Life by Design

Jessilyn and Brian Persson
  • ٠٫٠ (٠)
  • استثمار
  • يتم التحديث كل شهرين

Life by Design is a podcast that shares the experiences and tools to help couples align their wealth goals and reclaim their time, enabling them to experience freedom, abundance, and a life by design.

  1. The Power of Obsession in Achieving Goals

    قبل يومين

    The Power of Obsession in Achieving Goals

    Summary In this episode of the Life By Design Podcast, hosts Jessilyn and Brian Persson explore the concept of obsession and its impact on personal and financial success. They discuss their different styles of obsession, their journey into real estate, and the importance of being fully committed to one's goals. The conversation highlights the significance of learning from mistakes, the role of obsession in personal development, and the necessity of being all in when pursuing one's passions.   Contact Jessilyn and Brian Persson | Weekend Wealth Investments:  Website: weekendwealth.caInstagram: weekend.wealthFacebook: Weekend Wealth InvestmentsLinkedin: Weekend Wealth Investments   Chapters   00:00 Introduction to Obsession in Life and Business 02:48 Understanding Different Styles of Obsession 05:57 The Journey into Real Estate 08:46 Transitioning to Multifamily Investments 11:51 The Importance of Being All In 14:53 Learning from Mistakes and Building Wealth 18:01 The Role of Obsession in Personal Development 20:45 Conclusion and Key Takeaways   Transcript   Jessilyn Persson (00:01) Welcome to the Life By Design Podcast we're Jessilyn and Brian Persson, struggling to align your financial goals or confidently invest in real estate as a couple,   Brian Persson (00:10) That's why we created this podcast and the Riches Relationships and Real Estate Program to help you build wealth and strengthen your relationship. Visit weekendwealth.ca to take our quiz and discover your real estate investor type. Let's create the life you deserve together.   Jessilyn Persson (00:27) Today we're going to talk about being obsessed. So one of our mentors, Grant Cardone, wrote a book called Be Obsessed or Be Average. And so this episode is about our experiences with how we found obsession in our lives. And we hope you hear something that resonates with you and you can find your obsession too. So let's talk about what it means to be obsessed.   Brian Persson (00:50) Right. So for me, it is basically having all your thoughts consumed with that particular thing. So for me, know, daily basis, I'm constantly thinking about real estate, I'm constantly thinking about different ways to do a deal, ⁓ where I need to be looking next, how I need to be negotiating with whoever I need to be negotiating with.   where my next partner is, where my next service provider is, it's just always on my mind all the time.   Jessilyn Persson (01:23) Yeah, and for me, it's about going all in. So when I make a decision, I'm not necessarily thinking about 24-7, but I go all in. I'm not just one toe in, testing the waters. It's I'm all in and I achieve what I set out to achieve and what I had decided to be obsessed about.   Brian Persson (01:45) Yeah, and we might have said it before on previous podcast, but we use the analogy of the tortoise and the hare. And Jessilyn is the hare and I am the tortoise. And it's not that, ⁓ you know, the results are any different. It's more actually just the actions of going about your obsession. So for Jess, she will just crush something in like a couple months and then she will rest afterwards, just like the hare does.   Jessilyn Persson (02:12) for maybe a couple months.   Brian Persson (02:14) Whereas me, it's more of, it's more just like a constant like thing every day. I design my days and my weeks to just have it constantly in my life and it sort of never leaves it. It kind of like the tortoise. just like keeps walking and he never stops.   Jessilyn Persson (02:30) Yeah, you take one step after the other and then you incorporate it and it just starts to become you. Whereas I jump in, I race to the finish line, I figure it out, I get there and then I'm just that. Right? Two different styles completely, but they both get the outcome we're looking for.   Brian Persson (02:49) Yeah, yeah. And we figured out exactly how to use that in our life where I kind of, I'm like the tortoise, you know, I have that big shell on my back that can carry all the weight and, and, just keeps moving along, like carrying, carrying everything to the finish line. And you are kind of the starter, the person who just zooms off and sort of shows the initial path and then like waits for like everything else to, to catch up to you.   Jessilyn Persson (03:15) Yeah, I don't find I have the patience once I make a decision why I'd have to wait. I guess odd sometimes. Like I remember when I decided I wanted to become a project manager and I wanted to get my certification. So I qualified on resumes and I remember telling my mentor that I had signed up to take the exam and I gave him the date and he was like, great, how long have you been studying? I'm like, ⁓ five weeks. And he goes, well, it's okay. You get three chances to write the exam. He's like,   I studied for at least three months, Jess, and most people study for a year. was like, okay. So I went in, crushed the exam, only studied five weeks, and then the same thing happened when I decided to become an actual project manager, right? You get your experience, and I remember reaching out to a different mentor of mine, and I was...   ⁓ a little frustrated. I was like I want to be a project manager now right not like in two years and he goes well Jess it takes time to get the experience you know I I would say it'll take probably about two years for you to get the experience you need to actually roll into a project manager role and I was like no I don't I'm not okay with that and so I just took on as much as I could I crushed it and in six months I got the I got the promotion to be in project manager. Yeah.   Brian Persson (04:32) And project management works really well for you and your personality, that sort of hair-like personality where you know, projects have a start and an end. You can zoom off really fast and you can end it and then you can go on to the next thing. Whereas a lot of the stuff that I take on in our ⁓ business and in our real estate, it's the stuff that like is constantly there. So the management of tenants, the   management of service providers. I have clients that I've had for a decade on other aspects of our business and I think for you that would be rather boring. Be like, oh my god, this guy is still around like 10 years later? Where's the new things happening?   Jessilyn Persson (05:16) Yeah, I'm getting a little better, but yeah, I agree. I prefer in and out, getting things done.   Brian Persson (05:21) Yeah, but as I told one of my good friends, ⁓ know, the money is in the grind. It's that daily repetitive action that really starts to produce the money, not the short, fast bursts, you know, can have some, you know, definitely like can start the fire for sure. But then after that, you need a way to like keep that fire going consistently and for a long period of time. So it's really good that we've found out that   those different t...

