We Do B2B

BlueOcean | The B2B Agency
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We Do B2B

We Do B2B, the podcast by BlueOcean - The B2B Agency, is all about exploring the ins, outs, ups and downs of B2B Marketing here in Aotearoa, New Zealand. We'll uncover emerging trends and thinking while sharing inspiring real-world stories from B2B Marketers here in New Zealand. With the goal of supporting New Zealand’s B2B Marketing community in becoming one of the best and brightest anywhere in the world, let’s roll up our sleeves and take on tomorrow together. 

  1. What Does it Take to Win? Lessons from Two Legends

    11月12日

    What Does it Take to Win? Lessons from Two Legends

    Let us know your thoughts.🎙 Uncover the Secrets of Award-Winning B2B Marketing! 🎙Tune in to the latest episode of We Do B2B as we chat with Bhavi Ogra and Julian Liew-Young from Fisher & Paykel Healthcare. Together, they unpack the strategic thinking and real-world tactics behind the Evora Full CPAP Face Mask launch, a campaign that not only revolutionised its market but also took home awards.This episode, recorded live in Auckland, covers everything from aligning product development with...

    44 分鐘
  2. The anatomy of a good idea, and the cost of being dull

    10月22日

    The anatomy of a good idea, and the cost of being dull

    Let us know your thoughts.Want to unlock next-level creativity in your marketing?Check out the latest episode of We Do B2B, where we sit down with Brett Colliver, Chief Creative Officer at Dentsu New Zealand. Brett unpacks the anatomy of a great idea and shares his powerful “nods and eyebrows” concept – a fresh way to evaluate whether your marketing ideas are truly hitting the mark. If you're a B2B marketer keen to break away from dull, forgettable campaigns, this episode is packed with pract...

    38 分鐘
  3. Turning Emotion Into Outsized Results

    10月8日

    Turning Emotion Into Outsized Results

    Let us know your thoughts.In this episode of We Do B2B, we dive deep into the ever-evolving world of B2B marketing with none other than James Hurman — an innovation leader, best-selling author, and the co-founder of Tracksuit, which is rapidly changing the way the brand tracking is managed and monitored. For B2B marketing professionals in New Zealand and beyond, this conversation is packed with insights that can transform the way you think about creativity and effectiveness in your own strate...

    39 分鐘
  4. The Art of the Customer Interview

    9月24日

    The Art of the Customer Interview

    Let us know your thoughts.🔎 Keen to bring more customer insight into your decision making? ⚖️ Need to democratise discussions in the boardroom? 💡Or maybe you need to send the right signals to support your journey through the levels of seniority…Join BlueOcean Senior Marketer, Freyja Spaven, on a thought-provoking and practical discussion about the B2B Marketer’s superpower, nailing customer interviews. Freyja reveals effective strategies for conducting powerful customer intervi...

    43 分鐘
  5. The Product Marketing Advantage

    9月11日

    The Product Marketing Advantage

    Let us know your thoughts.What if mastering the deep knowledge of your product could be the key to elevating your sales team's performance and speeding up your sales cycle? In this first episode of season two the Blue Ocean B2B podcast, we chat with James Igglesden, a seasoned business owner and marketer, to explore the pivotal role of product marketers in B2B marketing. James offers practical advice on how New Zealand businesses can bridge the gap between sales and marketing by ensuring...

    49 分鐘
  6. Actionable Insights from Tech Marketer of the Year, Nick Whitehead

    8月6日

    Actionable Insights from Tech Marketer of the Year, Nick Whitehead

    Let us know your thoughts.Ever wondered what it takes to be recognized as Tech Marketer of the Year? Join us on "We Do B2B" as we chat with Nick Whitehead, the acclaimed CMO of Serko. Nick generously shares his extensive journey through the SaaS industry, his strategic insights on Serko's dual market approach, and how his team’s innovative partnership with Booking.com for Business stands out. From his initial days at small startups to leading marketing initiatives in Fortune 500 companies, Ni...

    28 分鐘
  7. Launch Lessons from Lovina: The Importance of Customer Obsession

    7月16日

    Launch Lessons from Lovina: The Importance of Customer Obsession

    Let us know your thoughts.What if the secret to transforming your marketing performance lies in a laser-focus on your customers' needs and experiences? This episode of #WeDoB2B delves into this crucial topic with Lovina McMurchy, COO and CPO of Kry10, as she shares her remarkable journey from South Auckland to global tech leadership. Learn how Lovina's customer-centric initiatives at Starbucks, such as the first national Wi-Fi network and phone-based ordering systems, have redefined customer ...

    33 分鐘
  8. Mastering Jobs To Be Done For Global Growth

    7月14日

    Mastering Jobs To Be Done For Global Growth

    Let us know your thoughts.Join us for Episode 23 of #WeDoB2B as we uncover the power of customer-centricity with Ross Howard, Chief Product Officer at Tradify. These are invaluable insights into the 'Jobs to be Done' framework and how it drives successful B2B marketing and product development. Ross delves into the challenges of growth, AI applications, sharing his journey from web design to leading Tradify in simplifying the lives of tradespeople.Learn how Tradify’s customer-centric strategy ...

    30 分鐘
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簡介

We Do B2B, the podcast by BlueOcean - The B2B Agency, is all about exploring the ins, outs, ups and downs of B2B Marketing here in Aotearoa, New Zealand. We'll uncover emerging trends and thinking while sharing inspiring real-world stories from B2B Marketers here in New Zealand. With the goal of supporting New Zealand’s B2B Marketing community in becoming one of the best and brightest anywhere in the world, let’s roll up our sleeves and take on tomorrow together. 

資訊

  • 創作者
    BlueOcean | The B2B Agency
  • 活躍年代
    2023年 - 2024年
  • 集數
    30
  • 年齡分級
    兒少適宜
  • 版權
    © 2024 We Do B2B
  • 節目網站
    We Do B2B

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