Mental health awareness week, and accessibility in marketing
This month's podcast is one of firsts; it's the first time Brew Digital's copywriter has hosted a section, and the first time we've had an external guest join us for a chat! It promises to be compelling listening, if we do say so ourselves…
For over two decades, personal care brand Dove has advocated for real beauty in its adverts. Their most recent campaign, 'The Code', reaffirms Dove's commitment to never using AI to create or distort women's appearances. Our marketers discuss whether this is performative, the responsibility companies have to consider mental health when designing campaigns, and conclude with practical advice on how to protect your own mental health and that of your team.
In the second half of the show, we're thrilled to welcome our first external guest speaker! Alice from The Adaptavist Group joins us to discuss accessibility in marketing. This in-depth conversation explores some of the most common disabilities and how your current marketing might be excluding people. Alice also provides a wealth of information and resources to help you make your marketing as inclusive as possible.
Further reading
- How to make your marketing more accessible
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Information
- Show
- FrequencyUpdated Monthly
- PublishedMay 15, 2024 at 12:00 PM UTC
- Length34 min
- Season1
- Episode13
- RatingClean