    ٢٥ من الدقائق
  2. Be Comfortable Being Uncomfortable

    ٢٠ أغسطس

    Be Comfortable Being Uncomfortable

    SummaryIn this episode of the Life By Design podcast, Jessilyn and Brian Persson discuss the importance of embracing discomfort as a pathway to growth. They highlight both personal and financial development, emphasizing that true progress often happens outside of our comfort zones. The conversation touches on networking, financial decisions, and the role of fear in pointing us toward necessary challenges. Jessilyn and Brian share personal anecdotes and practical tips, encouraging listeners to see discomfort as a learning opportunity and to build resilience in the face of challenges.   Contact Jessilyn and Brian Persson | Weekend Wealth Investments:  Website: weekendwealth.ca Instagram: weekend.wealth Facebook: Weekend Wealth Investments Linkedin: Weekend Wealth InvestmentsChapters 00:00 Embracing Discomfort for Growth 06:51 The Power of Networking 11:04 Choosing Your Hard 19:15 Understanding Debt and Wealth 25:24 Adaptability and Resilience 27:28 Practical Tips for Getting Uncomfortable  Transcripts Jessilyn Persson (00:00) Welcome to the Life By Design podcast we're Jessilyn and Brian Pearson, struggling to align your financial goals or confidently invest in real estate as a couple,   Brian Persson (00:09) That's why we created this podcast and the Riches, Relationships and Real Estate program to help you build wealth and strengthen your relationship. Visit weekendwealth.ca to take our quiz and discover your real estate investor type. Let's create the life you deserve together.   Jessilyn Persson (00:26) Today we're going to be talking about being comfortable being uncomfortable. ⁓ It's a powerful mindset principle. means embracing growth, challenge and uncertainty. Knowing that discomfort often signals progress. So today we're going to share some insights and stories on how to apply this in your life. So let's talk about why it matters. I mean, we got different concepts here to share, but   We've learned from experience that growth lives outside of comfort.   Brian Persson (00:58) Yep. Yeah, just think about working out. That's the simplest example of where growth really matters. You will never grow muscle. You'll never get faster, better, stronger if you don't work out and cause those muscles a little bit of aches and pains, right?   Same thing goes with financial, emotional, ⁓ physical growth. They all require just that little bit of stretch zone, just some kind of stretch, some kind of pressure on them to go a little bit further than where you've gone before. And often that can be very uncomfortable for most people. We're creatures of habit. We like to stay exactly where we are, what's known, what's safe, what's convenient.   and growth doesn't really live in safe and convenient all the time.   Jessilyn Persson (01:49) Yeah, I know we talk often about networking. That's how we built our business, is how we built our real estate, even our, ⁓ just our source of connections. But networking is really uncomfortable for many people, especially if you don't do it often or you're new to it.   And I know that being in the nonprofit that I'm the president of currently where we work with business owners, women in business specifically, and so many women just talk about how they're uncomfortable networking. They won't make eye contact, they'll stand in a corner by themselves, some of them will even buy a ticket to an event and then they don't actually...   because they don't think they know anyone there and it's an interesting dynamic. I I can appreciate it, but I've been networking for over 20 years now. I kind of was thrown into it straight out of university with one of the companies I worked with. I was out working 50 to 90 hours a week, mostly networking at events. That was just the job. So I guess I'm fortunate that I got trained young enough and early enough to carry it forward, but it can be daunting to enter a room of   Unknown and people you don't know and not sure what to say and what can get kind of caught in our heads, right? On what to what to what are people gonna say? What are people gonna think? I don't know what you're right and opposed to just stepping in and saying hi, I'm just land   Brian Persson (03:24) You're never going to get it right the first networking time. Like it's interesting you said you started young because I think that's key. And that's key not just with networking but just anything you do in life. The earlier you can start, the more you're going to grow and the bigger you're going to be into the future. So if you started networking at 40, well, you now you're 50 by the time you have experienced networking, like and you're kind of the master of it. You started at 20, well, guess what? You're 30 when you're...   now you're in the master of networking. I was having that conversation with our kids the other day. ⁓ Our oldest, Jackson, he was like, you know, I go to these camps because it's summertime right now and we send them to a whole bunch of camps. And he's like, I never know what to ask the other kids. then the week goes by and then everybody's leaving and he's like, I feel like I haven't made any friends. ⁓   Yeah, but he's just not experienced in networking, right? And he's maybe nervous to ask the wrong questions or say the wrong thing. But the reality is, that if he just gets out there and says something or asks something, you know, what's your favorite color? It doesn't really matter. Yeah. Then he's out there connecting with other kids. And same thing with an adult networking room or a business networking room. You just got to get out there and you're going to bomb some questions and you're going to win some questions.   You just figure it out through the practice of it. But if you're too uncomfortable and you just don't go, then you're never gonna get there. So, sweat some bullets, get into those networking rooms, because I know I used to sweat bullets years and years ago. Now, almost any networking room I go into, new, old, like first time I've ever been in there, no nervousness, I just kind of go in and immediately go to some people and start chatting and there's no qualms about it in my head.   no uncomfortableness, that uncomfortableness has kind of gone away.   Jessilyn Persson (05:19) Yeah, absolutely. And I mean, I've stepped up into a president role, like I said, for a nonprofit. And so it's not I don't really have a choice. I'm at every event that's part of my mandate being in that role. And I also am speaking to the entire crowd every time at these. I'm at these events, but I don't go into it with nerves about who am I going to meet now? I have a different perspective going in, so I'm like, now I've got to make sure my board set up. Everyone's got what they need. Right. But in that.   way I'm still meeting individuals all the time and I'm now getting to see it kind of from a different perspective of watching these new people come in or even my board if they're newer and having t...

