42 min
Mastering your Influencer Product Reviews with Lucy Jackson @our_divine_darlings Mastering the Mum Market
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- Marketing
Show Notes:
This month’s trending topic Product Reviews.
PART 1 – THE INFLUENCER
@our_divine_darlings came about when Lucy and her wife Amy began documenting their fertility journey, and in 5 years their content & followers have grown and diversified with engaging and highly-relatable activities of their now family of four. Lucy is selective with the brands and products she chooses to collaborate with and review, and as such has built a trusted network of relationships with brands and her audience. In this episode you will discover clever ways you can work with Influencers to ensure genuine product reviews reach a mass market.
FIND OUT
The ways in which brands can approach a content creator that can help or hinder the collab potential. (2:09 & 20:32.)
How Lucy decides what brands to work with and/or products to review. (05:45)
Why it is important to balance both paid and unpaid reviews. (08:53)
What style of content resonates when creating product reviews. (11:10)
The best process when looking to reshare an influencer’s review. (15:11)
If there is pressure to feature only positive elements of a product in paid reviews. (22:07)
Whether brands are prescriptive in what they want featured in reviews and how that resonates with particular collaborators. (24:08)
If brands should gift large quantities of product and hope for published reviews or be more selective with targeted influencer campaigns. (26:41)
If it makes a difference to include creators that have accounts with fewer followers in a review campaign. (28:49)
Why influencers should share authentic product reviews to their audience of any size. (31:28)
Advice for brands looking to collaborate with influencers on product reviews. (32:43)
Whether you should use influencer’s that have used competitor products for reviews? (34:46)
What role influencer reviews play in educating potential customers for a brand? (37:38)
The do’s and don’ts when resharing an influencer’s product review on other platforms. (40:14)
We’re always looking to feature amazing creators on our show – reach out to us at admin@mumpower.com.au to get involved!
Follow us https://www.instagram.com/mumpower_au/
Sign up to our network https://www.mumpower.com.au
Find Lucy:
@our_divine_darlings (Instagram)
Find Christie:
Christie Nicholas - Chief Growth Partner - Mumpower | LinkedIn
https://www.christienicholas.com.au/
Show Notes:
This month’s trending topic Product Reviews.
PART 1 – THE INFLUENCER
@our_divine_darlings came about when Lucy and her wife Amy began documenting their fertility journey, and in 5 years their content & followers have grown and diversified with engaging and highly-relatable activities of their now family of four. Lucy is selective with the brands and products she chooses to collaborate with and review, and as such has built a trusted network of relationships with brands and her audience. In this episode you will discover clever ways you can work with Influencers to ensure genuine product reviews reach a mass market.
FIND OUT
The ways in which brands can approach a content creator that can help or hinder the collab potential. (2:09 & 20:32.)
How Lucy decides what brands to work with and/or products to review. (05:45)
Why it is important to balance both paid and unpaid reviews. (08:53)
What style of content resonates when creating product reviews. (11:10)
The best process when looking to reshare an influencer’s review. (15:11)
If there is pressure to feature only positive elements of a product in paid reviews. (22:07)
Whether brands are prescriptive in what they want featured in reviews and how that resonates with particular collaborators. (24:08)
If brands should gift large quantities of product and hope for published reviews or be more selective with targeted influencer campaigns. (26:41)
If it makes a difference to include creators that have accounts with fewer followers in a review campaign. (28:49)
Why influencers should share authentic product reviews to their audience of any size. (31:28)
Advice for brands looking to collaborate with influencers on product reviews. (32:43)
Whether you should use influencer’s that have used competitor products for reviews? (34:46)
What role influencer reviews play in educating potential customers for a brand? (37:38)
The do’s and don’ts when resharing an influencer’s product review on other platforms. (40:14)
We’re always looking to feature amazing creators on our show – reach out to us at admin@mumpower.com.au to get involved!
Follow us https://www.instagram.com/mumpower_au/
Sign up to our network https://www.mumpower.com.au
Find Lucy:
@our_divine_darlings (Instagram)
Find Christie:
Christie Nicholas - Chief Growth Partner - Mumpower | LinkedIn
https://www.christienicholas.com.au/
42 min