Beyond The Shelf

David Feinleib
  • 5.0 (9)
  • MARKETING
  • UPDATED WEEKLY
Beyond The Shelf

This show is an open exploration of the people and process behind E-Commerce. Through conversations with innovators in the space, we learn the stories of these leaders and their strategies for E-Commerce success. You can join our mailing list and access more content at itsrapid.ai.David's past guests have included: Bryan Gildenberg from the CPG Guys, Todd Hassenfelt from Colgate-Palmolive, Anne Zybowski from Circana, Randy Mercer from 1WorldSync, Jared Taitel from PepsiCo, David Novak from Salsify, Harvey Ma from Albertsons Media Collective, Carter Jensen from General Mills, Pam Perino from Ghirardelli Chocolate, and many more.

  1. 4 DAYS AGO

    How Self-Service Platforms Can Enhance Customer Interactions with Dawn Foods Global's Gireesh Sahukar

    Dave speaks with Gireesh Sahukar, Vice President - Digital at Dawn Foods Global, a global leader in manufacturing and distributing finished baked goods and ingredients. Gireesh is a founding member of Dawn’s Digital Innovation Hub, transforming the business’s digital strategy and capabilities. Gireesh shares what it’s like to wear many hats in a startup environment (5:32), an overview of Dawn Foods (9:14), the company processes that used to be manual but are now self-service (15:2...

    39 min

  2. NOV 12

    Scaling Creative Quickly and Efficiently with The Wine Group's Andrew Groom & Jack Slattery

    Beyond the Shelf proudly introduces the first episode in our “Client Spotlight” series. In these episodes, we’ll speak with prominent ItsRapid clients about our partnerships - what are their needs, how can ItsRapid fill in the gaps, and what are their specific use cases? These conversations will peel back the curtain for our listeners, and give you more detail into what a partnership with ItsRapid could mean for your business.This week, Dave speaks with The Wine Group’s Andrew Gro...

    41 min

  3. NOV 5

    Media Planning 101 with Skai’s Claudia Virgilio

    Dave kicks off November with Claudia Virgilio, Global Vice President of Strategic Partnerships & Growth at Skai (formerly Kenshoo), a leading omnichannel platform for marketing intelligence and activation. Claudia has been at Skai for over 15 years, initially heading up sales efforts to partner with clients including Expedia, Hilton, Walmart, Shutterfly, HP and more. She also led the agency team globally, and was instrumental in developing Skai’s agency solutions and partnersh...

    26 min

  4. OCT 29

    Building a Business as a Couple with Thread Wallets’ McKenzie Bauer

    Dave’s guest on today’s show is McKenzie Bauer, Co-Founder of Thread Wallets, an e-commerce company redefining everyday carry items. McKenzie and her team are on a mission to create products that not only look great, but also support their customer’s active lifestyles. Join them as they dive into her journey in building a brand from scratch. You’ll learn the origins of Thread Wallets (1:27), their early experiences with influencer marketing (6:49), what it’s like to build a busine...

    32 min

  5. OCT 22

    Retail Media 101 with Publicis Commerce’s Margaux Logan

    We take a trip to the agency side of things this week, as Dave interviews Margaux Logan, SVP, Head of Omnichannel and Emerging Marketplaces at Publicis Commerce. Publicis Commerce is a “center of excellence” responsible for developing the commerce practices of client teams across the Publicis Groupe umbrella. Prior to joining Publicis, Margaux held senior brand management and marketing positions at Unilever and Amazon. Margaux shares how her Theater degree helped to position her fo...

    31 min

  6. OCT 15

    Finding a Single Source of Truth for Your Data with Matt Gehring

    It’s a DTC-themed week on the show, as Dave speaks with Matt Gehring. Matt has held leading marketing positions at several DTC brands that have become household names, including Dutch, Hims, Rothy's and Everlane.Matt provides an overview of his career DTC experiences (2:10), shares some analytics rules of the road (7:19), highlights the importance of channel diversification (16:22), provides 3 key content creation tips (22:22), and shares the people who have influenced his professional ...

    34 min

  7. OCT 8

    Prioritizing "Good" Over "Great" Content with T. Marzetti Company's Michael Reda

    This week's guest is Michael Reda, VP of Omni-Channel Marketing & Insights at T. Marzetti Company. Michael has transformed the company's digital and eCommerce strategy since joining in 2021. His previous brand management experience includes Conagra and Kraft Heinz.Michael shares the things he can take risks on with smaller brands that aren't possible with larger ones (5:58), how analytics and creative are intertwined (12:27), the transformation of T. Marzetti's digital presence since 2021...

    34 min

  8. OCT 1

    Retail Media Joint Business Planning with The Digital Shelf Institute's Lauren Livak Gilbert & Microsoft's Nate Pinkston

    Dave welcomes two luminaries on this week's episode: returning guest Lauren Livak Gilbert, Executive Director at The Digital Shelf Institute, and Nate Pinkston, Head of Growth, Retail Media at Microsoft. The two recently authored a DSI & Microsoft advertising report, "Joint Business Planning (JPB) Between Retailers and Brands: Effective Optimization Strategies for Collaborative Growth."They discuss why retail media is still "a reasonably immature medium and space" (5:56), how the te...

    39 min
See All (52)

5
out of 5
9 Ratings

About

This show is an open exploration of the people and process behind E-Commerce. Through conversations with innovators in the space, we learn the stories of these leaders and their strategies for E-Commerce success. You can join our mailing list and access more content at itsrapid.ai.David's past guests have included: Bryan Gildenberg from the CPG Guys, Todd Hassenfelt from Colgate-Palmolive, Anne Zybowski from Circana, Randy Mercer from 1WorldSync, Jared Taitel from PepsiCo, David Novak from Salsify, Harvey Ma from Albertsons Media Collective, Carter Jensen from General Mills, Pam Perino from Ghirardelli Chocolate, and many more.

Information

  • Creator
    David Feinleib
  • Years Active
    2023 - 2024
  • Episodes
    52
  • Rating
    Explicit
  • Copyright
    © 2024 Beyond The Shelf
  • Show Website
    Beyond The Shelf

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