Merger branding: something greater than the sum of its parts | Andrea Linehan | CMO Diaries

Andrea and her team have been working incredibly hard for months developing a new brand to represent their newly merged organization, and she joins us for her first CMO Diaries to explain the process so other CMOs can do the same in the future. Key talking points Why a new brand was important as a result of the merger, both internally and externally.The important considerations and processes in developing a great brand for merged organizations.The importance of input from both sides of a merger to get great results.