48 min
Mastering enterprise tech go-to-market: Alan Cohen, DCVC The Changemakers
-
- Marketing
We’re in the midst of volatile times right now. So who better to provide a true perspective on what really matters, and how to focus on building for long-term success, than one of tech go-to-market’s most experienced and accomplished leaders?
Alan Cohen has been at the forefront of game-changing tech GTM for over 30 years.
During his early days at IBM and Cisco, he was pivotal to commercialising the technology that was building the very backbone of the internet.
Following a series of VP-level product and marketing roles, helping disruptive innovators successfully upset some of the biggest tech incumbents, he rejoined Cisco, leading GTM for their $25bn Enterprise portfolio.
After 25 years in “big tech”, Alan became product leader and frontman for 4 iconic, industry-transforming start-ups, before turning investor as a partner at DCVC, where he currently works with entrepreneurs using AI and science to build breakthrough companies in parts of the economy not touched by the tech revolution.
Join Dave and Alan as they spend nearly an hour (our longest episode by a long way, but for good reason - it’s all gold!) chatting on a range of GTM-related subjects including:
Building the foundations of internet communication at IBM and CiscoWhy the psychology of why people buy and use technology is so importantThe issues that CMOs are facing at the moment, and how to navigate themTips for challengers to dethrone the incumbents in their spaceWhat makes a successful founder from a GTM perspectiveIf you enjoy the chats then there are more ways to quench your thirst for creative inspiration in the world of B2B tech.
👉 Watch episodes on YouTube
👉 Follow us on LinkedIn for regular snippets in your feed
👉 Visit our website for more in-depth thinking on topics
👉 Subscribe to Beyond our monthly collection of insight, opinion and inspiration
And finally please rate our podcast on Apple if you enjoyed it!
✌️
We’re in the midst of volatile times right now. So who better to provide a true perspective on what really matters, and how to focus on building for long-term success, than one of tech go-to-market’s most experienced and accomplished leaders?
Alan Cohen has been at the forefront of game-changing tech GTM for over 30 years.
During his early days at IBM and Cisco, he was pivotal to commercialising the technology that was building the very backbone of the internet.
Following a series of VP-level product and marketing roles, helping disruptive innovators successfully upset some of the biggest tech incumbents, he rejoined Cisco, leading GTM for their $25bn Enterprise portfolio.
After 25 years in “big tech”, Alan became product leader and frontman for 4 iconic, industry-transforming start-ups, before turning investor as a partner at DCVC, where he currently works with entrepreneurs using AI and science to build breakthrough companies in parts of the economy not touched by the tech revolution.
Join Dave and Alan as they spend nearly an hour (our longest episode by a long way, but for good reason - it’s all gold!) chatting on a range of GTM-related subjects including:
Building the foundations of internet communication at IBM and CiscoWhy the psychology of why people buy and use technology is so importantThe issues that CMOs are facing at the moment, and how to navigate themTips for challengers to dethrone the incumbents in their spaceWhat makes a successful founder from a GTM perspectiveIf you enjoy the chats then there are more ways to quench your thirst for creative inspiration in the world of B2B tech.
👉 Watch episodes on YouTube
👉 Follow us on LinkedIn for regular snippets in your feed
👉 Visit our website for more in-depth thinking on topics
👉 Subscribe to Beyond our monthly collection of insight, opinion and inspiration
And finally please rate our podcast on Apple if you enjoyed it!
✌️
48 min