    ٢٩ من الدقائق
  3. Micro Freedom Moments: How Small Wins Create Big Wealth

    ٦ أغسطس

    Micro Freedom Moments: How Small Wins Create Big Wealth

    Summary In this episode of the Life By Design Podcast, Jessilyn and Brian Persson discuss the concept of 'micro freedom moments' achieved through real estate investing. They explore how small wins in real estate can lead to significant financial and personal freedom, emphasizing the importance of time, emotional well-being, and lifestyle choices. The conversation highlights their personal experiences, including reducing mortgage payments, enjoying family time, and the emotional relief that comes from financial stability. They encourage listeners to embrace the small victories in their investment journey, which collectively contribute to a more fulfilling life. Contact Jessilyn and Brian Persson | Weekend Wealth Investments:  Website: weekendwealth.caInstagram: weekend.wealthFacebook: Weekend Wealth InvestmentsLinkedin: Weekend Wealth InvestmentsChapters 00:00 Micro Freedom Moments in Real Estate Investing 08:38 Time Freedom Through Real Estate 15:31 Emotional and Mental Freedom 22:39 Lifestyle and Retirement Freedom TranscriptJessilyn Persson (00:00) Welcome to the Life By Design Podcast where Jessilyn and Brian Persson, struggling to align your financial goals or confidently invest in real estate as a couple. Brian Persson (00:09) That's why we created this podcast and the Riches, Relationships and Real Estate program to help you build wealth and strengthen your relationship. Visit weekendwealth.ca to take our quiz and discover your real estate investor type. Let's create the life you deserve together. Jessilyn Persson (00:26) Today we're going to talk about creating micro freedom moments through real estate investing. Because small wins equals big momentum. So every property you acquire isn't just an investment. It's a step closer to time freedom, financial peace and living a life on your terms. So what do we mean by micro freedom moments? Those are the little steps forward that bring you closer to your goals. Whether that's financially reclaiming your time or enjoying more of life as it is. So we're going to break up our micro freedom moment discussions into different areas and share some key points and stories on what we do and how we did it and how we gained more freedom step by step over time while we built our real estate portfolio. So Brian, talk about one of the financial micro freedom moments we've had. Brian Persson (01:23) Well, one of the ones that I'm pretty sure we've mentioned in other podcasts is just being able to lower our mortgage payments because what we did was we borrowed against our property in order to buy real estate. then with the split off loan from our personal property, the real estate that we bought, the investment we bought was actually paying for that. So our personal liability towards our own house, ⁓ was drastically lowered basically. And I think at one point we were paying $600 a month in mortgage payments. Jessilyn Persson (02:00) I do remember that and I remember we were on a little local holiday with a dear friend of ours and we were in the pool talking about mortgages and she was saying how her mortgage ⁓ was high and when she told me her amount and ⁓ then I told her mine and she goes, no, no, that's not correct. She goes, that's not a month. You must mean a week. I'm like, ⁓ nope, I mean a month. She's like, what? Cause hers was, ⁓ I think five times that amount of ours. Brian Persson (02:32) Yeah, yeah. And to dial it in, it wasn't like we're living in a hundred thousand dollar condo. It was a half million dollar house. you know, other people living in similar sized houses were probably paying two, $3,000 a month in mortgage payments. And we were paying $600 a month in mortgage payments because the two real estate properties we bought from the loan from our personal property was paying for both that portion of the mortgage payment plus paying us cash flow on top of it from the actual real estate. So we were kind of double dipping the real estate investment, both like removing expenses from our personal life and also generating some income for ourselves. Jessilyn Persson (03:18) Yep, exactly. But to be clear, we paid down our mortgage first. Yeah. And then that obviously opened up equity for us to pull out. So our mortgage was full, our house, sorry, was fully mortgaged again. ⁓ But we were only paying a portion of it because the rest was through our rental property. So we were living in this grand, grand for us house, but keeping our mortgage payments less than people pay for a one bedroom. in a house for rent was mind blowing to people. Brian Persson (03:49) And I think that was the big eye-opener. The micro freedom or that that sigh, that relief, that like, aha moment was just looking at how low our expenses were. And knowing that, you know, if you got sick, if I got sick, if the kids got sick, we had to take time off. If there was whatever life crisis that goes on in life and they will happen, if that ever happened, we knew we... already were well taken care of and our expenses were going to be very, very low because our real estate had taken some of the expenses off the plate and were paying us money. It really gave us this little sense of indestructibility in our financial life where it was like, you know what? The bottom is that our expenses are covered and that's the worst thing that can possibly happen to us. That's an interesting feeling when you get to that point and you're like, huh, I feel sort of indestructible. I mean, not truly, but that's the idea behind it is that you're just getting that little step towards financial indestructibility. Jessilyn Persson (04:59) Yeah, so I know this is going back almost 17 years, but do you remember when the first rent deposit hit your account? Brian Persson (05:10) No, don't. You want to know why? Because the first rent deposit didn't hit our account. I don't know if you remember this going 17 years back, but the very first renters we put into our very first condo didn't actually pay their first month's rent. Jessilyn Persson (05:26) yes. But when we did finally get them pained. Brian Persson (05:32) Yeah, yeah, just for the audience, the story is that newbie investors here, 17 years ago, we bought the condo, we found tenants and totally gapped on the fact that we have to like actually be there to move the tenants in and we ended up being out of town for the weekend that they were moving in. So I had a buddy of mine, which is allowed in Alberta anyway, ⁓ come and put the tenants into the house, into the condo. And ⁓ the thing is he didn't know anything about real estate. Not that I knew a whole lot more, but I knew that you needed to collect the rent check. And so when they showed up, ⁓ the couple that was moving in didn't have their first month rent and they were promising it in about a week. And my buddy let them move in anyway and gave them ...

