MEFCast: The Global Telecom Agenda

Mobile Ecosystem Forum
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  1. MEFCast: Unlocking RBM in Canada: From Market Adoption to Overcoming Barriers

    15小时前

    MEFCast: Unlocking RBM in Canada: From Market Adoption to Overcoming Barriers

    In this episode from MEF Leadership Forum Canada 2025, you will hear from Stuart Jones (Proofpoint), Diksha Goyal (TELUS), Caitlin O’Neill (CTA), Lawrence Byrd (Vonage), Christen Emery (Sinch) as they discuss about Rich Business Messaging (RBM) represents the next wave of business communications, but adoption in Canada has been slower than expected. What’s holding businesses back, and how can we accelerate progress? This session will explore the technical, regulatory, and market barriers to RBM adoption, as well as highlight successful use cases. Discover strategies to engage brands, streamline onboarding, and drive consumer adoption in Canada’s RBM ecosystem.

    30 分钟
  2. MEFCast: The Power of Industry Collaboration: Strengthening Canada’s A2P Messaging Market

    8月28日

    MEFCast: The Power of Industry Collaboration: Strengthening Canada’s A2P Messaging Market

    In this episode from MEF Leadership Forum Canada 2025, you will hear from Paul Ruppert (MEF), Caitlin O’Neill (Canada Telecommunications Association), Jonathan Vimont (Sinch), Alison Billings (Twilio), and John Bruner (Aegis Mobile), where they will discuss how telecom providers, aggregators, enterprises, and regulators are working together to drive innovation, combat fraud, and grow the market. Learn how partnerships are shaping best practices, fostering ecosystem trust, and unlocking new opportunities for businesses to connect with consumers. Gain insights from industry leaders on what’s working—and what’s next—for Canada’s A2P future.

    30 分钟
  3. MEFCast: From RCS Pioneer to AI Sovereign: The Telecom Transformation Journey by TELUS

    8月21日

    MEFCast: From RCS Pioneer to AI Sovereign: The Telecom Transformation Journey by TELUS

    In this episode from MEF Leadership Forum Canada 2025, you will hear from Dario Betti (MEF), Anne Locke (TELUS), Ryan Tollofson (TELUS), and Hemant Agrawal (TELUS) as they explore how Canada’s telecom transformation is being redefined by TELUS—from RCS messaging adoption to sovereign AI factories powering the next wave of digital services. MEF CEO Dario Betti speaks with TELUS leaders about leveraging wholesale strategy, data governance, and AI investments to shape the future of global telecommunications. Discover how TELUS is advancing trusted communications, intelligent automation, and resilient digital ecosystems—setting a benchmark not only for Canada but for telcos worldwide.

    30 分钟
  4. MEFCast: HEADLINER KEYNOTE: Smart Defence: Navigating Telecoms, Trade, Tariffs and Securing Canada’s Digital Future

    8月14日

    MEFCast: HEADLINER KEYNOTE: Smart Defence: Navigating Telecoms, Trade, Tariffs and Securing Canada’s Digital Future

    In this episode from MEF Leadership Forum Canada 2025, you will hear from Lawrence Zhang Head of Policy – Centre for Canadian Innovation and Competitiveness, Information Technology and Innovation Foundation as he discusses how, in a world where trade policy is increasingly weaponized, telecoms stand at the intersection of infrastructure, innovation, and sovereignty. He explores how Canada can respond strategically to U.S. tariff actions. Rather than serving as passive collateral in trade wars, Canadian telecoms can position themselves as essential strategic assets by leveraging policy, cross-border partnerships, and innovative leadership to strengthen national competitiveness and build resilience in a fragmented global economy.

    19 分钟
  5. MEFCast: The Billion-Dollar SMS Dilemma: Turning Regulatory Costs into Telecom’s Next Big Opportunity

    8月7日

    MEFCast: The Billion-Dollar SMS Dilemma: Turning Regulatory Costs into Telecom’s Next Big Opportunity

    In this episode from MEF Future of Mobile, you will hear from Martin Langelo Lien (Volt) and Dario Betti (MEF) as they'll explore how identifying and solving your customers’ biggest SMS pain points can become a strategic advantage. Join them to discover the data-driven insights, market-tested best practices, and innovative strategies that will enable you to handle compliance complexity on behalf of your customers.

    28 分钟
  6. MEFCast: United Against Fraud: A Collaborative Approach for Industry and Regulators

    7月31日

    MEFCast: United Against Fraud: A Collaborative Approach for Industry and Regulators

    In this episode from MEF Future of Mobile, you will hear from Nick Rossman (MEF), Abdullah Qamar (Oman), Sharon Brennan (Comreg), Katia Gonzalez (Proximus Global), and Katja Kmet Vrčko (AKOS) as they explore how national authorities are tackling cross-border mobile fraud. With increasing regulatory scrutiny and inconsistent sender ID rules, the panel highlights the urgent need for stronger industry collaboration and a unified approach to securing the mobile ecosystem.

    29 分钟
  7. MEFCast: Aggregators' Perspective on Messaging Evolution in the Nordics & Beyond

    7月24日

    MEFCast: Aggregators' Perspective on Messaging Evolution in the Nordics & Beyond

    In this episode from MEF Leadership Forum Nordics 2025, you will hear from Gavin Patterson (MEF), Hassan Jalal (Vonage), Ave Tuur (Messente), Igor Skutsenya (Lanck Telecom) as they discuss how, as RCS adoption grows, aggregators, APIs, and CPaaS providers are key to connecting brands, platforms, and mobile operators. This session features top tech leaders discussing how messaging is evolving across the Nordic region and what it means for the future of communication.

    28 分钟
  8. MEFCast: RCS – A Crystal Ball into Business Messaging’s Future

    7月17日

    MEFCast: RCS – A Crystal Ball into Business Messaging’s Future

    In this episode from MEF Leadership Forum India 2025, you will hear from Matt (MEF), Pallavi Kudtarkar (GTS), Spandana Dhaduti (Google), Nikhil Shoorji (Infobip), Sameer Seth (Peacom Indo Hub), Barinderpal Singh Mumick (Dotgo).They will discuss about the next chapter in Business Messaging: the rise of RCS as a powerful alternative to SMS and email, unlocking the potential of interactive and branded messaging, integrating RCS into existing communication strategies, overcoming challenges in RCS adoption and implementation, and RCS as a driver of personalized, real-time customer experiences.

    33 分钟
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