Matt Williams - Advertising | EP #002

Humanity has to invent things, humanity has to be inspired by something, AI cannot replace humans. Creative aspect of marketing will become more and more informed by data and more and more enable by technology but it will always be founded by someone with a pulse - having an amazing idea.

Insight into marketing with GEICO - revolutionized insurance advertising. Richard Branson is the textbook definition of Maverick. We can now create experience with technology and virtual reality.

Fortune 500 companies have to unlearn the things in the marketing realm to stay or grow from where they are.

Theme of experimentation and beginners mindset is the most important for the upcoming marketing leaders. {Try it - learn - repeat} constant experimentation and loving that discomfort is the identity of a new marketer. When you have 65-75% belief in something, that is how you learn.