    ٢٧ من الدقائق
  4. The Ultimate Passive Investment

    ٢٣ يوليو

    The Ultimate Passive Investment

    SummaryIn this episode of Life by Design, Jessilyn and Brian Persson dive into the world of passive investing in real estate, with a special focus on the exempt market and private equity opportunities. They unpack why these lesser-known strategies are gaining traction, how they work, and the advantages they offer—like tax benefits, portfolio diversification, and professional management. You'll also hear real talk about why private equities are often overlooked, how accessible these investments can be, and what you should know before jumping in. If you’ve ever wondered how to build wealth without being a hands-on landlord, this is your episode. Contact Jessilyn and Brian Persson | Weekend Wealth Investments:  Website: weekendwealth.caInstagram: weekend.wealthFacebook: Weekend Wealth InvestmentsLinkedin: Weekend Wealth InvestmentsChapters 00:00 Introduction to Passive Real Estate Investing 02:36 Understanding the Exempt Market 05:43 Benefits of Private Equity Investments 08:55 Types of Private Equity Investments 11:56 Investment Accessibility and Requirements 14:43 Tax Advantages and Returns 18:01 The Role of Professional Management 20:36 Why Private Equities Are Not Common Knowledge 23:48 Key Takeaways and Conclusion Transcript Jessilyn Persson (00:07) Welcome to the Life by Design podcast we're Jessilyn and Brian Persson struggling to align your financial goals or confidently invest in real estate as a couple. Brian Persson (00:16) That's why we created this podcast and the Riches, Relationships and Real Estate program to help you build wealth and strengthen your relationship. Visit weekendwealth.ca to take our quiz and discover your real estate investor type. Let's create the life you deserve together. Jessilyn Persson (00:34) Today we're going talk about the ultimate sleep at night investing. We're talking about what we believe to be the most passive way to invest in real estate. As Warren Buffett said, if you don't find a way to make money while you sleep, you will work until you die. And this strategy is it. Let's get started. So Brian, what is the most passive way to invest in real estate? Brian Persson (00:57) Well, in Canada, the official name is called the exempt securities market. And you may have heard it called private equity or private capital markets, or sometimes even alternative investments. Whatever the name, it is definitely the most passive way to invest in real estate. And so a quick disclosure for the audience out there, I am licensed in the exempt market and the private equities market. So these, ⁓ And some of the things you're going to hear in ⁓ this podcast are actually from my own experience and my own education and my license. Jessilyn Persson (01:32) So tell us what is the exempt market? Brian Persson (01:37) Right. This is a, this is a big question I get a lot and, you, you get it a lot as well when you're off in your networking circles. Uh, the easiest way to explain it is it's basically the difference between public and private securities. So if you go buy Apple shares off of, you know, from your bank trading platform or your, or whatever securities trading platform you use, that's public securities, private securities. Operates very very similar. There's just no public trading platform Effectively, I am your trading platform You need to come to me and we need to decide on what securities that you want to buy and then we you know Do things like that any proper financial advisor should do look at your goals, etc, etc Figure out what's right for you. And then we actually transact ⁓ directly through me. So that's really the only difference is there's no trading platform, but ultimately they work very very similar to how you buy Apple shares or any other kind of shares out there on the public market. Jessilyn Persson (02:39) So why would anyone invest in say the private equity versus say stock market? Brian Persson (02:46) Yeah, diversification is the way I look at it. So the first level of diversification is that you are no longer invested in the public markets. Now you have some of your money, ⁓ proper diversification, not all of your money, but some of your money inside of the private equities market. And you have basically a level of diversification right there that you are now no longer correlated. to the public markets, i.e. your money is not tied to the markets going up and down. A recession comes and all the markets fall, it's potential that your private equity's investment is not going to fall because it's not tied to the public sort of sentiment of what they feel the economy or the market is doing at that moment. It's not tied to anything, it's tied to the investments and the assets behind the actual shares. Jessilyn Persson (03:33) So what is it tied to? Brian Persson (03:40) So when I say not tied to anything, mean publicly and globally not tied to anything. So if you were investing into say a share that or a piece of securities that had real estate behind it, then it is tied to the price of the real estate, maybe the rent, how well the real estate is performing, all the aspects that make real estate a good investment, the share is actually tied to that. So your dividends and your share price are all. based on the actual performing asset behind what you've invested in. Jessilyn Persson (04:14) So could a person get similar returns? And by returns, I mean, there are different ways to make money in real estate, as we always talk about, and when we own it personally. So we always talk about cash flow, mortgage pay down, tax advantage, appreciation, right? Can a person benefit from those same things through the private equities? Brian Persson (04:37) They can, there are ways. ⁓ Like, you know, your public equities, there are a couple different ways to do it, primarily appreciation and dividends. You have ⁓ appreciation and dividends in the private equities as well, but you also can get access to things like tax ⁓ write-offs. So there are ways for, there more creative ways and more unique ways for private equities to ⁓ sort of structure their funds. that can allow you to have better tax advantages. you can get more real estate in the end because it's under your thumb and you have ultimate control over the whole real estate sort of has the most number of ways you can ⁓ get all the advantages of real estate. But then again, you have to do the work. And that's why we're calling this the ultimate sleep at night investing. When you are doing the real estate yourself, you're not fully asleep at night because it is under your control and you actually have to do the work of the real estate. Gr...

