a text Welcome back to the Buzzworthy Marketing Podcast! In today's episode, our host Michael Buzinski—known affectionately as Buzz—dives into one of the biggest challenges faced by B2B companies: visibility. But here's the catch—it's not just about being seen everywhere; it's about being seen by the right people. Buzz dismantles three dangerous myths that are costing businesses money and offers insights into the real culprits behind poor visibility, such as Swiss army knife syndrome ...

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