The Xcast: Amp Up Engagement

InVision Communications
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The Xcast: Amp Up Engagement

Welcome to The Xcast, where we dive into the future of audience engagement. You’ll hear from experts and Fortune 500 brand leaders in communications, strategy, creative, digital and events on what moves customers —and how brands can best position themselves for maximum audience engagement. To dive deeper into any of these topics, please reach out to info@iv.com

  1. 15/10/2024

    Unlocking Potential: How Training and Mentorship Drive Professional Growth

    In this episode of the Xcast, Ciara Nowak, the Training and Development Manager at InVision, takes us through the significance of employee growth via training and development. Ciara covers trending topics in the training space and shares best practices for fostering a learning culture within organizations. Later, she is joined by Elisha Kessman, Vice President of Experience Delivery, who leads InVision's mentorship program. Elisha highlights the vital role mentorship plays in personal and pro...

    22 min

  2. 10/09/2024

    Unleashing Creativity with AI: Experiential Marketing and Dreamforce 2024

    In this episode of The Xcast, hosts Evan Strange and Michelle Bartosiewicz dive into the intersection of artificial intelligence (AI) and experiential marketing. Joined by special guest Katie Snider, VP Executive Creative Director at Salesforce, the trio explores how AI is transforming creativity and marketing, from unlocking new efficiencies to enhancing the attendee experience at events like Dreamforce. They discuss how AI is augmenting, rather than replacing, human creativity, and share pr...

    37 min

  3. 13/08/2024

    Behind the Creative: Storyselling with Christy Stratton

    Having an epic story to tell is one thing. Making others believe in it -- and pay for it -- is another. Christy Stratton, LA-based writer and producer, joins Doug and Val on another episode of their series: Behind the Creative. They discuss: Key ingredients to crafting a good storyReality: Storytelling meets StorysellingCreative is hard; where do you find the passionChristy Stratton is an LA-based writer/producer with credits that include “Modern Family,” “King of the Hill” and “Awkwar...

    31 min

  4. 13/06/2024

    How Events Accelerate the Sales Cycle

    Join us for this episode of the Xcast to learn all about the new buzz term in using ABM within the world of events for pipeline generation – aka “account based experiences.” Events have long been a powerful tool for amplifying brand voices and messaging, creating memorable experiences that resonate with audiences and foster meaningful connections. However, in our post-pandemic world, the need to justify event budgets has become more crucial than ever. In this episode we explore how even...

    25 min

  5. 20/05/2024

    Behind the Creative: Storytelling with Jacoby Cochran

    In this episode, Senior Creative Directors Val and Doug explore how to craft and tell a good story from master Chicago storyteller, Jacoby Cochran. They discuss: Engagement: How effective storytelling connects emotionally with audiences.Preparation: Practice techniques and physical delivery to improve storytelling performance.Authenticity: How emotions and personal experiences make stories relatable and impactful.A writer, educator, and storyteller, Jacoby Cochran is the award win...

    21 min

  6. 01/03/2024

    Behind the Creative: A Conversation with John Masse

    What is creativity, where does it come from and how can I get some? This episode: "What do Sting, Stan Lee, Franco Dragone and Steve Wynn have in common?" They've all worked with John Masse. On this episode of the Xcast, Doug and Val have a spirited chat with creative journeyman, artist and performer John Masse to understand how creative is vital to everything in life.

    19 min

  7. 05/10/2023

    Mentorship: A Career Game-Changer

    What happens when you put two InVision employees from totally different generations, backgrounds and functions together in a mentorship program? Barriers fall, differences fuel refreshing insights, and the outcome creates a two-way street of career inspiration and lifelong learning. Join Doug Binder, Senior Creative Director, and Emma Hardy, Associate Producer, as they delve into their mentor-mentee partnership, and share valuable advice for anyone looking to embark on their own career mentor...

    14 min

  8. 18/09/2023

    Exploring the Path to Sustainable Events: Insights and Strategies

    "Can events actually be sustainable?" Event professionals have pondered this question for years. While we've come a long way to reducing the environmental impact of events through various green practices, we're left to wonder if events can truly be sustainable. Our panel of experts, led by InVision's Strategy Director Evan Strange, Executive Creative Director Molly Hodge, and Creative Director Michelle Bartosiewicz, share valuable insights and explore actionable strategies to make even...

    47 min
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À propos

Welcome to The Xcast, where we dive into the future of audience engagement. You’ll hear from experts and Fortune 500 brand leaders in communications, strategy, creative, digital and events on what moves customers —and how brands can best position themselves for maximum audience engagement. To dive deeper into any of these topics, please reach out to info@iv.com

Informations

  • Création
    InVision Communications
  • Années d’activité
    2021 - 2024
  • Épisodes
    24
  • Classification
    Tous publics
  • Copyright
    © 2024 The Xcast: Amp Up Engagement
  • Site web de l’émission
    The Xcast: Amp Up Engagement

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