💼 Mastering the Business of Lash Artistry: Branding, Marketing, and Sales Essentials - 024

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In this episode of the Full Time Lash Artist Podcast, we dive deep into the foundational business strategies every lash artist needs to succeed. From understanding the three essential hats you’ll wear—marketing, sales, and service—to the critical role of branding in building long-term success, this episode is packed with actionable insights.

Learn the importance of:

• Choosing between personal branding and business branding for your lash extensions business.
• Utilizing platforms like Google My Business and social media to rank higher in local searches.
• Creating a referral system and leveraging client testimonials for marketing.
• Setting up your pricing strategy for sustainability and profitability.

Whether you’re just starting as a lash artist or looking to scale into training and franchising, this episode offers a clear roadmap to building a thriving lash business.

Listen now and elevate your lash career to the next level!

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