Marketing Secrets with Russell Brunson

YAP Media
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Marketing Secrets with Russell Brunson

Welcome to the Marketing Secrets with Russell Brunson! This show is for entrepreneurs and business owners who want to learn how to market in a way that lets us get our message, our products, and our services, out to the world… and yet still remain profitable. Learn from Russell Brunson, the world-famous internet marketer and a co-founder of the largest funnel creation software ClickFunnels. Russell shares his biggest “a-ha moments” and marketing secrets in each episode with complete transparency. From tough lessons learned, to mindset, to pure marketing strategy, Russell pulls you into his world and shares his personal journey and secrets to growing a business from $0 to $100,000,000 in just 3 years, with NO outside capital!

  1. -1 J

    From Stuck to Scaling: Transformative Advice for Entrepreneurs

    Recently I had the chance to hop onto another one of our One Funnel Away Challenge Q&A calls, and it was incredible. These calls always spark engaging discussions, and this time was no different. We tackled a range of fascinating questions from participants, each one brimming with insights applicable to anyone working to grow their business. Whether you're fine-tuning an offer, struggling with audience targeting, or figuring out how to raise prices confidently, this episode has you covered. I even shared some of my favorite strategies for getting unstuck in business and creating momentum. In this episode of the Marketing Secrets Podcast, you'll hear me address some tough yet universal questions, like how to sell to an audience that doesn’t yet know what it truly needs and how to pivot your messaging to resonate better. We also explored the importance of charging what your work is worth—not just for profitability, but to ensure your audience values and implements what you offer. Plus, I shared the story of how I became “the funnel guy” by zeroing in on a niche, a strategy you can apply to any business to stand out in your market. Key Highlights: Shifting your focus: Should you change your audience or adjust your offer? Leveraging psychology and storytelling to connect with your ideal clients. The secret to raising prices—and why it benefits both you and your audience. How to use live Q&A calls and ask campaigns to better understand your customers' needs. Strategies to create lower-level offers that nurture leads into higher-ticket sales. If you’re looking for actionable advice to move the needle in your business, this episode is packed with tips and strategies you can implement right away. Whether you’re new to ClickFunnels or a seasoned entrepreneur, this Q&A session offers valuable lessons to help you take the next step on your journey. Tune in and enjoy! And if you want to enjoy the Marketing Secrets Show ad-free, check out https://marketingsecrets.com/adfree Learn more about your ad choices. Visit megaphone.fm/adchoices

    59 min

  2. -1 J

    Introducing The Side Hustle Show

    The Side Hustle Show is a really cool podcast I discovered recently. Int it, you'll find inspiration for ways to make extra money in your free time. Hear the awesome stories of entrepreneurs who have turned their spare time into successful side hustles. There are so many great episodes to check out! I hope you give The Side Hustle a listen.

    3 min

  3. -6 J

    Russell & Myron Golden: 8 Closing Techniques Everyone Needs to Know

    This episode of the Marketing Secrets podcast is one you don’t want to miss. Myron Golden and I teamed up to deliver an incredible session on "Persuasion Secrets," where we shared our best closing techniques to help you influence and sell like never before. From mastering the psychology of persuasion to implementing strategies that generate massive conversions, this episode is packed with insights that can transform your approach to selling. Whether you’re presenting on stage, hosting webinars, or creating engaging content, these techniques will give you the edge you need. Throughout the episode, Myron and I share actionable insights that have helped us close rooms of thousands and generate millions in revenue. From leveraging social compliance to building trust with the "all my cards on the table" approach, we dive deep into the psychology of influence and how to apply it to your business. Key Highlights: Social Compliance: The art of micro-commitments to guide audience behavior. Trial Closes: Using simple "yes" questions to build rapport and momentum. Overcoming Objections: Strategies for tackling "I can’t afford it" and other resistance points. Emotion, Logic, and Fear: Understanding the three keys to decision-making and how to balance them effectively. Kinda Like Bridges: Simplifying complex ideas to connect with your audience. If you're looking to refine your skills and transform your ability to persuade, this episode is packed with the tools you need to close more deals and make a bigger impact. Dive in and start mastering these techniques today! And if you want to enjoy the Marketing Secrets Show ad-free, check out https://marketingsecrets.com/adfree Learn more about your ad choices. Visit megaphone.fm/adchoices

    49 min

  4. 6 JANV.

