MILLION DOLLAR CHIRO: The Podcast for Chiropractic Practice Owners

Dr. Mary Frances Duncan
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MILLION DOLLAR CHIRO: The Podcast for Chiropractic Practice Owners

Million Dollar Chiro: The Podcast for Chiropractic Practice Owners is a podcast where the spine meets strategy, alternative healthcare takes center stage, and we discuss how to build robust chiropractic practices. Dr. Mary Frances Duncan, founder and CEO of Simply Southern Chiropractic Center in South Carolina, walks you through different strategies and topics related to business, the chiropractic world, and entrepreneurship.

  1. Ep. 22: Preparing Your Practice for a Crisis (Part 1)

    5 NGÀY TRƯỚC

    Ep. 22: Preparing Your Practice for a Crisis (Part 1)

    SUMMARY In this episode of 'Million Dollar Chiro: The Podcast for Chiropractic Practice Owners,’ Dr. Duncan and her executive assistant, Kelsey, discuss the importance of having your chiropractic practice ready for a crisis, specifically natural disasters. This episode is inspired by the recent impact of Hurricane Helene on Dr. Duncan's chiropractic clinics in the Upstate of South Carolina and the surrounding communities in Western North Carolina. Dr. Duncan explains how she dealt with power and internet outages at her clinics for multiple days, office flooding, handling her staff, and rescheduling large numbers of patient appointments. They talk through the logistics of preparing your practice for any building damage that can happen as a result of natural disasters and/or inclement weather in your area, what temporarily closing your chiropractic office can look like, and the importance of staying in constant communication with your patients via social media and your website. TAKEAWAYS Control the controllables. You cannot control the outcome of a natural disaster, but what you can control is how you prepare for natural disasters. A crisis or natural disaster can happen quickly, so it’s important to have a plan for your office building, staff, and handling any potential closures. If you are expecting power outages due to inclement weather, it’s imperative to print out your upcoming schedules and patient contact information. Social media is an important tool for staying in communication with your patients, especially for times out power and cell-service outages. Are you a chiropractic practice owner wanting to improve your practice, gain guidance on ownership, or increase your revenue? Enroll in our online course or apply for one-on-one coaching with Dr. Duncan! LET’S GET SOCIAL! Instagram @milliondollarchiro TikTok @milliondollarchiro

    32 phút
  2. Ep. 21: Book Recommendations for Chiropractic Business Owners (Part 2)

    17 THG 9

    Ep. 21: Book Recommendations for Chiropractic Business Owners (Part 2)

    SUMMARY In this second installment, Dr. Duncan and Kelsey discuss two more book recommendations for chiropractic practice owners. The first book is Never Lose an Employee Again: The Simple Path to Remarkable Retention by Joey Coleman. The book focuses on the challenges of staff management and provides strategies for finding and keeping great talent. The second book is You Can’t Teach Hungry by John Morgan, the owner of the mega law firm Morgan & Morgan. This book outlines the characteristics of a successful entrepreneur and discusses the importance of having a clear vision for what you want to grow your business into. It is a great motivating read for any business owner, no matter what season of ownership they are in. TAKEAWAYS Finding and keeping great talent is one of the greatest challenges for chiropractic practice owners. Creating a positive first impression and a welcoming onboarding experience is crucial for employee retention. Employees may experience “hire's remorse” after accepting a job offer, and it's important to address their concerns and make them feel valued. Ongoing engagement and appreciation are key to retaining employees long term. Engage with your employees and do things for them to create a positive work environment, even if you don't want to. Be obsessed with your business and have a fear of failure to be a successful entrepreneur. Develop professional competence and be the best at what you do. Have a plan for success and set goals for your practice. Ready to take your business or chiropractic practice to the next level? Enroll in our online course or apply for one-on-one coaching with Dr. Duncan! LET’S GET SOCIAL! Instagram @milliondollarchiro TikTok @milliondollarchiro

    31 phút
  3. Ep. 20: Book Recommendations for Chiropractic Business Owners (Part 1)

    10 THG 9

    Ep. 20: Book Recommendations for Chiropractic Business Owners (Part 1)

