4 episodes
Masters of Comms Transformative communication techniques, straight from the pros.
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- Technology
Our vision of internal communications
Corporate communication is undergoing a major transformation: it has had to adapt to a work-from-home culture, along with the new needs of employees. Today's digital environments are forcing companies to rethink and innovate their messages, formats, and how they interact within their organisations.
Masters of Comms promotes a new vision of corporate communication that aligns with the workplace of today: more editorialized, more visual, more engaging. The focus is on the employees, listening to their specific expectations, offering new channels to express themselves, and participate in useful communication activities within the company.
Hybrid work, digital workplace, employer branding, employee engagement, social selling, employee advocacy... the new topics for communication are numerous. How can they be tackled and turned into real levers for company performance? How can we ensure that employees are also involved in the communication journey?
Masters of Comms invites experts to share their experiences and give you the keys to their success. In each episode, our guests will share issues they have faced, the obstacles they have had to overcome, and the means they have used to mobilise and obtain results.
You can find Masters of Comms at www.mastersofcomms.com, and on all major podcast platforms.
Masters of Comms is a podcast series produced by Sociabble.
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Keeping Your Top Talent when Inflation's Heating Up!
0:43 Introduction of Dani Lindley
1:22 What is Bip Group?
2:02 Defining the challenges to retaining talent
3:24 Strategy to resolve the difficulty of talent retention
7:23 Building Trust in your Comms & Engagement Ecosystem
11:03 Quantifying your strategy for impact
14:08 Key communication recommendations for professionals, in order to retain talent
17:22 Dani's Book Recommendation -
Building an Impactful Employee Advocacy strategy in a sensitive industry
00:55 – Introduction of Francie Dudrey, Senior Director of Content Marketing & Corporate Communications and Rebecca Schloesser, Corporate Communications Coordinator.
2:05 – Who is Nuspire?
3:35 – The importance of an Employee Advocacy program
6:04 – How to Engage Employees, and keep them coming back
9:16 – Using Employee Advocacy to capture new talent
13:17 – Mitigating against #fakenews
15:55 – 3 Recommendations on implementing an EA program
19:35 - Book/Film Suggestion -
Why storytelling is so important to your Corporate Comms strategy
Masters of Comms welcomes Sam Bleazard, Employer Brand Content Producer at Fortnum & Mason, where he has put a modern spin on a heritage internal comms brand. Sam is recognized with more than 25 years of experience, where he has been successfully transforming comms strategies at leading organizations. Sam shares his insights on how to implement an impactful storytelling strategy at traditional organizations and beyond. Uncover Sam’s key takeaways for introducing storytelling into an organization, which compels audiences to take an active role in internal communications.
Sam advised us to read:
You Are Not a Gadget: A Manifesto by Jaron Lanier
Ten Arguments for Deleting Your Social Media Accounts Right Now by Jaron Lanier -
Internal Comms + DE&I : How do you make them work together?
0:41 – Presentation of Advita Patel & Comms Rebel
2:44 – The importance of making DE&I strategies a principle topic in organizations
4:31 – Embedding your strategy for the longterm
6:00 – Unifying the annual communications plan
9:29 – Going back to the basics to obtain engagement
12:04 – Addressing the role of country specific initiatives
14:34 – 3 Recommendations to enrich your program
16:58 – Book recommended by Advita