Minimum Viable Podcast with Elliott Poppel

Elliott Poppel

Each episode of 'Minimum Viable Podcast' features an intimate conversation with visionary product leaders, who shares battle-tested strategies and practical insights that you can implement with your team today. Hosted by 3x venture-backed founder and accomplished product leader, Elliott Poppel. www.elliottpoppel.com

  1. 03/11/2025

    How to fire your dev team and replace them with AI | Matt Mireles (TalkTastic)

    Matt Mireles reveals how he revolutionized his startup by firing his development team and fully replacing them with AI tools. Using sophisticated prompting techniques and synthetic personas, he's pioneering a new founder archetype—one who leverages AI to build faster with smaller teams and deeper context. In a groundbreaking shift that challenges conventional startup wisdom, TalkTastic founder Matt Mireles reveals how he transformed his company by replacing his entire product team with AI tools—and why it's working better than he ever imagined. Discover how Mireles went from frustrated CEO to AI-powered product builder, using a sophisticated system of synthetic personas and specialized prompts to tackle complex engineering challenges that his human team couldn't solve. Through his revolutionary approach, he's not just building software faster—he's pioneering a new model for entrepreneurship that could redefine how startups are built. "I feel like I've gone from walking to riding a horse," Mireles explains. "I'm no longer a pedestrian. I'm an equestrian traveling at a gallop." This transformation didn't happen overnight. Facing a spaghetti-code nightmare and scaling challenges as user engagement exploded 600% in a single month, Mireles took a radical step: he dove into the code himself, armed with AI tools that gave him unprecedented capabilities. "I feel like I've gone from walking to riding a horse," Mireles explains. "I'm no longer a pedestrian. I'm an equestrian traveling at a gallop." The results speak for themselves. TalkTastic—a Mac app that transcribes speech with contextual awareness—continues to thrive with users creating hundreds of voice notes daily. Meanwhile, Mireles is methodically untangling his code base with AI assistance, creating compressed representations that both humans and machines can understand. While acknowledging he's "playing on extreme hard mode" by applying this approach to existing code rather than starting fresh, Mireles is convinced this represents the future of entrepreneurship—smaller teams, lower burn rates, and founders who stay deeply engaged with product development rather than becoming pure managers. Matt Mireles is the founder of TalkTastic, a revolutionary Mac app and system extension for context-aware speech-to-text that transforms spoken language into polished written communication. Where to find Matt Mireles: accelerate * Newsletter: http://accelerateordie.com * LinkedIn: https://www.linkedin.com/in/mattmireles/ * X: https://x.com/mattmireles Plus… * Check out Matt’s contextually-aware speak-to-text startup, TalkTastic. It’s 100% free to use while in beta. * Read Matt’s recent Substack posts to learn more about how ‘(He) Fired (His) Product Team and Replaced Them with AI’ and get a behind the scenes look at his interactions with synthetic personas in ‘A Conversation with Ilya Sutskever’. * Try Matt’s open source tool, Flatty, which will transforms your codebase into a plain text format that AI models can understand and reason over in entirety. In this episode, we cover: (00:01) Introduction to Matt Mireles and TalkTastic(01:52) What TalkTastic is: a Mac app for context-aware speech-to-text(05:39) Matt's decision to fire his product team and replace them with AI(10:20) Current team structure with Matt and an AI researcher(15:32) How AI enabled Matt to do engineering work himself(17:29) Creating synthetic personas for different AI functions(24:07) Challenges with understanding a complex codebase(31:36) Limitations of current AI context windows(34:11) How Matt would build differently if starting over today(44:40) Resources for using AI in development: Claude, Cursor, Flatty(46:43) Triangulating between multiple AI tools for accuracy This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.elliottpoppel.com

    51 min

  2. 02/25/2025

    Quitting your job to start a startup: How Bubble's Head of Product took the leap | Allen Yang (ex-Bubble)

