48 min

Mastering enterprise tech go-to-market: Alan Cohen, DCVC The Changemakers

    • Marketing

We’re in the midst of volatile times right now. So who better to provide a true perspective on what really matters, and how to focus on building for long-term success, than one of tech go-to-market’s most experienced and accomplished leaders?Alan Cohen has been at the forefront of game-changing tech GTM for over 30 years.During his early days at IBM and Cisco, he was pivotal to commercialising the technology that was building the very backbone of the internet.Following a series of VP-level pr...

We’re in the midst of volatile times right now. So who better to provide a true perspective on what really matters, and how to focus on building for long-term success, than one of tech go-to-market’s most experienced and accomplished leaders?Alan Cohen has been at the forefront of game-changing tech GTM for over 30 years.During his early days at IBM and Cisco, he was pivotal to commercialising the technology that was building the very backbone of the internet.Following a series of VP-level pr...

48 min