36 episodes

Web3 goes Mainstream: Remarkable stories about normal companies successfully embracing crypto, NFTs, DeFi & the Metaverse.

Web3 will impact every organisation. This podcast features stories of normal companies that embrace the opportunities created by cryptocurrencies, decentralised finance (DeFi), NFTs and the Metaverse. Companies like JP Morgan, Prada, Gucci, HSBC, PWC, Nike, Budweiser, Taco Bell, Lamborghini, KPMG, Coca-Cola, Zara, Time, Macys, Rolling Stone, Clinique and the British Museum have all invested in significant Web3 projects and there are literally hundreds more big brands in the space. This podcast will bring you those stories - how they got into Web3, what is working for these companies and importantly what is not working for them.  


If you are in marketing, finance or any leadership role, this is the podcast for you.

Web3 goes Mainstream Norton Rose Fulbright Australia

    • Technology

Web3 goes Mainstream: Remarkable stories about normal companies successfully embracing crypto, NFTs, DeFi & the Metaverse.

Web3 will impact every organisation. This podcast features stories of normal companies that embrace the opportunities created by cryptocurrencies, decentralised finance (DeFi), NFTs and the Metaverse. Companies like JP Morgan, Prada, Gucci, HSBC, PWC, Nike, Budweiser, Taco Bell, Lamborghini, KPMG, Coca-Cola, Zara, Time, Macys, Rolling Stone, Clinique and the British Museum have all invested in significant Web3 projects and there are literally hundreds more big brands in the space. This podcast will bring you those stories - how they got into Web3, what is working for these companies and importantly what is not working for them.  


If you are in marketing, finance or any leadership role, this is the podcast for you.

    36: Ridley Plummer, Senior Manager, Metaverse & Web3, Tennis Australia

    36: Ridley Plummer, Senior Manager, Metaverse & Web3, Tennis Australia

    Tennis Australia, the organisation behind the Australian Tennis Open, has had great success growing a new audience by audaciously exploring the opportunities created by Web3, the Metaverse and even NFTs. Far from being “yesterday’s technology”, Web3 presents great opportunities for business-to-consumer organisations. In our interview with Ridley Plummer, Senior Manager, Metaverse & Web3, Tennis Australia we cover:


    The success of the Artball NFT project and how that has helped to grow loyalty
    How Tennis Australia hit 11 Million users on the metaverse/gaming platform Roblox, opening up a new and global audience
    Using Web3 as a way of expanding the value proposition for sponsors beyond the two-week Australian Open each January
    How to use “Proof of Attendance Protocols” (POAPS) to drive employee engagement
    The low-hanging fruit for most B-to-C organisations in Web3.

    Web3 is far from dead and this interview is important for anyone interested in how technology can assist with growing customer engagement and reach.

     

    Links:

    Tennis Australia
    See omnystudio.com/listener for privacy information.

    • 22 min
    35: Comparetto, Co-founder Web3 Studios at Salesforce

    35: Comparetto, Co-founder Web3 Studios at Salesforce

    In this conversation, Nick Abrahams interviews Max Comparetto, the co-founder of Web3 Studios at Salesforce. The discussion delves into the definition of Web3, where Max highlights its relation to blockchain and wallet-connected apps. The conversation then transitions into Salesforce's Web3 solutions, which provide brands the capability to integrate Web3 data with their existing CRM systems, fostering better customer engagement and loyalty.

     

    Links:Web3 Studios Salesforce website
    See omnystudio.com/listener for privacy information.

    • 29 min
    34: Dr Martha Boeckenfeld, named one of the "Top 100 Women of the Future"

    34: Dr Martha Boeckenfeld, named one of the "Top 100 Women of the Future"

    Splitting her time between Spain, Switzerland and her own online "Marthaverse", Martha is one of the world's leading Web3 advisers. She works with many global organisation on their Web3 and Metaverse strategies. Martha explains why mainstream organisations need to take Web3 seriously, including:


    Some of the great use cases for Web3 across the industrial, healthcare and education sector
    How companies like Siemens and BMW are revolutionising their businesses by digital twins of their entire manufacturing process (aka "the industrial metaverse")
    The success of Starbuck's online "stamps" loyalty program and revolutionary loyalty marketplace
    How organisations can embrace Web3 by focusing on the customer experience.

     

    If you want to have a look around the Marthaverse, please go to https://www.spatial.io/s/marthaverse-64025c5a7776f525558f58cd?share=1173226691664552099
    See omnystudio.com/listener for privacy information.

    • 30 min
    33: Sami Tauber, Chief Metaverse Officer, VNCCII

    33: Sami Tauber, Chief Metaverse Officer, VNCCII

    The Metaverse and the future of music & entertainment. Sami is a Metaverse leader. She won Chief Metaverse Officer of the Year, and was named as one of the Top 100 Women Thought Leaders for Metaverse and Web 3. In 2022 she was listed as a Top 10 Personality Disrupting the Music Industry and the Most Dynamic Entrepreneur from the Entertainment Industry to Watch. We talk to Sami about her career as a creative force at the forefront of the Metaverse and gain great insights into the future of the music and entertainment industries. Also Sami gives her key tips to any mainstream companies looking to get started in Web3. 

     

    Links:

    VNCCII website
    See omnystudio.com/listener for privacy information.

    • 24 min
    32: Senator Bragg talks Crypto & Web3 Regulation

    32: Senator Bragg talks Crypto & Web3 Regulation

    Senator Andrew Bragg is a politician who has engaged with the Web3 community and has strong views on what needs to be done in terms of regulating the Crypto, Token & Web3 world. He has introduced a private members bill which he hopes will become law. It includes regulations regarding licensing of:


    Digital Asset Exchanges
    Digital Asset Custody Services
    Stablecoin Issuers

     
    See omnystudio.com/listener for privacy information.

    • 28 min
    31: Davey Jose, Disruptive Technologies Global Lead at HSBC, talks Metaverse

    31: Davey Jose, Disruptive Technologies Global Lead at HSBC, talks Metaverse

    HSBC has been active in the Metaverse space. It was the first financial services firm to join the Metaverse platform, The Sandbox and built a Rugby Sevens stadium there to support its sponsorship of the Hong Kong Rugby Sevens.

    We talk to Davey Jose about: 


    What is the Metaverse?
    What are the different types of Metaverses?
    What are opportunities for mainstream brands in the Metaverse?
    His suggestions to mainstream companies considering their Metaverse strategy.

     

    Links:

    HSBC Australia website
    See omnystudio.com/listener for privacy information.

    • 17 min

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