McDonald’s Chicken Big Mac, Subway’s new unit goal, and who’s winning the value wars

On this week’s Extra Serving, NRN editor in chief Sam Oches and executive editor Alicia Kelso discuss McDonald’s announcement that it would offer the Chicken Big Mac for a limited time. Will it resonate with younger guests and find a place on the permanent menu? They also dig into Subway’s goal to open 10,000 locations internationally and whether a company that has closed thousands of locations in just a few years domestically can successfully reverse its fortunes and build momentum overseas. And managing editor Leigh Anne Zinsmeister joins for this week’s extra serving to discuss value meals, how fast-casual and casual chains may be winning the value wars, and whether slashing prices can successfully kick-start traffic and revenue growth.