Clarity for your digital business. Matt Report episodes uncover the most resilient digital business builders in the digital, WordPress, SaaS, and no-code space. If you're building a sustainable online brand or business, this is the best podcast to follow.
Featuring guests like: This week in Startup's Jason Calacanis, Automattic's Matt Mullenweg, Startups for the Rest of Us Rob Walling, and Copyblogger's Brian Clark.
How to find the perfect customer in a crowded market
Even with all of the WordPress consolidation happening, there's still plenty of opportunity ahead for the industry.
There's lots of potential users, customers, and room for investment (note: we just saw the acquisition of Yoast happen by Newfold, formally EIG. If I had to guess, somewhere between a $30-50M deal.)
If you though the plugin space is crowded or even more specifically the membership & LMS veritcal, then I have a surprise for you today. Nathalie Lussier, founder of AccessAlly a LMS plugin for WordPress joins us to talk about her venture in building her business.
From selling online courses and building community to building and selling software -- this is a fantastic lesson for all of us. Her and her team are really proving that in the a crowded market, you stand apart from the crowd by knowing who your perfect customer is and building them the perfect product.
Side hustle to full time business w/ Travis Lopes
Is there ever a right time to start a business?
We could subscribe to every podcast, take every online course, thumbs up every video Troy Dean puts out on Facebook and we still wouldn't be 100% ready.
Imagine having a full-time job and peddling your small piece of software on the side. Before you know it, it's making 500 to 1,500 in monthly sales. If you dedicate more time to it, you can turn it into an almost full-time gig. But when? If you dedicate more time to it, where do you focus that precious resource?
Travis Lopes just made that leap from full-time at Rocket Genius -- the makers of Gravity Forms -- to run his software business, forgravity.com. He'll take us down (or up?) the decision tree on how he weighed the opportunity ahead of him. Also, what about building for a niche product within a niche product?!
Recapture.io: From part time business to world domination
I appreciate a good side hustle story.
Someone slogging away in the cubical but slowly building up an audience on Twitter on the weekends. I'm sure you know all about the "build in open" movement, and today's guest really shocked me with that.
See, maybe like you, I've listened to Dave Rodenbaugh on his podcast (with my boss Craig) Rogue Startups, for years now. But what really got me in today's story, is that he was never really even "part-time" into his business Recapture.io.
In fact, the way he put it, he was only devoting 10% of his energy into the business while being contracted at a corporate gig he recently had the chance to exit from.
There's lots of fun stuff in today's episode covering everything from managing a day job to which marketing skills you need as a developer to kickstart your business. I hope you really enjoy it.
Eight years and 100,000 active installs later
Probably just like you, the exploration for the secret ingredient to running a successful business is a tricky one.
Speaking for myself, I can tell you that I'm constantly trying to learn and dissect what some of the most successful brands are in my space.
How did she do it?What does the website look like?Productized service or digital product?Smash that like button on a secret formula to generating $5m in Facebook ad sales
All of this with our blinders on. Sometimes, the real secret, is just staying in the game. Jason joined us eight years ago, right when he and his wife Kim were making the transition to full-time product sales, leaving custom client work behind.
Now, Paid Memberships Pro has over 100,000 active installs according the WordPress.org directory and his business is getting a lot more focused on…doing what works.
Has he considered convergent PMP into a hosted solution? What about outside acquisition? You'll have to listen to the episode to find out!
Founder marketing: Hiring a media creator
The important role of an in-house media creator (or content creator) to a brand, especially in the software space, has been a topic weighing on my mind for a while.
In today's episode, I break down a few clips from a recent episode of Bootstrapped Web, where hosts Brian & Joran discuss their challenge of filling this role.
I refer to this as Founder Marketing.
When a young company is hiring for this role, it's a responsibility that can't be left to the fundamental content creation tasks. A capable candidate must be able to channel their inner founder in order to create content that resonates across: sales, marketing, product, and support.
Someone that not only knows how to create a piece of content, but that also is as passionate for the business as they are the audience.
I'd love to hear your thoughts in the comments or engage with the following Twitter thread.
Mindful School Marketing: Finding a great podcast co-host
Forming a successful partnership in business might be the most powerful, yet, most challenging things to do right.
This goes beyond simply linking to each others business or handing over the occasional customer referral. I'm talking about two (or more) partners both handling responsibilities and working towards a shared goal for the overall mission.
Tara Claeys, founder of Design TLC, has a certain knack for this stuff. She co-hosted the WordPress podcast Hallway Tracks along side Liam Dempsey and is now laying down the roots with a new partner in podcasting, Aubrey Bursch.
So I think it goes a little something like this: Aubrey invests her knowledge and experience with Easy School Marketing into the podcast content, while Tara flexes her strengths in design, compassion and years of podcast experience.
Together they host Mindful School Marketing, The Go-To Podcast for Independent School Professionals.
Talks like one of us
Matt talks about Wordpress, podcasting, small business, and so much more. Listening to this podcast is like listening to one of your knowledgeable buddies talk about the things you think are important or that he thinks you should be thinking about. I always make a few notes in things I need to do further research on. Matt gives me good ideas and insights!
Not just about WordPress
Matt's knowledge of business and WordPress combine to be an excellent podcast.
Matt's show is amazeballs
Matt is an amazing interviewer with years of experience in the WordPress ecosystem. He is a must listen.