    Allen Yang shares all that went into his decision to walk away from his Head of Product role at no-code pioneer Bubble to found his new startup Liminary. On this week’s episode, get a raw and behind-the-scenes look at all the decisions that go into making such a major life decision. On this episode, Yang reveals his experience managing family finances, investor relationships, and the emotional weight of entrepreneurship. Learn why collecting experiences across tech giants and scaling startups both empowered and potentially delayed his founder journey. Yang exposes the raw truth about early-stage fundraising—from critical tactical errors in investor sequencing to the delicate art of story evolution. His journey illuminates the stark contrast between product management excellence and founder leadership, offering invaluable insights for product leaders contemplating their own entrepreneurial leap. Previously Head of Product at Bubble for five years, Alan Yang helped scale the company into a leader in the no-code movement. His experience spans roles at Google and Better Mortgage before co-founding Liminary, where he's pioneering the future of knowledge work through AI innovation. Where to find Allen Yang: * LinkedIn: https://www.linkedin.com/in/allenjhyang/ * X: https://x.com/allenjhyang Plus… * Check out his new startup, Liminary, and signup for their waitlist! In this episode, we cover: (00:00) Introduction and background on Alan's role at Bubble(04:21) Duration and experience at Bubble as Head of Product(04:35) Initial consideration of leaving to start a company(06:58) Discussion on personal risk tolerance and career preparation(13:34) Family considerations and financial planning for startup journey(17:42) Overview of Liminary and its mission as a cognitive companion(26:04) Transition from Head of Product to founder role(31:58) Evolution of fundraising pitch and targeting strategy(38:56) Marketing challenges and new skill development(44:50) Lessons learned from fundraising process(49:57) Advice for product leaders considering the startup journey(53:14) Closing remarks and contact information This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.elliottpoppel.com

    54 min

  3. 02/11/2025

    Sales discovery to scale: A go-to-market expert's guide to founder-led sales | Mike Heller (Clearbit, Whimsical, Dropbox)

    Mike Heller is a renowned go-to-market advisor who has helped shape the sales strategies at companies like Dropbox, Whimsical, and Clearbit. He currently advises seed to Series A founders on crafting and executing their go-to-market strategies, while serving as a venture scout for Craft Ventures. In this episode of ‘Minimum Viable Podcast’, go-to-market expert Mike Heller unveils the hidden playbook of founder-led sales—from his groundbreaking work as Clearbit's first go-to-market hire to transforming early-stage startups into sales powerhouses. Drawing from his experience scaling Clearbit's sales team, Heller reveals the counterintuitive principles that separate successful founder-sellers from those who struggle. Discover why most founders sabotage their sales efforts by talking too much, and learn the two fundamental pillars that drive every successful early-stage sale. Through real-world examples from his consulting practice, Heller demonstrates how authentic positioning and strategic silence can transform skeptical prospects into enthusiastic buyers. Plus, he shares the surprising truth about AI in sales—why it's revolutionizing deal strategy but falling flat in execution. From leveraging advisory boards to turning company size into a competitive advantage, Heller breaks down the sophisticated frameworks that help seed-stage founders punch above their weight class. His approach combines tactical precision with strategic vision, showing founders how to balance immediate wins with long-term market positioning. Where to find Mike Heller: * LinkedIn: https://www.linkedin.com/in/mike-s-heller/ * X: https://x.com/MikeHeller88 In this episode, we cover: (00:00) Introduction to Mike Heller's Journey (06:28) Transitioning to Consulting and Advising (14:57) Sales Methodologies for Founders (20:18) The Importance of Positioning in Sales (25:28) Navigating Founder-Led Sales Challenges (35:51) Scaling Relationships and Customer Success (41:07) Authenticity in Sales and Building Trust This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.elliottpoppel.com

    50 min

  4. 01/28/2025

    Fixing broken onboarding: A live product teardown with Miro's former Head of Growth Design | Kate Syuma (ex-Miro)

    Kate Syuma reveals the hidden psychology behind user onboarding and why most companies get it catastrophically wrong. Drawing from her transformation of Miro's growth strategy, Kate shares the principles and tactics that she believes separate successful products from those that lose 60% of users before they experience any value. Kate is the founder of Growthmates, where she advises companies on product-led growth and user experience design. Previously, as Head of Growth Design at Miro, she built and led a team of over 10 designers while scaling the company from startup to industry leader. Through a live teardown of General Collaboration's onboarding flow, Kate exposes the subtle psychological barriers that cause user drop-off and shares battle-tested frameworks for crafting irresistible first-time experiences. Learn why most onboarding improvements fail, how to compress time-to-value from days to minutes, and the surprising truth about when fancy tooltips actually hurt more than help. Discover why the most successful products focus on delivering value before asking for investment, how to leverage "artificial aha moments" to boost activation, and why fixing core product experience trumps surface-level onboarding fixes every time. Plus, Kate reveals the data-backed "six steps of holistic user onboarding" that transformed activation rates at companies like Miro. Where to find Kate Syuma: * Website: https://growthmates.club/ * Newsletter: https://growthmakes.news/ * LinkedIn: https://www.linkedin.com/in/ekaterina-syuma/ Plus… * If you’d like to schedule a personalized onboarding audit / teardown, just like the one Kate did for General Collaboration, you can learn more and schedule and intro call with her here! * Kate is launching her new User-centric Product Led Growth course this coming March. And ‘MVP’ listeners/readers get $120 off! Register today! In this episode, we cover: (00:00) Introduction to Growth Design and Onboarding (11:56) Kate's Career Journey and Insights (24:05) User Onboarding: Importance and Strategies (36:00) Live Teardown of General Collaboration's Onboarding Flow (37:52) Optimizing User Onboarding Experience (41:40) Enhancing User Engagement Through Personalization (44:00) Navigating Sign-Up Friction (48:20) Improving Permission Requests (52:46) Creating Immediate Value for Users (01:01:02) Key Insights for Effective User Onboarding This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.elliottpoppel.com

