39 episodes

Are you building an ecommerce business? Each Thursday, Kevin Sanderson shares what he has learned going from a full-time corporate job to being an independent, full-time ecommerce entrepreneur. Follow along as Kevin shares what he has learned selling on Amazon in eight different countries and brings on subject matter experts to help you build an ecommerce business that you can be proud of.

Maximizing Ecommerce Kevin Sanderson

    • Business

Are you building an ecommerce business? Each Thursday, Kevin Sanderson shares what he has learned going from a full-time corporate job to being an independent, full-time ecommerce entrepreneur. Follow along as Kevin shares what he has learned selling on Amazon in eight different countries and brings on subject matter experts to help you build an ecommerce business that you can be proud of.

    Lessons from First Year as a Full-Time Entrepreneur (good, bad, and ugly), Ep #38

    Lessons from First Year as a Full-Time Entrepreneur (good, bad, and ugly), Ep #38

    It is hard to believe, but it has now been a little more than a year since I left my job.
    My side hustle has become my full-time gig, and it is awesome!
    Ever since leaving my job to become a full-time entrepreneur, people have been asking what it is like.
    In this episode, I put together some thoughts about my first year as a full-time entrepreneur, and I give you the good, the bad, and the ugly.
    People & Resources Mentioned 12 Quotes on Entrepreneur Burnout And Depression, From Those Who’ve Walked The Pah (Blog Post on Medium) E-Myth Revisited YouTube Video on Healthcare Options for Entrepreneurs Liberty Healthshare Brand Accelerator Live  
    Connect With Kevin Sanderson https://www.instagram.com/maximizingecommerce/ https://www.youtube.com/maximizingecommerce https://www.facebook.com/maximizingecommerce https://twitter.com/maxecom  
    Check Out Our Exclusive Training Get on the priority list for exclusive training on how you can build your own international selling empire on Amazon.  Simply sign up at:
    http://expandinternationally.com/  
    Subscribe to Maximizing Ecommerce on
    Apple Podcasts, Google Podcasts, Spotify, Stitcher, PlayerFM

    • 30 min
    8 Figure Agency Owner Shares Key Foundational Elements to Success on Amazon with Jeff Lieber, Ep #37

    8 Figure Agency Owner Shares Key Foundational Elements to Success on Amazon with Jeff Lieber, Ep #37

    What works when selling on Amazon?  That is the magical question.
    Everyone wants to know what the latest hack or trick is to build their business.
    Strategies and tactics are great, and Amazon is an ever changing marketplace.  That makes it critical to stay on top of what the latest and greatest ways are to build your business.
    With that said, tactics, hacks, or whatever you want to call the latest shing object strategy are more likely the decorations in the house.
    What is most important is the foundation.  Without a solid foundation, the rest of the house could topple over at any minute.
    In this episode, Jeff Lieber from Turnkey Product Management and host of the Playbook for Amazon podcast comes on to share some of what he has learned of how to setup your business for long term success on Amazon.
    Jeff’s clients combine for over 8 figures in sales.  That means he gets to see a lot of what works (and what doesn’t).
    We talk about some important pieces like listing copy, product images, and video, and then we get into some of the latest tactics and new features on Amazon that are working today.
    People & Resources Mentioned Turnkey Product Management Connect With Jeff Lieber Facebook Twitter LinkedIn Connect With Kevin Sanderson https://www.instagram.com/maximizingecommerce/ https://www.youtube.com/maximizingecommerce https://www.facebook.com/maximizingecommerce https://twitter.com/maxecom  
    Check Out Our Exclusive Training Get on the priority list for exclusive training on how you can build your own international selling empire on Amazon.  Simply sign up at:
    http://expandinternationally.com/  
    Subscribe to Maximizing Ecommerce on
    Apple Podcasts, Google Podcasts, Spotify, Stitcher, PlayerFM
     

    • 37 min
    British Perspective on Dominating on Amazon in the US and UK with Michael Veazey, Ep #36

