112 episodes

SEO for people who don't like SEO. I run an SEO agency. My wife Meredith is a family photographer. Our podcast explains how I got Meredith's website to the top of Google and answers questions from photographers about SEO and website marketing. 

Meredith's Husband A professional photographer and her SEO husband

    • Business
    • 5.0 • 21 Ratings

SEO for people who don't like SEO. I run an SEO agency. My wife Meredith is a family photographer. Our podcast explains how I got Meredith's website to the top of Google and answers questions from photographers about SEO and website marketing. 

    Adapting SEO Strategies for Google's AI-Driven Future

    Adapting SEO Strategies for Google's AI-Driven Future

    Wondering how the latest AI advancements could affect your business's online visibility? Tune in as we dissect the transformative powers of Google's Search Generative Experience and its increasing dominance in search result displays. With a 65% surge in AI-generated responses, the traditional featured snippet is waving goodbye, and we're here to guide you through this seismic shift. As Google possibly gears up to move SGE out of beta at their upcoming IO event, we'll provide crucial insights for local business owners to navigate fluctuating website traffic.

    Timestamps
    [0:32] More AI in Google Search Results
    [1:18] Featured Snippets Replaced by SGE
    [2:01] How AI Appears in Google Search Results
    [2:27] The RUMOR about AI and Google
    [3:35] What Will AI Mean for Website Traffic?
    [4:37] How Does AI Affect Blog Traffic?
    [5:00] Why You Continue Blogging?
    [5:37] Your Blogging Goal
    [7:09] Be Careful Using AI to Generate Content
    [8:04] Why This Makes SEO Easier
    [9:03] Keyword Research for Blogging

    Other episodes about Keyword Research
    Keyword Research 1: What's the Goal?
    https://podcast.meredithshusband.com/1926553/11611506-keyword-research-1-what-s-the-goal

    Keyword Research 2: How to Research Keywords
    https://podcast.meredithshusband.com/1926553/11650057-keyword-research-2-how-to-research-keywords

    Keyword Research 3: How to Optimize Individual Web Pages
    https://podcast.meredithshusband.com/1926553/11693256-keyword-research-3-how-to-optimize-individual-web-pages

    Alternative Keyword Research Tools
    https://podcast.meredithshusband.com/1926553/13273823-alternative-keyword-research-tools
    CONTACT
    https://www.meredithshusband.com/contact

    • 11 min
    Creating Basic Reports in Google Analytics

    Creating Basic Reports in Google Analytics

    Here's the blog I mentioned at the end of this episode!
    How to Create Basic Reports in Google Analytics
    https://seiq.io/google-analytics-reports

    Need to set up conversions ("Key Events") in Google Analytics?
    https://support.google.com/analytics/answer/12844695?hl=en

    TIMESTAMPS
    [0:25] Meredith's Question about Google Analytics
    [1:53] Common Questions about Website Visitors
    [7:06] Creating Custom Reports in Google Analytics
    [7:58] The Problem with Average Time on Site
    [9:52] The Metrics I Pay Attention To
    [10:37] Engagement Rate vs. Bounce Rate
    [12:34] Measuring Conversions with Google Analytics
    [13:14] Conversion Rates from Social Media vs. Google


    CONTACT
    https://www.meredithshusband.com/contact

    • 16 min
    How to Measure Conversions with Google Analytics

    How to Measure Conversions with Google Analytics

    RESOURCES MENTIONED IN THIS EPISODE
    How to set up Conversion Events (Google's blog)
    https://support.google.com/analytics/answer/12966437?hl=en


    TIMESTAMPS
    [0:24] The Double Impact of Improving Conversion Rate
    [1:40] G4 and The Holy Grail of Website Metrics
    [2:26] The New G4 Analytics and Tracking Conversions
    [5:31] How to Track Conversions 
    [6:24] Tracking Conversions with CRMs
    [8:38] Do this sooner, rather than later...


