Matthew Cohen from Nine Toe Five Joins Dawn!

This episode is sponsored by Bookkeep. Learn more at https://www.bookkeep.com/

Matthew Cohen, Founder of Nine Toe Five, joins Dawn! In this episode, Matthew shares his difficult beginnings as an entrepreneur, how he built his sock business to inspire others, and how he plans to use this success to build a platform that motivates his community.

Listen now to learn how Matthew plans to grow his business, and what advice he would give to prospective entrepreneurs!

Matthew's Beginnings

Matthew starts his conversation with Dawn by sharing how he got his start in business. Matt says that he began in college as an engineering major, but quickly learned it wasn’t for him. He graduated in 2017 with a business degree, and knew he wanted to start his own business, but wasn’t quite sure how to start. Having started a few businesses prior, Matt knew the basics of what he needed to get started but wanted to create something that would inspire people and help them achieve things they thought were impossible.

How Matthew Got His Start

Matthew talks about a few of his other businesses and how he worked in software engineering and real estate before he started Nine Toe Five. He says he began to read books that helped influence his career path and started to make a change in his life after reading the Four Hour Work Week by Tim Ferris. He was fascinated by the idea of being able to work from anywhere, and he said he did not want to follow the traditional 40-hour workweek.

What’s in Store for Nine Toe Five

Matthew says that all of the designs for the socks are drawn by his friend from junior high school. Matthew says that they plan on scaling the retail side of their business, but also shares that he wants to take his business in a different direction. He would like also to become a motivational speaker to help people achieve their dreams. He also would like to develop a community where people can connect and receive help from one another.

Matthew also shared that he would like to expand his business to offer custom jackets, t-shirts, and more additional apparel.

How Matthew Finds His Motivation

Matthew shares that he has an amazing group of friends and family who encourage and support him. He says he does not find motivation in one person, but rather in everyone around him. He also highlights how his wife, Sara, is a huge supporter of his business and has helped him achieve great success.

Matthew also adds that new business owners should seek out a mentor. This can be a tremendous help to your business and can save you from making small mistakes that could cost you time and money in the long run.

Check out Nine Toe Five Socks!

https://ninetoefive.com/

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