    Category King: Crafting Your Category & Selling A Grand-Slam Offer

    On this episode of the Marketing Secrets podcast, I dive into one of the most powerful strategies for entrepreneurs—becoming the "category king" of your market. This concept, inspired by the book Play Bigger, is all about creating and dominating entirely new categories rather than competing in crowded, existing markets. The episode kicks off with a segment from a recent YouTube video where I introduce the idea and discuss its importance, followed by highlights from a presentation I delivered to my Inner Circle mastermind group. We explore what it truly means to be a category king, how to differentiate in red oceans, and why identifying and solving one clear problem for your market is the foundation of category design. These strategies aren't just theory—they've been the cornerstone of ClickFunnels' success, helping us carve out a brand-new market category for sales funnels. Key Highlights: Understanding "Category Kings": Learn why creating a new category is more powerful than competing in existing ones. The Power of a Clear Problem: Discover how to articulate and solve a single core market problem in just ten words or less. Differentiation vs. Competition: Why submarkets and niches often lead to crowded "red oceans" and how to break free. Real-Life Applications: Insights from ClickFunnels' journey, including how we transitioned from a product-focused approach to dominating a category. Whether you’re a seasoned entrepreneur or just starting, this episode provides actionable takeaways to help you reimagine your market strategy. Don’t miss the chance to elevate your business and position yourself as the undeniable leader in your industry! And if you want to enjoy the Marketing Secrets Show ad-free, check out https://marketingsecrets.com/adfree Learn more about your ad choices. Visit megaphone.fm/adchoices

    1 h 4 min

  5. 1 JANV.

    Day with Dan Kennedy: Waiting For The Radical To Arrive (2 of 2)

    In this episode of the Marketing Secrets podcast, I’m thrilled to bring you part two of my exclusive interview with the legendary Dan Kennedy, recorded during our unforgettable Day with Dan event at Funnel Hacking Live. As we gear up for FHL 10, the final chapter of this incredible journey, Dan’s wisdom takes center stage again, providing invaluable strategies for entrepreneurs ready to disrupt norms and lead with boldness. This conversation dives deep into the principles of niching, the psychology of pricing, and the art of leapfrogging industry conventions. Dan and I explore the transformative power of targeting specific subcultures and how narrowing your focus can exponentially increase your business impact. From dissecting sales psychology inspired by Zig Ziglar to creating scarcity-driven demand, this episode is packed with actionable insights. Dan also unveils the art of storytelling and positioning, sharing how these timeless techniques have driven his success and can fuel yours. Key Highlights: The Psychology of Pricing: Why the right price is crucial and how to overcome the fear of pricing too high. Riches in Niches: The power of identifying and dominating specific subcultures. The Leapfrog Theory: How to bypass traditional ladders and achieve massive success faster. Scarcity-Driven Selling: Creating irresistible offers that inspire immediate action. Timeless Sales Techniques: Lessons from icons like Zig Ziglar and Houdini. Don’t miss this powerful conclusion to our Day with Dan series, where we uncover the strategies that make radical leaders thrive. Be sure to listen to part one if you haven’t already, and prepare for the insights that can revolutionize your business! And if you want to enjoy the Marketing Secrets Show ad-free, check out https://marketingsecrets.com/adfree Learn more about your ad choices. Visit megaphone.fm/adchoices

    1 h

  6. 30/12/2024

    Day with Dan Kennedy: Waiting For The Radical To Arrive (1 of 2)

    In this episode of the Marketing Secrets podcast, I’m taking you back to one of my most transformative conversations with Dan Kennedy during our last VIP Day event. As we approach the final Funnel Hacking Live, this episode is part one of a special two-part series revisiting that iconic day. Dan’s insights during this interview inspired this year’s Funnel Hacking Live theme: "Waiting for the Radical to Arrive." Together, we discuss the elements of success, the courage to challenge industry norms, and the power of standing out as a true innovator. Throughout this conversation, Dan and I delve into timeless lessons for entrepreneurs and marketers. From identifying and fixing broken systems to understanding the psychology of success, we uncover strategies that can elevate your business. Dan shares his expertise on how leaders who dare to break away from dogma become magnetic forces, attracting those seeking real change. This episode provides not just insights but also a glimpse into the brilliance you can expect at Funnel Hacking Live’s exclusive pre-event, Day With Dan. Key Highlights: The Success System That Never Fails: How to create systems that work and why fixing broken ones is critical. Questioning the Norm: The power of challenging established dogmas and finding new paths to success. Embracing the Radical Role: How stepping up as the radical inspires loyalty and trust among your audience. Lessons from Legends: The principles Dan learned from figures like Earl Nightingale and W. Clement Stone. Transforming Systems: Practical examples of turning struggling businesses into thriving operations. This two-part series is packed with invaluable advice for entrepreneurs ready to disrupt the norm and become the radical their audience is waiting for. Make sure to listen and prepare for part two, where we dive even deeper into Dan’s transformative strategies! And if you want to enjoy the Marketing Secrets Show ad-free, check out https://marketingsecrets.com/adfree Learn more about your ad choices. Visit megaphone.fm/adchoices

