69 episodes

Tools for thought, product design, and how to have good ideas.

Metamuse Adam Wiggins, Mark McGranaghan

    • Technology
    • 4.9 • 28 Ratings

Tools for thought, product design, and how to have good ideas.

    69 // Narrative with Mario Gabriele

    69 // Narrative with Mario Gabriele

    In the world of tech journalism, a well-crafted narrative is part of conveying truth about the world. Mario writes weekly briefings at The Generalist, and he joins Adam and Mark to discuss his creative process for writing; what Michelin, Stripe, and WeWork have in common; and flaws in the now-popular Silicon Valley narrative of hubris and excess. Plus: how to speedrun creating conviction.


    @MuseAppHQ

    hello@museapp.com


    Show notes


    Mario Gabriele
    The Generalist
    Telegram: How to Counter-Attack
    Anduril: The Business of Defense
    Helium: The Network of Networks
    Metamuse episode with Dan Shipper
    Metamuse episode on storytelling
    Aaron Sorkin – Teaches Screenwriting
    Whose Story Wins?
    Y Combinator: The Institute of Innovation
    Geoff Ralston
    WeCrashed
    Softbank: Twilight of an Empire
    Terra: The Moon Also Rises

    • 1 hr 4 min
    68 // Multiplayer

    68 // Multiplayer

    The Muse team has begun work on multiplayer features, so Mark and Adam are pondering how groups of people can best co-develop ideas. They discuss the ad-hoc workgroups vs durable teams; the Wisdom of the Crowds; and the implications of local-first on sharing permissions. Plus: TV writer’s rooms.


    @MuseAppHQ

    hello@museapp.com


    Show notes


    Group ideation
    survey for joining the multiplayer Muse alpha program
    Exhalation, Arrival, Project Hail Mary
    chalk talk
    Loom
    Nikolaus Klein on collaborative creativity
    Hilary Maloney on creative trust
    TV writer’s rooms, war rooms
    Idea Generation and the Quality of the Best Idea
    The Wisdom of the Crowds
    Gather
    Dropbox selective sync

    • 1 hr 10 min
    67 // Dynamic documents with Geoffrey Litt and Max Schoening

    67 // Dynamic documents with Geoffrey Litt and Max Schoening

    What if we could start with a plaintext note and gradually evolve it into an app? That’s the question asked by Max and Geoffrey in their latest research at Ink & Switch. They join Adam to discuss data detectors, language models and personal text, and the creative process on a research project. Plus: why Stable Diffusion is like a slot machine.


    @MuseAppHQ

    hello@museapp.com


    Show notes


    Geoffrey Litt and Max Schoening
    Ink & Switch
    An Everlasting Meal
    The Food Lab: Better Home Cooking Through Science
    previous Metamuse episode with Max Schoening
    previous Metamuse episode with Geoffrey Litt
    Potluck essay and live demo
    GPT3, DALL-E
    An app can be a home-cooked meal
    Bonnie Nardi
    data detectors
    NSDataDetector
    variable rewards
    Metamuse episode with Peter van Hardenberg
    Formality Considered Harmful
    Paul Shen, Paul Sonnentag
    command pallettes
    “if you’re not embarrassed, you’re shipping too late”
    GitHub Copilot
    Cambria

    • 1 hr 10 min
    66 // Business of apps with Markus Müller-Simhofer

    66 // Business of apps with Markus Müller-Simhofer

    Selling software via the App Store has unique benefits and challenges compared to selling on the web. Markus joins Mark and Adam to talk through the 13-year history of MindNode on Mac, phone, and iPad sold via freemium, paid upgrades, and finally subscriptions. They discuss early inspiring Mac apps like NetNewsWire; the distribution benefits of the App Store; and the emotional journey of transitioning from indie hacker to team leader. Plus: the surprising connection between comic books, infinite canvases, and mind mapping.


    @MuseAppHQ

    hello@museapp.com


    Show notes


    Markus Müller-Simhofer
    Mindnode
    infinitecanvas.tools by Arun Venkatesan
    Metamuse episode on infinite canvases
    Reinventing Comics
    InfiniteCanvas, an online comic experiment
    NeXTSTEP
    iMac G2
    Delicious Library 3,, NetNewsWire
    The Road to MindNode 1.0
    “640K ought to be enough for anybody.”
    AttributedString
    Vapor framework
    Rands in Repose on “should engineering managers code?”
    Apple’s Mac App Store Opens for Business
    Mindnode and Stage Manager
    Metamuse episode on brands
    StoreKit
    business models in the App Store
    Things 3

    • 1 hr 5 min
    65 // Trademarks with Josh Gerben

    65 // Trademarks with Josh Gerben

    As a product creator, how do you prevent confusion with other similarly-named products in the market? Josh is an intellectual property attorney specializing in trademark law. He joins Mark and Adam to discuss why trademarks exist to protect consumers, not businesses; the legal differences between ™️, ®, wordmark, and logomark; patent trolling and trademark bullying; and the APIs used to monitor trademark databases. Plus: the trademarks of Apple, Monster Energy, and LeBron James.


    @MuseAppHQ

    hello@museapp.com


    Show notes


    Josh Gerben (@JoshGerben)
    Gerben Intellectual Property
    TESS (Trademark Electronic Search System, or TESS)
    origin of the name “Google”
    Lanham Act
    retainer
    Metamuse episode on Brand
    US Patent and Trademark Office (USPTO)
    common law right
    Dove soap, Dove chocolate
    case law vs statute
    expert testimonial
    mutually assured destruction
    word mark vs logo mark
    trademark watch service
    trademark bullying
    Gerben Trademark Library

    • 1 hr 10 min
    64 // Hiring

    64 // Hiring

    Your company exists to build a product, but the meta-project is to build a team. Adam and Mark discuss hiring managers and job descriptions; the benefit of pilot projects over lengthy interviews; and the “dream candidate” exercise. Plus: hiring lessons we can learn from Zappos and Ghostbusters.


    @MuseAppHQ

    hello@museapp.com


    Show notes


    Linda Ma
    Ghostbusters steady paycheck scene
    hiring manager
    Local-first engineer JD
    8 Simple Rules for Dating My Business
    Zappos pays employees to quit

    • 1 hr 1 min

Customer Reviews

4.9 out of 5
28 Ratings

28 Ratings

daguar ,

Really enjoy the show

A few recent favorites would have to be the industrial lab and self-made tools episodes. Smart folks discussing interesting (if niche) areas in this cool software space.

iikushan ,

Love this podcast!

Especially the pricing episode was fascinating. This podcast gives us an honest look from product-obsessed folks at Muse into what it takes to build such a great app.

sophiegang21 ,

Care

Any talk with people who care deeply about what they do is always a great listen. Like Jony Ive said, you can sense when there is a care taken with a product. I can definitely sense it here. Love what you all do, and keep it up!

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