    SUMMARY After a brief summer break, class is BACK in session! Dr. Duncan and Kelsey are back for the fall and ready to break down all things ownership, chiropractic business, and entrepreneurship. This week, Dr. Duncan shares two books that have helped her develop a vivid vision for her company’s growth and how other chiropractic practice owners can implement the same strategies to grow their businesses. The first book is Who Not How by Dan Sullivan, which emphasizes the importance of delegating tasks and finding the right people to help achieve goals. The second book is Buy Back Your Time by Dan Martell, which focuses on reclaiming freedom and building an empire by hiring the right team members. Dr. Duncan shares personal experiences and insights on the importance of delegation and hiring the right people. In this conversation, Dr. Duncan and Kelsey discuss the importance of hiring and delegating tasks to free up time for the chiropractic business owner. Both books provide great strategies for chiropractic practice owners to grow their businesses. TAKEAWAYS Delegating tasks and finding the right people to help can lead to business growth and success. Knowing your 'buyback rate' can help determine when it's financially feasible to hire help. Recognizing your pain point and hiring an executive assistant can greatly improve productivity and efficiency. Hiring team members involved in the delivery of your product or service can help scale your business. Delegation and hiring the right people are crucial for chiropractic practice owners to focus on high-earning tasks and achieve sustainable growth. Hiring and delegating tasks is crucial for freeing up time for the chiropractic business owner. The four key hires for a scaling and growing a chiropractic office are an executive assistant, another chiropractor, a marketing team (or someone to oversee all your marketing vendors), and an intake person who’s role is specifically to bring in new patients. Female business owners may need personal assistance to manage additional responsibilities. Reading Who Not How and Buy Back Your Time provide valuable insights on time management and scaling a business. Ready to take your business or chiropractic practice to the next level? Enroll in our online course or apply for one-on-one coaching with Dr. Duncan! LET’S GET SOCIAL! Instagram @milliondollarchiro TikTok @milliondollarchiro

    43 phút
  4. Ep. 19: Marketing Mistakes to STOP Making (Part 2)

    20 THG 8

    Ep. 19: Marketing Mistakes to STOP Making (Part 2)

    SUMMARY In this second part of our marketing episode, Dr. Duncan discusses three more marketing mistakes you should stop making as a chiropractic practice owner. Specifically, she instructs listeners to stop assuming that their social media follower count correlates with business success, to stop overlooking the importance of cultivating a professional brand online, and to stop using stock photos on their websites and social media. If you are a soon-to-be chiropractic school graduate, a chiropractor, or a practice owner wanting one-on-one coaching with Dr. Duncan, she is here to help take your chiropractic practice from surviving to thriving! TAKEAWAYS Focus on building relationships in the community for long-term success Don't assume that social media following directly correlates with business success Personal branding is important for chiropractors to connect with their community. Use real, authentic content in social media and website marketing. Avoid using stock photos and invest in local lifestyle photographers for a more genuine representation of your practice. Ready to take your business or chiropractic practice to the next level? Enroll in our online course or apply for one-on-one coaching with Dr. Duncan! LET’S GET SOCIAL! Instagram @milliondollarchiro TikTok @milliondollarchiro

    22 phút
  5. Ep. 18: Marketing Mistakes to STOP Making (Part 1)

    6 THG 8

    Ep. 18: Marketing Mistakes to STOP Making (Part 1)

    SUMMARY In this first segment of a two-part episode, Dr. Duncan discusses four marketing mistakes to STOP making in your chiropractic practice. Specifically, she instructs listeners to stop doing the marketing themselves, stop attending health fairs, stop marketing at the wrong places like gyms and yoga studios, and stop playing the short game in marketing instead of the long game. TAKEAWAYS Outsource your marketing to professionals who went to school for marketing Avoid participating in health fairs or hosting events at gyms or yoga studios Focus on building relationships in the community for long-term success Don't assume that a large social media following directly correlates with business success Follow up and follow through with potential patients to build a strong patient base Personal branding is important for chiropractors to connect with their community Use real, authentic content in social media and website marketing Invest in local lifestyle photographers for a more genuine representation of your practice If you are a soon-to-be chiropractic school graduate, a chiropractor, or chiropractic practice owner wanting one-on-one coaching with Dr. Duncan, she is here to help take your chiropractic practice from surviving to thriving. Enroll in our online course or apply for one-on-one coaching with Dr. Duncan! LET’S GET SOCIAL! Instagram @milliondollarchiro TikTok @milliondollarchiro

    27 phút
  6. Ep. 17: The Importance of Personal Branding

    23 THG 7

    Ep. 17: The Importance of Personal Branding

    SUMMARY In this podcast episode Dr. Duncan discusses personal branding - what it is and why it is important. She covers topics such as branding yourself as a clinic owner, the role of social media in personal branding, common mistakes chiropractors make, and the importance of separating personal and professional social media accounts. She emphasizes the need for a strong online presence and the impact it can have on attracting patients and hiring staff. TAKEAWAYS Personal branding is important for chiropractic practice owners as it helps generate patients and attract staff members. People connect with people. Potential patients and team members want to know the face behind a brand. Separate personal and professional social media accounts for professionalism. Having a strong online presence, including a website and active social media accounts, is crucial in today's digital age. Avoid discussing controversial topics on your clinic's social media account and focus on promoting your office and the services you offer. Be mindful of what you post online; what you post on the is permanent. Ready to take your business or chiropractic practice to the next level? Enroll in our online course or apply for one-on-one coaching with Dr. Duncan! LET’S GET SOCIAL! Instagram @milliondollarchiro TikTok @milliondollarchiro