    1 h 4 min

  7. 25/12/2024

    Overcoming Obstacles in Any Niche Market: Q&A from Selling Online!

    Welcome back to the final segment of our big Selling Online VIP Q&A event, and the diversity of questions truly showcased the universal power of the frameworks we teach. From scaling niche businesses to overcoming challenges in lead generation, this episode of the Marketing Secrets Podcast is packed with insights for every level of entrepreneur. Whether you're running a wedding entertainment agency, launching a new product, or navigating the complexities of MLM, the strategies we discuss can help you break through. During this session, we dove deep into personalized solutions for various industries. I shared actionable advice on everything from optimizing ad costs to mastering evergreen webinars that convert. We also explored how storytelling and framework-based pitches can transform how you approach your audience and create lasting impact. Key Highlights: Webinar Strategies: Learn how to create effective evergreen webinars for high-ticket offers and time-sensitive markets. Content to Conversions: Discover how to turn short-lived content into qualified leads with minimal nurturing. Overcoming False Beliefs: Find out how to handle skepticism and build trust in industries like health and wellness. Scaling with Systems: See how leveraging frameworks can simplify growth for solopreneurs and large teams alike. Focus on Your Core: Understand why doubling down on what works can accelerate your results. Whether you're looking to refine your strategy or take your business to the next level, this episode is packed with inspiration and proven methods. Tune in and start applying these secrets to your entrepreneurial journey today! And if you want to enjoy the Marketing Secrets Show ad-free, check out https://marketingsecrets.com/adfree Learn more about your ad choices. Visit megaphone.fm/adchoices

    1 h 6 min

  8. 23/12/2024

    Pricing, Niches, and Strategies to Skyrocket Your Success: Q&A from Selling Online!

    Welcome to another segment of our lively “Selling Online” Q&A session, where we dive into more of the most pressing questions from our incredible community. It was an energetic follow-up to our previous VIP session, packed with actionable strategies and personal stories that can help take your business to the next level. From tackling Dream 100 campaigns to leveraging unique marketing strategies, this episode is all about turning big ideas into real-world results. We covered a variety of intriguing topics, ranging from personalizing outreach for high-impact connections to the art of leveraging live and recorded webinars to scale your offers effectively. Whether you’re trying to master cold outreach, refine your niche, or explore new pricing strategies, there’s something here for everyone. Key Highlights: Dream 100 Strategies: Learn how to make meaningful connections and follow up effectively using personalized video messages. Webinar Magic: Discover the power of live and pre-recorded webinars and which strategy might work best for your product or audience. Data Insights: Tips on leveraging data appending services to deepen your understanding of potential leads. Pricing Strategy: Insights on how price points affect conversions and when to go niche versus staying broad. Personal Stories and Lessons: Real examples of how strategy, preparation, and passion intersect to drive success. If you’re ready to refine your strategies, strengthen your connections, and push your business forward, this episode has you covered. Don’t miss the chance to tune in and gather some game-changing insights! And if you want to enjoy the Marketing Secrets Show ad-free, check out https://marketingsecrets.com/adfree Learn more about your ad choices. Visit megaphone.fm/adchoices

    56 min
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À propos

Welcome to the Marketing Secrets with Russell Brunson! This show is for entrepreneurs and business owners who want to learn how to market in a way that lets us get our message, our products, and our services, out to the world… and yet still remain profitable. Learn from Russell Brunson, the world-famous internet marketer and a co-founder of the largest funnel creation software ClickFunnels. Russell shares his biggest “a-ha moments” and marketing secrets in each episode with complete transparency. From tough lessons learned, to mindset, to pure marketing strategy, Russell pulls you into his world and shares his personal journey and secrets to growing a business from $0 to $100,000,000 in just 3 years, with NO outside capital!

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