30 episodes

Web3 goes Mainstream: Remarkable stories about normal companies successfully embracing crypto, NFTs, DeFi & the Metaverse.

Web3 will impact every organisation. This podcast features stories of normal companies that embrace the opportunities created by cryptocurrencies, decentralised finance (DeFi), NFTs and the Metaverse. Companies like JP Morgan, Prada, Gucci, HSBC, PWC, Nike, Budweiser, Taco Bell, Lamborghini, KPMG, Coca-Cola, Zara, Time, Macys, Rolling Stone, Clinique and the British Museum have all invested in significant Web3 projects and there are literally hundreds more big brands in the space. This podcast will bring you those stories - how they got into Web3, what is working for these companies and importantly what is not working for them.  


If you are in marketing, finance or any leadership role, this is the podcast for you.

Web3 goes Mainstream Norton Rose Fulbright Australia

    • Technology

Web3 goes Mainstream: Remarkable stories about normal companies successfully embracing crypto, NFTs, DeFi & the Metaverse.

Web3 will impact every organisation. This podcast features stories of normal companies that embrace the opportunities created by cryptocurrencies, decentralised finance (DeFi), NFTs and the Metaverse. Companies like JP Morgan, Prada, Gucci, HSBC, PWC, Nike, Budweiser, Taco Bell, Lamborghini, KPMG, Coca-Cola, Zara, Time, Macys, Rolling Stone, Clinique and the British Museum have all invested in significant Web3 projects and there are literally hundreds more big brands in the space. This podcast will bring you those stories - how they got into Web3, what is working for these companies and importantly what is not working for them.  


If you are in marketing, finance or any leadership role, this is the podcast for you.

    30: Companies Making Real ROI in the Metaverse with Jason Lovell

    30: Companies Making Real ROI in the Metaverse with Jason Lovell

    Jason Lovell, Metaverse Strategies, PWC, USA

     

    Jason is an expert on all things “Extended Reality” and “Metaverse.” He spends his days working with some of the world’s biggest brands helping them to make sense of (and ROI in) the Metaverse. In Jason’s words, "you may not agree with the concept of the Metaverse but there is no doubt that as a trend the move to more immersive digital experiences is not going away" - and that is where the consumers are - in the hundreds of millions. We talk about some of the key use cases for Virtual Reality and Augmented Reality such as Training, Job Simulation, Remote Assistance and Collaboration. Jason gives us insights into how PWC is using this technology to achieve real impact with their Diversity & Inclusion training - plus what they are doing with other organisations embracing this tech. 

    We do a deep dive into the GenZ and Millennial cohort (18-40 year olds) and how the importance of their digital life will be almost impossible to understand for anyone older. But this cohort is an important customer group for many companies and it is critical to understand them. As Freddie Mercury said “Guaranteed to blow your mind”.
    See omnystudio.com/listener for privacy information.

    • 41 min
    29: Web3 Swiss-based, Authena – World Leader in NFT Authentication of Products

    29: Web3 Swiss-based, Authena – World Leader in NFT Authentication of Products

    Interview with Rossana Rodgers, Chief Marketing Officer  & Ivan Miljkovic, Business Development Manager (Sport) of Authena. Authena is one of the world leaders in authentication technology to stop counterfeiting of products. They have worked with some of the biggest sports brands, including Adidas as well as pharmaceuticals, cosmetics and wine. Hear how they are using NFT technology to ensure provenance of products.
    See omnystudio.com/listener for privacy information.

    • 32 min
    28: Earn Crypto by Walking – 5 Million Users Can’t Be Wrong with Yawn Rong

    28: Earn Crypto by Walking – 5 Million Users Can’t Be Wrong with Yawn Rong

    Interview with w Yawn Rong - Co-Founder STEPN. STEPN is one of the world’s leading “move2earn” apps. Put simply, users get paid crypto tokens for physically going for walks. It has been a remarkable success in its short 12 month existence with 5M registered users and 650,000 daily active users.

    They have done co-branded “phygital (digital/physical) sneaker” deals with sports company ASICS, Spanish football club Atletico Madrid and more. And they are backed by some big Web3 investors, Solana Capital, Morningstar Ventures and Sequoia.

    Best of all it was started by two neighbours – just like Afterpay was founded by neighbours. Lesson for us all to keep an eye on next door – they might be the pathway to success. 

    Links:

    STEPN website
    See omnystudio.com/listener for privacy information.

    • 29 min
    27: Keeping the Metaverse Safe for Kids with Julie Inman Grant

    27: Keeping the Metaverse Safe for Kids with Julie Inman Grant

    Commissioner Inman-Grant was the worlds-first e-Safety Commissioner and has many successes in her over 5 years in the role. We talk to Julie about the challenges of keeping the Metaverse safe for our children and for everyone. Plus Julie gives more general advice on some of the issues parents need to think about when it comes to raising kids in a digital age.
    See omnystudio.com/listener for privacy information.

    • 35 min
    26: How Village Roadshow & other big brands are embracing Web3 with Rick Junnier, Blocktrust

    26: How Village Roadshow & other big brands are embracing Web3 with Rick Junnier, Blocktrust

    Interview with Rick Junnier, Head of Growth, BlockTrust. BlockTrust works with some of the world’s biggest brands helping them embrace Web3 technologies like NFTs (let’s call them digital assets from now on – doesn’t have the baggage of “NFT”) and the Metaverse. Rick talks us through the 4 key aspects of Web3 for any big brand:


    Community
    Ownership of a digital asset
    Engagement
    Loyalty

    Rick gives some great examples of projects they have worked on in a variety of sectors, including with entertainment brands like Village Roadshow, sports like Cricket Australia and the National Basketball League as well as with some big fashion brands. For Chief Marketing Officers Web3 has the potential to allow them to connect directly with their customer community rather than relying on access via Web2 intermediaries. We also hear how Web3 can solve the privacy/cyber-breach issue.

     

    Links:

    BlockTrust website
    See omnystudio.com/listener for privacy information.

    • 45 min
    25: Government & Web3 - Digital identity on the blockchain is happening in Australia

    25: Government & Web3 - Digital identity on the blockchain is happening in Australia

    Interview with the Honourable Victor Dominello – Minister for Customer Service. The NSW government is a world leader in “citizen-centric government”. Find out about some of remarkable technology-firsts from the NSW government including the digital drivers licence and data analytics projects that have put money back in the pockets of citizens literally. The interview really takes off when the Minister talks about the launch of the blockchain-based Building Trust Index – imagine a digital twin of all buildings on the blockchain so you can see all the products and vendors that were involved in building that building. We then cover what is likely to be the Minister’s greatest legacy, a government-backed digital identity project based on Web3 architecture – due to be delivered in February 2023. With this innovation, every citizen will truly own their personal data and be able to completely control who gets access to what elements of your data.
    See omnystudio.com/listener for privacy information.

    • 33 min

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