Mastering your Mum-Influencer Marketing with Russell Hobbs Brand Marketer Dean Hammerton

This month’s trending topic is Mum-Influencer Marketing.

Part 1 - THE BRAND
How would you like to speak with one of the most senior marketers for a global brand, who has worked in every aspect of influencer marketing? Dean Hammerton, the Russell Hobbs Brand & Communications Manager, takes us through what works, what to avoid and what’s next with Mum-Influencer Marketing that all mum-centric brands need to know.

FIND OUT
The evolution of influencer marketing and why more retailers are moving away from more traditional marketing avenues. (02:59)

The ‘types’ of influencers that achieve the best campaign results and why reach vs engagement are not the only metrics to consider. (06:07) & (19:12)

Which unicorn Influencer produces amazing photographic content for the brand while at the same time features relatable, genuine Mum-life on her feed? (09:03)

What Mum ‘micro’ Influencers bring to the table that others may not. (10:05)

How to avoid choosing the ‘wrong’ influencer. (11:37)

Content creator freedom vs brand control – what is best practice? (14:02)

The best way to leverage content from a campaign to get the best ROI (16:20)

Great campaign results using Mum-Influencers. (20:55)

How the approach to influencer marketing in Australia different to other global territories. (23:24)

Key trends in Mum-Influencer Marketing. (24:42)

How brands can improve their relationships with Influencers (26:50)

Tell us what you think!

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Find Dean:
Dean Hammerton - Brand & Communications Manager Spectrum Brands | LinkedIn
Find Russell Hobbs:
https://au.russellhobbs.com/

Find Christie:
Christie Nicholas - Chief Growth Partner - Mumpower | LinkedIn

Shoutout to:
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