    29 phút
  7. Ep. 16: How To Know When It Is Time To Scale

    11 THG 7

    Ep. 16: How To Know When It Is Time To Scale

    SUMMARY In this podcast episode, Dr. Duncan discusses the process of scaling a chiropractic practice. She covers topics such as when to know when it's time to scale, the key signs indicating readiness, the role of financials in scaling, and the logistics of running multiple clinics. She emphasizes the importance of a full patient schedule, maintaining high-quality patient care through growth, and using identical systems across locations. Dr. Duncan shares her experience of bringing additional chiropractors onto her team and opening a second clinic location. She provides insights into the decision-making process and considerations for location selection. It's vital to have rock solid systems in place before scaling. If you are seeking to grow your existing practice and want personalized coaching throughout the process, you can apply for one-on-one coaching with Dr. Duncan. TAKEAWAYS Key signs that indicate a clinic is ready to scale include plateauing on collections, inability to schedule patients in a timely manner, and being maxed out on space for your office to grow. Financials play a crucial role in scaling a chiropractic practice, including considering the cost of hiring and paying an associate doctor, as well as the increased cost of operating the clinic. When opening a second clinic, it is important to replicate the same infrastructure and system in the new location as the existing to maintain consistent patient care. Maintaining a high level of patient care during the scaling process requires the owning doctor to be physically present in both locations to quality of care. Hiring the right people is crucial for successful scaling. Ready to take your business or chiropractic practice to the next level? Enroll in our online course or apply for one-on-one coaching with Dr. Duncan! LET’S GET SOCIAL! Instagram @milliondollarchiro TikTok @milliondollarchiro

    44 phút
  8. Ep. 15: Carrying the Weight of Ownership

    19 THG 6

    Ep. 15: Carrying the Weight of Ownership

    SUMMARY In this conversation, Dr. Duncan along with her executive assistant, Kelsey, discusses the challenges and responsibilities of practice ownership. Dr. Duncan talks about carrying the weight of a clinic, including the financial and personal sacrifices that come with it. Dr. Duncan discusses the balance between providing care and managing the business side of the clinic, as well as the importance of managing stress as a business owner. Overall, the conversation highlights the unique challenges and rewards of practice ownership. Also in this episode, Dr. Duncan discusses stress, anxiety, and burnout in the context of owning and managing a chiropractic clinic. She emphasizes the importance of acknowledging and dealing with stress and anxiety, as well as taking personal responsibility for one's mental health. She talks about strategies for managing stress and highlights the role of leaders in managing their own stress to set a positive example for their team. Dr. Duncan also discusses the challenges and responsibilities of being a business owner and offer advice for chiropractors considering opening their own practice. If you want to learn more about ways to elevate the experience in your chiropractic office, you can take Dr. Duncan’s inaugural online course Owning A Chiropractic Practice: Things Chiropractic School & Management Groups Do Not Teach You. TAKEAWAYS Practice ownership comes with a unique set of challenges and responsibilities. Owning a chiropractic clinic means carrying the weight of the business and being responsible for the livelihood of employees. Managing the balance between providing care and managing the business side of the clinic requires focus and delegation. Owning a clinic is a marathon, not a race. Success = survival over a sustained period. Being a business owner involves personal sacrifices and emotional investment. Stress management is crucial for business owners, and it's important to find effective ways to deal with stress. You can't run away from stress and anxiety … it will follow you. Stress and anxiety are a part of life, and it's important to find ways to deal with them. Burnout is not an option for business owners, as they do not get the luxury to “burnout”. On the flip side, it is important to keep an eye out for burnout in employees, especially associate chiropractors. Remember: W-2 employees did not sign up to own a chiropractic clinic or deal with the responsibilities that come with practice ownership. Opening and managing a chiropractic clinic requires dedication, sacrifice, and a long-term perspective, but it can be rewarding and offer unlimited growth potential. Ready to take your business or chiropractic practice to the next level? Enroll in our online course or apply for one-on-one coaching with Dr. Duncan! LET’S GET SOCIAL! Instagram @milliondollarchiro TikTok @milliondollarchiro

    37 phút
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Giới Thiệu

Million Dollar Chiro: The Podcast for Chiropractic Practice Owners is a podcast where the spine meets strategy, alternative healthcare takes center stage, and we discuss how to build robust chiropractic practices. Dr. Mary Frances Duncan, founder and CEO of Simply Southern Chiropractic Center in South Carolina, walks you through different strategies and topics related to business, the chiropractic world, and entrepreneurship.

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