Maxine Clark: Journey from Build-A-Bear Founder to Changemaker

In this powerful episode of Circuit of Success, host Brett Gilliland welcomes Maxine Clark, the remarkable founder of Build-A-Bear Workshop and a true pioneer in the retail industry. Maxine shares her journey from a young girl inspired by her family’s resilience and her teachers’ guidance, to becoming one of the most influential leaders in retail. Since launching Build-A-Bear Workshop in 1997, Maxine transformed a simple idea into a globally loved brand, with nearly 500 stores and over 250 million customized furry friends created. As she recounts the challenges and triumphs of taking the company public on the NYSE and growing it into a household name, Maxine offers listeners rare insights into the visionary mindset that fuels her success.

Beyond her accomplishments with Build-A-Bear, Maxine reveals the next chapters of her life dedicated to giving back. From creating Blueprint4.com, a mobile app designed to help families access educational resources, to developing the Delmar DivINe™, a vibrant multi-use space revitalizing St. Louis neighborhoods, Maxine continues to drive meaningful change. As a mentor, investor, and Managing Partner at Prosper Women’s Capital, she supports women and minority entrepreneurs, embodying her belief in the transformative power of education and opportunity.

Maxine’s influence extends well beyond her career, earning her accolades like induction into the Junior Achievement National Business Hall of Fame and recognition as one of retail’s “25 Most Influential People.” Currently serving on boards such as Arch Grants, Nine PBS, and Washington University, Maxine champions initiatives that promote equity and community. In this inspiring episode, Maxine shares the lessons, values, and bold vision that have defined her path, offering a masterclass on leadership, impact, and building a legacy with heart.

Watch the Full Episode Here!