We talk to top mobile game product and liveops folks about everything data, retention, engagement and monetization. We cover tops from automating liveops events to reducing employee burnout and everything in between. We're all about improving how F2P mobile gaming is done.
Ep 52: The Fundamentals of Monetization Part 1
On today's episode of Mastering Retention, Rimmy Spanjer (Managing Director of Games Division at Hyper Hippo Entertainment) joins Tom to dive deep into the world of videogame monetization.
Ep 51: Using UX To Deliver On What Players Want
On today's episode of Mastering Retention, Natalie Sieradzki (UX Consultant at Google) joins Tom to share deep insights on the world of UX design.
Special Edition: Starting a mobile game studio
Founders of game studios who have "been there and done that" share their top secrets and tricks on how to start your own game studio.
Ep. 50: Battle Passes & In-App Purchasing
On today's episode of Mastering Retention, David Molnar (Live Ops Manager at Square Enix Montreal) joins Tom to dive deep into the world of Battle Passes and In-App Purchasing, as well as a lengthy discussion on League of Legends.
Ep 49: Integrating and Utilizing Social Features In Mobile Gaming
On today's episode of Mastering Retention, Pradeep Gupta (Product & Growth at Gameberry Labs) speaks with Tom about integrating social features into a mobile game and the importance of socializing in videogames.
Ep 48: LiveOps Events In Hyper-Casual Games
On today's episode of Mastering Retention, Ido Naim (VP of LiveOps at Tripledot Studios) speaks with Tom about executing LiveOps events in hyper-casual games and discusses how LiveOps translates to ad-based games.