    ٢٩ من الدقائق
  5. Raising Entrepreneurial Kids: Mindset, Money & Life Lessons

    ٩ يوليو

    Raising Entrepreneurial Kids: Mindset, Money & Life Lessons

    Episode Title 43 -  Raising Entrepreneurial Kids: Mindset, Money & Life Lessons  SummaryIn this episode of the Life By Design Podcast, Jessilyn and Brian Persson discuss the importance of raising entrepreneurial kids and instilling financial literacy from a young age. They share personal experiences and practical strategies for teaching children about money management, the value of work, and the entrepreneurial mindset. The conversation emphasizes the need for open discussions about finances within the family and the significance of teaching kids to make informed financial choices. The Perssons provide insights on how to create a culture of financial awareness and responsibility in the household, ensuring that children grow up with the skills and confidence to manage their finances effectively.  Contact Jessilyn and Brian Persson | Weekend Wealth Investments:  Website: weekendwealth.caInstagram: weekend.wealthFacebook: Weekend Wealth InvestmentsLinkedin: Weekend Wealth Investments Chapters 00:00 Introduction to Raising Entrepreneurial Kids 02:49 The Importance of Early Financial Education 05:52 Teaching Money Management and Work Ethic 08:46 Encouraging Entrepreneurial Thinking 11:43 Understanding Value and Time Management 15:01 Creating a Family Culture Around Money 17:46 Practical Strategies for Financial Literacy 20:40 Empowering Kids with Financial Choices 23:41 Resources for Teaching Kids About Money 26:47 Key Takeaways and Conclusion   Transcript Jessilyn Persson (00:04) Welcome to the Life By Design Podcast where Jessilyn and Brian Persson, struggling to align your financial goals or confidently invest in real estate as a couple,   Brian Persson (00:14) That's why we created this podcast and the Riches Relationships and Real Estate Program to help you build wealth and strengthen your relationship. Visit weekendwealth.ca to take our quiz and discover your real estate investor type. Let's create the life you deserve together.   Jessilyn Persson (00:30) Today we're going to talk about raising entrepreneurial kids. In a world where financial literacy is more important than ever, raising entrepreneurial kids isn't just a trend, it's a necessity. By teaching wealth principles early, we equip the next generation with the mindset, skills, and confidence to build independence and create opportunities. So today we're going to talk about how you can start cultivating entrepreneurial thinking and smart money habits in your children.   So we have obviously done this with our kids quite young. ⁓ And the reason we start young is obviously we know what kids learn young, they take with them as they get into teenagers and adulthood and what you can ingrain in them early on helps create more of a habit that they can continue with as opposed to not teaching them and then having them have to retrain or relearn when they're an adult.   Brian Persson (01:29) Yeah, retrain or relearn. They're sponges, right, of information. They just suck it up. So why not give them the right information early on? I imagine anyone listening and ourselves could think about all the bad habits and things that we learned over the years and how long as an adult it takes us to break that. And some of them perhaps don't even go away.   Jessilyn Persson (01:52) Yeah, well think about the money habits you had as a kid because of what you learned by watching your parents and we've spoken to this numerous times because I come from a farm, no money, poverty mindset and my mom to this day will not spend and watching that, wasn't until my early, late 30s, early 40s where I was able to change that mindset and understand that.   Because it was maybe that way as a kid doesn't mean that is the right way, the only way, or the way for me.   Brian Persson (02:25) Yeah. So to clarify, you followed your mom's pattern, right? And that's where a lot of our patterns get learned from is our parents. So it was in your thirties and your forties that you realized that you could spend some money. So you, you you get your nails done nowadays, but also in other ways, like spending money on the business instead of, for example, working on the business. So a lot of entrepreneurs, they'll, they'll work in the business to try and prevent spending that money just because of their mindset.   So, hire it out sometimes.   Jessilyn Persson (02:55) Yeah, so starting young, helps kids build confidence, responsibility, and independence with their money. And it can remove shame and fear, because again, money is something so taboo. Even if you look at adults today, now adults being generally for sure Gen X and older, ⁓ we were just raised that you didn't talk about money.   Brian Persson (03:21) No, I don't recall too much of my household and I definitely remember some money problems when I was quite young. Like I remember ⁓ when I was going to college, I didn't really understand credit cards and I would pay off the credit card occasionally, but I didn't really understand the need to pay it off like consistently. And it was like only 500 bucks, I think was my first credit card, but I maxed it out with gas ⁓ driving into the city. ⁓   And I literally didn't understand what happened there when the credit card got declined. And my mom actually had to come and pay for the gas bill.   Jessilyn Persson (04:00) Wow. No, mean, my parents didn't really, I mean, they fought about money, but they didn't talk a lot about it. So when I was an adult moving out, I didn't know anything about interest rates. I didn't even know what that meant, what it was. I didn't know anything about economy.   credit cards and I know I didn't have one of those for sure. I had a bank account, I knew money went in and I could take money out, but I didn't know anything about investing or saving or what that would really even look like or the long-term impacts my choices at a younger age would make for my older self.   Brian Persson (04:34) Yeah, exactly. Yeah, I wasn't taught most of that either It was kind of described to me and my parents threw some books at me like the wealthy barber But there was no real not the I recall anyway, no real hand-holding process No On-the-ground education as it were it was it was just sort of like that high level here's a book and like, know You should go open up an investing account with the bank, but it wasn't there wasn't a lot of description on   what was going to happen and how it was all going to work.   Jessilyn Persson (05:05) Yeah, so we recommend ⁓ teaching the basics first. Now, I know we just talked about interest rate, credit cards, bank accounts, but even something like income versus expenses and how they kind of need to match up. If you go to spend, you've got to have income to cover that at some point. Yeah. Right. And then ⁓ because we're obviously passionate about real estate, buying high and selling low, like even teaching the kids now what ...