    CONTACT
    https://www.meredithshusband.com/contact

    • 10 min
    SEO for Video Content Creators

    SEO for Video Content Creators

    In this episode, I'll delve into my unique experience with video content on my blog, specifically focusing on my blog video tutorials. Recently, due to Google's mysterious algorithm shifts, I've observed a decline in organic traffic, which ignited my curiosity to explore potential causes and solutions. My journey included creating test pages and delving into online SEO forums for answers. I'll share my finding and my new approach to integrating YouTube videos into blog posts. Join me for an insightful exploration of my blog's video content journey and its implications for content creators.
    CONTACT
    https://www.meredithshusband.com/contact

    • 14 min
    How to Stop Feeling Like an SEO Failure

    How to Stop Feeling Like an SEO Failure

    Ever felt like a fraud in a world that constantly demands more? Let's unravel that tangled web of imposter syndrome together, especially that pesky shadow that follows us around in the SEO landscape. Our latest chat dives into the pressures of nail-biting expectations and those stealthy comparisons that sneak into our professional lives. With a light-hearted touch, we reveal why it's vital to celebrate every single milestone—imagine laying bricks for a sturdy house, one at a time, with your own hands. That's the kind of patience and recognition of progress we're unpacking here, and trust us, it's a foundational talk you won't want to miss.

    KEY POINTS
    [2:08] Setting and Achieving Goals
    [3:00] How Expectations Lead to Frustration
    [5:50] Brick House SEO
    [6:45] The Danger of Focusing on Competitors
    [7:40] The #1 Way to Stop Feeling Like an SEO Failure
    [8:28] The SEO Cocktail Party
    CONTACT
    https://www.meredithshusband.com/contact

    • 9 min
    Meredith's Website Relaunches!

    Meredith's Website Relaunches!

    Raise your glasses to a milestone nearly half a century in the making - Meredith's website has finally launched! But what happens when the last streamer falls? That's where the real work begins. In this episode, we'll share the crucial steps you need to take after a website goes live, ensuring you're not just throwing a great party but also maintaining the buzz. We'll explore ground-level SEO tactics, the power of the Google 'site:' command, and why hitting pause on your analytics dashboard for a few weeks could lead to more accurate insights. Plus, we'll reveal how to measure the impact of your marketing with precision, ensuring you know exactly which parts of your site are hitting the mark and which might need a bit more polish.

    Ever feel like some services just don't gel with your brand? We've been there, and this time, we're pulling the plug on a provider that wasn't meshing with our vision, emphasizing the importance of aligning partnerships with your business's core objectives. In this candid conversation, we'll discuss the delicate balance between innovative strategies and staying true to what works, the significance of being upfront with our audience, and the indispensable role of tools like Google Analytics in sculpting a successful digital identity. Whether you're a seasoned pro or just dipping your toes into the digital waters, this episode is packed with insights to help you navigate the complex currents of website and SEO strategy.
    CONTACT
    https://www.meredithshusband.com/contact

    • 12 min

Customer Reviews

5.0 out of 5
21 Ratings

21 Ratings

Briana Calderon Photography ,

Very insightful and easy to digest!

I’ve been on an SEO kick for my photography business this past year or so and this podcast has been really helpful in keeping me on track. I feel like when I listen to it, I feel more confident in what I’m doing with my own website. I am currently ranking number one on Google search results in my city and that’s very exciting!

Lindsay Herkert ,

Empowering, fun, all around awesome!

Chris’s podcast is in my top 3 and definitely one I listen to on a weekly basis. I’ve learned so much this past year. He’s succinct, funny, and explains a difficult subject in an easy to understand way. His banter with Meredith makes me laugh out loud! I highly recommend! Also his course the SEO Roadmap is the GOAT! After implementing everything I learned, my website & SEO are more dialed in than ever. I’ve seen a significant increase in not only client inquiries but the quality of them! Thank you Chris!

Liddyiowa ,

My *favorite* SEO podcast

You know a podcast is doing something right when you get excited every time a new episode pops up in the Podcasts app. Meredith’s Husband does ALL THE THINGS right—content is straightforward and credible (and it really works—I’ve been implementing tons of the recommendations and my rankings continue to climb), audio quality is great, the banter between Meredith and “the husband” is often entertaining, and the episodes are organized and easy to digest. No upspeak (that horrid thing where people inflect upwards at the end of every sentence, sounding like questions? 😝), no vocal fry… these are things that no matter how great the content will make me delete a podcast. But this one is TOP NOTCH.

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