    British Perspective on Dominating on Amazon in the US and UK with Michael Veazey, Ep #36

    Selling on Amazon in the US (and the UK) is a great opportunity, and in this episode of the Maximizing Ecommerce, I am excited to have Michael Veazey.
    Since Michael lives just outside of London, he has a unique perspective on selling on Amazon (from outside the US) and how things work within the UK.
    Michael started as a music coach and branched into selling on Amazon, built his own brand, and now runs a mastermind for successful Amazon sellers, and we talk about what works to be successful on Amazon these days.
    “Imperfect action beats perfect inaction everytime”
    Oftentimes we overcomplicate things, and in his perspective, VAT is simpler to understand than the complexity of US sales tax.  I can certainly see where he is coming from.
    We talked about how starting in international marketplaces does not have to be a huge risk.  You can start with small portions of the orders you are already placing as a test.
    His take is that adding another Amazon marketplace is considerably less work than sourcing new products (and less risk)
    One of the differences he notices between the US and the UK is that the UK less competitive and he explains why he believes you can go after broader markets than in the US.
    A benefit of selling on international marketplaces is that by adding diverse revenue streams, you can make the numbers work out so that your product is a success because it will help you sell through your inventory faster than just remaining in the US.
    Hire people to fill in the gaps where you are not sure what to do and shorten the learning curve.
    Michael has found that a common trait of successful sellers is that they tend to take calculated risks (not gamble and waiting on the sidelines).
    His biggest takeaway is to go after markets (or sub/niche markets) that you can dominate.  The key to success is never enter a fight you can’t win.
     
    People & Resources Mentioned John Cant  Star Principle by Richard Koch  Scaling Up by Verne Harnish  Jim Collins - Fire Bullets, Then Cannonballs   
    Connect With Michael Veazey Amazing FBA  Michael on LinkedIn Michael on Twitter  
     
    Connect With Kevin Sanderson https://www.instagram.com/maximizingecommerce/ https://www.youtube.com/maximizingecommerce https://www.facebook.com/maximizingecommerce https://twitter.com/maxecom  
    Check Out Our Exclusive Training Get on the priority list for exclusive training on how you can build your own international selling empire on Amazon.  Simply sign up at either:
    http://expandinternationally.com/  
    Subscribe to Maximizing Ecommerce on
    Apple Podcasts, Google Podcasts, Spotify, Stitcher, PlayerFM

    • 56 min
    Building an International Ecommerce Empire on Amazon, Ep #35

    Building an International Ecommerce Empire on Amazon, Ep #35

    Selling on Amazon’s international marketplaces is one of the simplest (yet overlooked) ways to grow your business if you are already selling on Amazon.
    In simple terms, there are three ways to grow your business:
    Selling more to the same customers Reaching new customers Selling new products All of these ways of generating sales should be part of your overall growth strategy.  In my experience, one of the simplest ways to grow your sales is to offer your existing products to customers on Amazon’s international marketplaces.
    This international strategy gives you access to new customers (and new sales) that you would not get if you did not sell in those international marketplaces.
    What holds people back from doing this is not understanding the process of how to get started and fear of foreign currency (and foreign governments).
    In this episode, I walk through the steps to help make the process of launching in another country more simple.  Plus my goal is put to rest some of the doubts of selling internationally.
    At the end of the day, offering your products in another country is good for not just you but also the people who have now access to buy your product and Amazon because you are helping make their catalog bigger.
    Just remember this…. If you do the things others will not do, you will get the results others can’t have.
    Definitely listen to this episode to learn more about how to sell internationally, and if you would like to continue the learning, get access to our exclusive training.
    Check Out Our Exclusive Training Get on the priority list for exclusive training on how you can build your own international selling empire on Amazon.  Simply sign up at either:
    http://expandinternationally.com/ http://maximizingecommerce.com/Expand  
    Connect With Kevin Sanderson https://www.instagram.com/maximizingecommerce/ https://www.youtube.com/maximizingecommerce https://www.facebook.com/maximizingecommerce https://twitter.com/maxecom  
    Subscribe to Maximizing Ecommerce on
    Apple Podcasts, Google Podcasts, Spotify, Stitcher, PlayerFM