    ٣٠ من الدقائق
  6. Sylvia and Arran - Shiny Objects, Setbacks & Strategies

    ٢٥ يونيو

    Sylvia and Arran - Shiny Objects, Setbacks & Strategies

    Episode Title 42 - Sylvia and Arran - Shiny Objects, Setbacks & Strategies Summary In this episode of the Life by Design podcast, hosts Jessilyn and Brian welcome Sylvia and Arran, who share their journey in real estate investing. They discuss their initial experiences with fix and flips, the challenges they faced, and their transition to multifamily investments. The conversation highlights the importance of networking, coaching, and taking action in the real estate field. Sylvia and Arran emphasize the need for a strong support system and the value of learning from mistakes as they navigate their investment journey. Chapters 00:00 Introduction to Real Estate Journeys 01:44 The Fix and Flip Experience 06:02 Transitioning to Multifamily Investments 11:04 Overcoming Financial Barriers in Multifamily 17:24 The Importance of Networking 23:26 Advice for Aspiring Investors Contact Jessilyn and Brian Persson | Weekend Wealth Investments:  Website: weekendwealth.caInstagram: weekend.wealthFacebook: Weekend Wealth InvestmentsLinkedin: Weekend Wealth Investments Contact Sylvia and Arran | Silver Fern Investments:  Instagram: @silverfern_rei Email: silverfern.rei@gmail.com Transcript Jessilyn & Brian (00:02) Welcome to the Life by Design podcast. Today we're excited to have two guests join us to share their journey on real estate investing. So Sylvia and her partner Arran met 12 years ago and turned to real estate to escape the nine to five. Their investing journey experienced a strong start, a few setbacks and a pause and reset. But Sylvia and Aaron persevered and are now more focused than ever. Welcome. Welcome to our podcast. Yes, welcome. Sylvia And Arran (00:31) Thank you for having us on. Thank you. Jessilyn & Brian (00:33) Yeah, so why don't you guys start off by just expanding on your little intro that we gave you. Can you tell us a little bit more about the setbacks, about the pause and where you are now? Sylvia And Arran (00:46) Go ahead. We got into flips and we're sort of doing that and then we came across multifamily and knowing a few other people that do it and sort of wanting to grow. It sort of seemed like the direction we wanted to go in and we still do. We went down the rabbit hole in learning and we kind of paused everything else and that's kind of where we sort of took a pause and now we've got a bit of shiny object syndrome and now we realize we've come back to our focus and now we're moving forward again. A lot of distractions to find your path. There's so many different paths that you can go down that seem so right for us, but then you have to really focus on the main ones. You can't just go everywhere, otherwise you're not going to get anywhere, which is kind of what happened to us. Jessilyn & Brian (01:31) Yeah, yeah, we've been there ourselves. It took us a lot of years to sort out our particular path. And so tell us about ⁓ the fix and flips. Is that where you started in real estate? So what did what are those first few projects go like? Can you tell us some experiences around it? Sylvia And Arran (01:43) Yes. The first one actually went great. Well, we had a, we could have made a lot more money, but we got it right. We got the numbers right. We got what we wanted. And then we realized we probably should have done better. But the first one we founded pretty quickly. It all went pretty smoothly. Sort of until the very end, but it still worked out really good. Yeah, we met our timelines, we had everything like that, basically the part is at the end there, the realtor we were using sort of came with the deal. He was the one that brought it through a wholesaler, so we had to sell it with him. He took it upon himself when it was finished to do a walkthrough, and he was going on holiday and listed it, and then went on holiday without showing us the listing for us to approve. Did he even do a walkthrough? Yeah, because he told Okay. So when it went live I looked at it in the morning and he had put new plumbing, new electrical, new this, new that and we were like no no no we didn't like it's not that's not what I've done. So anyway it was a great deal he provided a listing price which was okay in our mind but afterwards turned out we had 23 other offers after accepting one we sold it in half a day so with him listing it the way he did it ended up triggering some red flags at the city because they said new plumbing, new electrical, etc. And there were no permits. So the city turns up and then they want to see permits for this and permits for that. So we had to get our contractor in and do a walkthrough and say we didn't touch this, we didn't touch this. You can see it's original blah blah blah. And they wanted a few things upgraded. So it ended up costing us some money to do that. And we ended up dividing it with the realtor, the contractor, ourselves. We still made money on it. but there was more money to be made. the realtor sort of took it upon himself to do that. So we learnt on top of that to really, really make sure that we approve the listing. Jessilyn & Brian (03:52) That's great. That's great you guys made money. A lot of the stories we hear, the first fix and flip, they rarely ever make money. In fact, in the whole shiny object syndrome that we were talking about, fix and flips were one of our shiny objects, we're kind of glad we didn't pick up. And I guess maybe just by luck we had enough conversations with people like yourselves who went through all the trials, went through all the tribulations, and we just went, you know what? ⁓ That's not for us. So tell us about like what kind of experience or support or training you guys had coming into your first fix and flip. Like how did you decide on fix and flip as your first real estate adventure? Sylvia And Arran (04:36) I've worked in construction most of my life and I had a few injuries and I was just like I can't do this forever. So I was just looking for something else. I have worked hard for other people and I don't want to do that anymore. I sort of wanted to work for us and our families and stuff like that. And I just sort of was talking to a friend and he had a co-worker that had started doing flips and at the time there was a company called Black Card which was Stefan Arnio which was based here in Winnipeg. And he had left his job as a paramedic for the city, is a great paying job here and within a couple of years was basically self-sufficient doing this and the market was pretty hot then. So he had given me a book and I started reading it and I thought this is right up my alley. I already work in construction, I know the process, I know a lot of good trades. And then we went to a seminar that Stephen was running here and it was super ...

