Maximizing Ecommerce Kevin Sanderson

As we head into a new year, it can be a great time to reflect on the past year and make plans for the new year.
When analyzing your year, it is important to take a deep dive into what worked and what didn’t, especially with your numbers.
After all, we are running a business to make money and to help discuss some important things to think about with having a more profitable business, I am excited to welcome back Tyler Jefcoat from Seller Accountant.
 
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Managing PPC campaigns on Amazon is one of the most effective methods to drive sales.  If done well, it can be extremely profitable, but if not done well, it can also be an absolute drain on your profits.
The other challenge is that as you grow, it can become incredibly time-consuming, but the good news is that there are many options to help you run your ad campaigns more effectively (and free up your time to focus on other important activities).
In this episode, Michael Erickson Facchin from AdBadger comes on to discuss different ways that sellers can better manage their ads.
 
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Do you have the right price for your product?  It can have a huge effect on your profitability and how many units you sell.  Sounds easy enough to pick your price and make sure that you have the margins leftover (and the market will support people buying at that price).
The reality is that there is a lot that can go into successful pricing strategies, and I am excited to welcome Ali Babul from Trellis to discuss.
 
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One of the most overlooked ways to grow your sales in any business is to sell more of your existing products.  The holy grail is often to get customers to sign up for a subscription with consistent, recurring revenue.
If you are wondering how, I am excited to bring on John Roman who has a successful subscription box business, and he will share what he has learned in building a community of raving fan customers.
 
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In this episode, I am excited to welcome back Lovella “Lovely” Padgett to the podcast along with her husband, Shawn.  Over the years, I have had the pleasure of getting to know them and watching them grow in their journey selling products online.
They developed an amazing 7-figure brand with a strong international presence, and in the past year, they have decided to diversify their revenue by reselling products they purchase wholesale.
If you are looking at adding more revenue streams to your business, you won’t want to miss this episode with two very successful entrepreneurs.
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I have had the opportunity to watch Aparna Dubey scale her business over the last year and a half.  She has really doubled down on what is working in her business, and in this episode, she shares tips that she has learned along this journey.
 
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