42 min
2: Tennis Aust Aces the NFT/Metaverse Game – Interview with Ridley Plummer, Tennis Australia Web3 goes Mainstream
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- Technology
The 2022 Australian Open ran one of the country’s most successful metaverse and NFT projects to date. The AO created a full user experience in the metaverse platform, Decentraland and minted 6776 designer NFT "art balls". The project is regarded as a great success both by the Web3 community as well as the AO itself. The Decentraland experience welcomed over 170,000 unique visitors during the two week event and the NFT art balls sold out in 33 minutes.We talk to Ridley Plummer, the Metaverse & NFT Project Manager at Tennis Australia about this audacious project. Ridley tells us some of the key components of a successful foray into Web3, including: an openness to innovation and a clear vision. For the AO, they wanted to use Web3 to make tennis accessible to as many people as possible. Also, spoiler alert, we talk about the importance of Discord and Web3. If you do not know what Discord is, you may need to look it up as, in Ridley’s words, “it is a Marketer’s dream."
Links:
Norton Rose Fullbright Website
See omnystudio.com/listener for privacy information.
The 2022 Australian Open ran one of the country’s most successful metaverse and NFT projects to date. The AO created a full user experience in the metaverse platform, Decentraland and minted 6776 designer NFT "art balls". The project is regarded as a great success both by the Web3 community as well as the AO itself. The Decentraland experience welcomed over 170,000 unique visitors during the two week event and the NFT art balls sold out in 33 minutes.We talk to Ridley Plummer, the Metaverse & NFT Project Manager at Tennis Australia about this audacious project. Ridley tells us some of the key components of a successful foray into Web3, including: an openness to innovation and a clear vision. For the AO, they wanted to use Web3 to make tennis accessible to as many people as possible. Also, spoiler alert, we talk about the importance of Discord and Web3. If you do not know what Discord is, you may need to look it up as, in Ridley’s words, “it is a Marketer’s dream."
Links:
Norton Rose Fullbright Website
See omnystudio.com/listener for privacy information.
42 min