In this episode of Pivot, host Samantha J. Best dives into the essential elements of creating a global brand story that resonates across borders.
Learn how to build a corporate narrative that goes beyond profit, maintains consistency across platforms, embraces cultural sensitivity, and taps into emotional storytelling to connect with international audiences.
Key Takeaways:
- Understanding Your Core Message: Focus on your brand’s purpose beyond profit to connect with global audiences.
- Consistency Across Platforms: Keep your messaging unified while adapting to local nuances.
- Cultural Sensitivity: Research and adapt your story to each market, ensuring it resonates without missteps.
- Emotional Connection: Use storytelling to evoke universal emotions like hope and belonging.
- Global Trends: Stay relevant by aligning your narrative with key international trends like sustainability.
Links & Resources: Want to improve your storytelling and communication skills? Check out Samantha’s exclusive classes on mastering corporate communication and brand building.
Credits: Host: Samantha J. Best
Production: Voyant Media Solutions Limited
Informations
- Émission
- FréquenceChaque semaine
- Publiée26 novembre 2024 à 09:25 UTC
- Durée10 min
- Saison1
- Épisode17
- ClassificationTous publics