    ٢٦ من الدقائق
  7. Crazy Real Estate Stories

    ١١ يونيو

    Crazy Real Estate Stories

    Episode Title 41 - Crazy Real Estate Stories Summary In this episode of the Life by Design podcast, Jessilyn and Brian Persson share their personal stories and insights from their journey in real estate investing. They discuss the importance of networking, trusting your partner's instincts, navigating challenges in property management, and the unreasonableness often required in real estate. They also explore the concept of reframing debt as an asset and share key takeaways for aspiring investors. Chapters 00:00 Introduction to Real Estate Investing Stories 01:04 The Power of Networking in Real Estate 05:46 Trusting Your Partner's Instincts 08:23 Navigating Challenges in Property Management 12:18 The Unreasonableness of Real Estate Investing 18:10 Reframing Debt as an Asset 23:01 Key Takeaways from Real Estate Investing Contact Jessilyn and Brian Persson | Weekend Wealth Investments:  Website: weekendwealth.caInstagram: weekend.wealthFacebook: Weekend Wealth InvestmentsLinkedin: Weekend Wealth Investments Transcript Jessilyn Persson (00:05) Welcome to the Life by Design podcast where Jessilyn and Brian Persson, are you struggling to align your financial goals or confidently invest in real estate as a couple? Brian Persson (00:14) That's why we created this podcast and the Riches Relationships and Real Estate Program to help you build wealth and strengthen your relationship. Visit weekendwealth.ca to take your quiz and discover your real estate investor type. Let's create the life you deserve together. Jessilyn Persson (00:32) Today, we're gonna share some crazy real estate stories. So in this episode, we're sharing a collection of personal stories from our journey in real estate investing. Real estate requires a certain grit and sometimes a bit of what we call unreasonableness. So we thought it'd be fun and maybe insightful to talk about some of the wild unexpected things we found ourselves doing along the way. Brian Persson (00:57) Mm-hmm. So what's the first story you would like to tell? I think I believe we decided it was your story first. Jessilyn Persson (01:04) Yes, I think we've shared some parts of this, but not all of it at some point in our journey. But back in 2017, you came home from work one day and you said, that's it. I maxed out, no more real estate for us. And my inner dialogue was like, mm-mm, nope, we still have room. And so you went to Saskatoon that weekend because you were going to check in on one of our properties there. and I did some mad Googling skills and I felt the real estate investment network group local to our community and I signed you up. And when you came home, you were not happy with me when I shared that what I did, because I did not get your permission. I just did it. But we'd already paid. So you begrudgingly went to the event. And what happened when you came home? Brian Persson (01:59) Yeah. And, and just so the audience knows, this is, this was the premier Canadian real estate networking group. ⁓ it was not a cheap signup. No, I think, I, I can't remember what the membership fee was, but there was a monthly three or $400. Yes. And in that three or $400, you, more or less get one meeting, like one, one very, very informative and, and like, you know, action packed meeting per month, but. You're paying three or $400 for that. you better, you better use it. And here I am, Vaughan told that I, that, you know, one Wednesday a month, I'm going off to this real estate club. So it was different. Yeah. But, uh, the very, very first meeting that we, that I went to, I realized that I had walked into a room full of people who were already doing what, what we wanted to do. And we simply just didn't know how to do it. Jessilyn Persson (02:34) Yep. Brian Persson (02:56) And all of a sudden I was surrounded by stories of, of, of literally everything I had experienced already and things I wasn't going to even experience for, for years to come. And I was completely supported in that room. So I, I, you're, you're an early to bed person. Uh, and I remember we went out for a beer with, uh, a lot of the guys who had gone to that club and, and, and the girls. And, uh, we were just continuing to share stories, but I didn't get home until. one o'clock in the morning more or less and I shook you awake because I was so excited about what what ⁓ I had learned and who I had met and everything and I'm like guess what guess what guess what and you just were like honey in the morning yep I'm going to bed now don't care I don't care about what I did to you Jessilyn Persson (03:47) One that I didn't care, there's a time and a place. Brian Persson (03:50) Yeah. Jessilyn Persson (03:51) And that was my time for sleep. Brian Persson (03:53) But it turned a lot of ⁓ corners for us in our real estate career. It opened up doors, it did all kinds of different things. And I think the argument would have gone on probably another three or four months if you had asked me if I wanted to go to the club. Jessilyn Persson (04:13) yeah, you would have been a hard no. You'd like, I don't know, I don't need it, I don't have time. I already told you don't have time for more part. Like I just, I knew. And when I found it, I'm like, this one sounds good. Obviously I didn't have experience with it, so I couldn't explain it. all you could do is show up and see what it was like. And then your first experience was so incredible. But it showcased things that I knew were possible, but at the time... I didn't know how to explain it to you, right? And even if I tried, let's be honest, I'm your wife. And you already felt maxed out and sometimes we just don't want our partner to tell us we can do more. Brian Persson (04:50) Yeah. And, and I mean, ultimately that turned into part of our program that we teach other couples. And that is sometimes, ⁓ you got to bring in outside advice. Exactly. Your relationship is not an island and sometimes you need other people to say the exact same thing that you're or what you believe is the exact same thing. And yeah, it's often not, but rephrase it or reframe it in a way that somebody else has seen it. And that way your partner sees it differently. Jessilyn Persson (05:17) Yeah, so it was a great experience to showcase how I put you in a different space because what I knew I couldn't articulate, someone else thankfully was able to and you got it, right? So like you said in our course where we teach other people ⁓ to use third party people to help explain your situation or support you or whatever it is. And this was a great example for us to have actually walked through it ourselves. And then from there, just lent ⁓ great ⁓ advantage for me to know that sometimes I just know things and I since then hav...

