46 min
22. Matt Davis - Anheuser-Busch Navigating Sports Business
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- Sports
Matt Davis - Head of U.S. Sports Marketing at Anheuser-Busch - joins the show with guest host Jeff Nelson.
Matt shares what it was like to transition into a new role during the COVID-19 pandemic. They also discuss what makes A-B one of the largest and most successful brands in the sports industry, including their commitment to data and analytics, the importance of flexibility, and their process for staying ahead of new trends.
Details:
2:05 - Jeff and Matt enjoy an A-B beverage
2:50 - Matt’s new role as Head of U.S. Sports Marketing
8:10 - Surprises from the pandemic
13:00 - Matt’s Background
23:25 - Research and data in building strategy
30:45 - Changing trends in sports marketing
36:45 - Innovations from the pandemic that are here to stay
40:20 - Rapid Fire Questions
Matt Davis - Head of U.S. Sports Marketing at Anheuser-Busch - joins the show with guest host Jeff Nelson.
Matt shares what it was like to transition into a new role during the COVID-19 pandemic. They also discuss what makes A-B one of the largest and most successful brands in the sports industry, including their commitment to data and analytics, the importance of flexibility, and their process for staying ahead of new trends.
Details:
2:05 - Jeff and Matt enjoy an A-B beverage
2:50 - Matt’s new role as Head of U.S. Sports Marketing
8:10 - Surprises from the pandemic
13:00 - Matt’s Background
23:25 - Research and data in building strategy
30:45 - Changing trends in sports marketing
36:45 - Innovations from the pandemic that are here to stay
40:20 - Rapid Fire Questions
46 min