Matt Report

Matt Report & Matt Medeiros

Matt Report uncovers the most resilient digital business builders in WordPress, no-code, and SaaS space. Entrepreneurs share their story on how they built their business using some of our favorite online tools. If you're running a business using WordPress or no-code tools, make sure to subscribe!

  1. SEP 11

    Hiring for Marketing is HARD

    Follow my WordPress newsletter https://thewpminute.com/subscribe In this conversation, Matt discusses the evolving landscape of marketing roles, particularly the distinction between specialists and generalists. He expresses concerns about job postings that require a wide range of skills, suggesting that such roles may dilute the concept of specialization. He emphasizes the importance of brand representation and the challenges brands face in hiring individuals who can authentically convey their message. Additionally, he highlights the necessity of a human touch in content creation, especially in an age dominated by AI-generated content. Takeaways Marketing roles are increasingly labeled as specialists but often require generalist skills.A true specialist should focus on a specific area rather than a broad range of tasks.Brands need to hire individuals who can authentically represent their values and culture.The role of a marketer is complex and requires critical thinking and experience.'Founder marketing' is essential for understanding the brand's mission and audience.Content creators must balance entertainment, education, and information in their work.The rise of AI content necessitates a more human approach to marketing.Trust in content is difficult to measure but crucial for brand success.Marketers should be given the freedom to express their creativity and individuality.Creating unique and original content is a significant challenge in today's market.Chapters00:00 The Rise of Marketing Specialists06:00 The Challenge of Brand Representation10:22 The Human Element in Content Creation ★ Support this podcast ★

    13 min
4.9
out of 5
133 Ratings

About

Matt Report uncovers the most resilient digital business builders in WordPress, no-code, and SaaS space. Entrepreneurs share their story on how they built their business using some of our favorite online tools. If you're running a business using WordPress or no-code tools, make sure to subscribe!

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