    ٢٥ من الدقائق
  8. Zorya & Patrick Belanger: Navigating the Transition to Full Time Real Estate Investors

    ٢٨ مايو

    Zorya & Patrick Belanger: Navigating the Transition to Full Time Real Estate Investors

    Episode Title 40 - Zorya & Patrick Belanger: Navigating the Transition to Full Time Real Estate Investors Episode Notes In this episode of the Life by Design podcast, hosts Jessilyn and Brian Persson interview Zorya and Patrick Belanger, a power couple who transitioned from engineering careers to successful real estate investors. They discuss their journey, the challenges they faced, and the mindset shifts that helped them grow their portfolio to 177 doors. The conversation emphasizes the importance of values, mentorship, and taking meaningful action in the pursuit of real estate success. Chapters 00:00  Introduction to Real Estate Investing Journey 03:07  Transition from Engineering to Real Estate 05:59  Challenges and Growth in Real Estate 12:07  Navigating the Entrepreneurial Shift 17:58  Values and Decision Making in Business 24:10  Advice for Aspiring Real Estate Investors Resources discussed in this episode: Zorya & Patrick’s website: https://brei.ca/WE Invest: https://www.meetup.com/we-invest-edmonton/Linked In: https://www.linkedin.com/in/zoryabelanger/ & https://www.linkedin.com/in/patrick-belanger/Instagram: @zoryabelanger Books: Who Not How  -- Contact Jessilyn and Brian Persson | Discover Life By Design:  Website: weekendwealth.caInstagram: weekend.wealthFacebook: Weekend Wealth InvestmentsLinkedin: Weekend Wealth Investments -- Transcript  Jessilyn & Brian Persson (00:02) Welcome to the life by design podcast with your host, Jessilyn and Brian Persson, where we help you build your wealth through real estate. Today. We're so excited to have a power couple on with us today. Zorya and Patrick, who are real estate investors also have two young boys, but have a background in engineering where they first met. I'm going to let them tell us a little bit more about themselves. Welcome Zorya and Patrick! Zorya & Patrick Belanger (00:34) Thanks for having us. Thanks a lot for having us. Yeah, we can get talk about ourselves quite a bit. where would you like to start? Yeah, we'll start with. Jessilyn & Brian Persson (00:40) Tell us, we know you're a real estate investor, so tell us what do you invest in and how do you help others when it comes to real estate? Zorya & Patrick Belanger (00:53) So yeah, we've been investing since 2013. We've invested in single-family homes, half-duplexes, garage suites, small multi-family, and more recently, larger multi-family that Zorya has been participating in and working on in the US. And we help others through a coaching program called Multi-Family Makeover. It's a program where we help basically investors make the transition from essentially single-family into multi-family. and all the steps that are necessary along the way. Jessilyn & Brian Persson (01:25) That's awesome. Now, we've known you for quite a few years now and you were both engineers, I think, when we first met you. And if I believe I'm correct, you've both stepped out of those careers and you're full-time into real estate. Can you share a little bit about what that journey looked like? Zorya & Patrick Belanger (01:40) Yeah, absolutely. So Patrick and I met in university, like fifth day of university. And yeah, we were friends. then we did engineering together for five years. And, you know, after university, that's when we started, we traveled together for five months around Europe and really got started in our engineering careers. And it was about three years into that that we, I guess, discovered real estate investing. I we were doing a lot of reflection about what's next. were just, well I had personally got my PEng and was looking to the future now because that was always the goal but once that goal was attained we kind of thought what do we do now? Do we just work for the rest of our lives and our careers or what else could we do? And we started looking more into investments and self-development books. You know, we started reading other things other than engineering books. And that's when we really came across Robert Kiyosaki's Rich Dad Poor Dad, specifically the Rich Retire Young book. And that's where we really learned about the concept of investing and being an employee versus being a business owner. Because we never really taught that too much. that really was the first mindset shift that really got us down this road. And initially, we were thinking of maybe we could be business owners. Maybe we could start an engineering consulting firm or something like that. But we pretty quickly realized we didn't really have the experience for that yet. And so we started looking into real estate investing, which was mentioned in that book as well. And we were thinking, I remember thinking, I wonder if anyone in Edmonton invests in real estate. Because that's how little we knew about it. I wonder if this works here. Jessilyn & Brian Persson (03:32) Yeah. Zorya & Patrick Belanger (03:36) And so yeah, with a bit of research, we found other people that invested in real estate, found a real estate investing network that we could join and get educated. And that's kind of what it took to get started, once you go from there. Yeah, so I guess I was in the, like we bought our first property, not as an investment property, but we bought that in 2010 as our first condo. And we did everything wrong with that. We didn't use a realtor. Jessilyn & Brian Persson (04:01) Yeah. Zorya & Patrick Belanger (04:02) We didn't use a mortgage broker, so we spent wasted time evenings and weekends shopping for rates. We just kind of we didn't review the condo documents really well. Like it's like we did everything wrong, but it was, you know, a low price to entry and we were able to pay down that mortgage really quickly. And so it got to the point where we actually started wanting to invest in real estate. In the fall of 2013, we were able to like after getting educated, we realized, OK, well, let's refinance this condo. We had a bunch of equity there and that allowed us to use that equity and go out and buy a couple of half duplexes. so we bought, know, so in October we started looking into investing in, or like we said, okay, we're going to invest in real estate and closed on our half duplexes by that December. And at that point it's like, okay, well we're out of our own capital, but let's make some systems and see if we can do this again. And so basically built the systems necessary on ...

    ٣١ من الدقائق
مشاهدة الكل (٤٨)

مقطع ترويجي

حول

Life by Design is a podcast that shares the experiences and tools to help couples align their wealth goals and reclaim their time, enabling them to experience freedom, abundance, and a life by design.

المعلومات

  • صناع العمل
    Jessilyn and Brian Persson
  • سنوات النشاط
    ٢٠٢٣ - ٢٠٢٥
  • الحلقات
    ٤٨
  • التقييم
    ملائم
  • حقوق النشر
    ©2024 Projectory
  • موقع البرنامج على الويب
    Life by Design