    • 34 min
    Building a 7 Figure Business Using Effective SOP's with Trent Dyrsmid, Ep #34

    Building a 7 Figure Business Using Effective SOP's with Trent Dyrsmid, Ep #34

    In this episode, we talk about how Trent Dyrsmid built a 7 figure wholesale business using effective Standard Operating Procedures (SOP’s).  While building this business, he delegated himself out of the operation within six months when the business was in growth mode. 
    Trent attributes much of his success on his focus on working “on” the business instead of “in” the business.
    Part of his success, he setup processes for the business to run on autopilot by documenting what he was doing along so that he could delegate that task and wouldn’t have to do it again.
    Trent’s equation for Effective Processes:
    2D Equation = Documentation and Delegate
    The key to success with writing good SOP’s for your business - have steps that include the what to do and how to do it.
    Keep steps short.  Better to have a lot of short steps than have a LONG step with lots of instructions (which could be better broken down into more steps).
    These are just a few of the tipa we discussed in the interview.  Hit me up on social to let me know what takeaways you got from this interview...
    Resources & People Mentioned Dan Meadors Kevin on Trent’s Podcast Connect with Trent Dyrsmid Bright Ideas Podcast Flowster.app International Selling SOP on Flowster Trent on LinkedIn Connect With Kevin Sanderson www.instagram.com/maximizingecommerce www.YouTube.com/maximizingecommerce www.Facebook.com/maximizingecommerce www.Twitter.com/maxecom  
    Subscribe to Maximizing Ecommerce on
    Apple Podcasts, Google Podcasts, Spotify, Stitcher, PlayerFM

    • 42 min
    Creating a 6 Figure+ Wholesale Business on Amazon with Dillon Carter, Ep #33

    Creating a 6 Figure+ Wholesale Business on Amazon with Dillon Carter, Ep #33

    Many sellers, including myself, are so focused on growing a brand that we lose sight of the potential for selling other people’s products.
    To help us explore the opportunity selling with the wholesale model, I am excited to have on Dillon Carter.
    The upside of selling wholesale is that it is fairly simple and the barriers to entry are low.  The bad news is that it is easy for others to get started as well, and unfortunately, many suppliers don’t want to work with Amazon sellers.
    Dillon comes on to share share tips for getting approved for wholesale accounts.  He is a self professed automation geek, but his advice to go old school and pick up the phone and call.  Doing what doesn’t scale can be what gets you to learn what works.
    In addition to share a lot of great information on the wholesale model, Dillon shares his tips on mindset.  One of his biggest cautions is in chasing after “enough information” when the missing ingredient is experience (not information).
    We also discuss strategies for getting the Buy Box (might even help get more impressions to your private label listings as well).  
    Resources & People Mentioned Selling Family      Wholesale Inspector Scan Unlimited      Aura Vendrive Connect with Dillon Carter Wholesale Made Easy Podcast Dillon’s Blog Connect With Kevin Sanderson www.Instagram.com/maximizingecommerce www.YouTube.com/maximizingecommerce www.Facebook.com/maximizingecommerce www.Twitter.com/maxecom  
    Subscribe to Maximizing Ecommerce on
    Apple Podcasts, Google Podcasts, Spotify, Stitcher, PlayerFM
     

    • 1 hr 7 min

Customer Reviews

iamrobh ,

eCommerce help without the “guru” complex

Kevin is an experienced and relatable ecommerce seller and his podcast provides valuable content for people getting started and for those already passing the 6-figure mark. Highly recommend!
- Rob H.

Jeff_118_ ,

One of my favorite podcasts for Amazon/ecommerce

Kevin is awesome. Maximizing Ecommerce is one of my favorite podcasts for Amazon/ecommerce. I've learned a lot that I can apply to my business and highly recommend it.

djy572 ,

Kevin is a star in the Ecom space

Great guests and knowledge bombs

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