    1h 2m
  5. Building better products through always-on customer conversations | Jake McKee (Lego, Apple, Southwest Airlines)

    12/03/2024

    Building better products through always-on customer conversations | Jake McKee (Lego, Apple, Southwest Airlines)

    From LEGO to Apple, community architect Jake McKee reveals how to transform product development through deep customer engagement. Learn his field-tested framework for weaving user voices into every stage, turning feedback into breakthrough innovations. --- Jake McKee, a pioneering community architect since 1996, reveals the hidden framework behind successful product development that most companies miss. Drawing from his groundbreaking work with LEGO, Apple, and Southwest Airlines, McKee unpacks his revolutionary "Community-Driven Product Development" methodology that transformed how industry giants build and launch products. Through compelling case studies—from LEGO's Mindstorms revolution to a game-changing golf technology launch—McKee demonstrates how bringing customers directly into the development process creates products that resonate deeply with markets. Learn why traditional beta testing fails, and discover the counterintuitive approach that turns customers into product co-creators and lifelong advocates. McKee shares his sophisticated "Big Four" framework for building effective community-product partnerships: finding the right voices, timing their involvement perfectly, focusing on concrete business outcomes, and designing engaging experiences that keep participants actively invested. Whether you're a Fortune 500 company or an early-stage startup, these battle-tested strategies bridge the crucial gap between product vision and market reality. Jake McKee is a community strategy pioneer who has shaped how global brands like LEGO, Apple, and Southwest Airlines engage with their customers. He currently advises companies on building effective community-driven product development programs and hosts two exclusive monthly events focused on customer experience and AI innovation. --- 00:00 Introduction to Community-Driven Product Development 11:19 Case Study: Golf Launch Monitors 20:25 The Importance of Relational Feedback 26:37 The Importance of Customer Feedback 32:43 Finding the Right People and Timing 42:48 Engaging with Existing Communities This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.elliottpoppel.com

    49 min
  6. Secret to Expert SaaS Messaging | Anthony Pierri (FletchPMM)

    10/09/2024

    Secret to Expert SaaS Messaging | Anthony Pierri (FletchPMM)

    Anthony Pierri has a knack for taking complex ideas and turning them into clear, compelling messages. As the co-founder of Fletch PMM, Anthony has helped over 300 companies (mostly in SaaS), refine their positioning to stand out in competitive markets. This week on Minimum Viable Podcast, Anthony spoke to the tricky balance between strategy and execution, and how even the best product ideas can fizzle out if they aren’t communicated clearly. In this episode, we get real granular on how Anthony helped us at General Collaboration reshape our homepage messaging, the common pitfalls companies face when positioning their products, and why staying focused on core features is key. Anthony also talks about the importance of internal alignment and how to avoid losing sight of your strategy during the design process. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.elliottpoppel.com

    47 min
  7. What Startups Get Wrong About Marketing | Emily Kramer (MKT1, Asana, Carta)

    10/02/2024

    What Startups Get Wrong About Marketing | Emily Kramer (MKT1, Asana, Carta)

    Emily Kramer, Founder of Kramer HQ and Co-founder of MKT1, has led marketing teams at fast-growing companies like Asana and Carta. Now, she's on a mission to change how founders and leaders approach marketing. In this episode of Minimum Valuable Podcast, she shares common mistakes founders make, such as undervaluing marketing early on or copying their pitch deck directly onto their website. Emily also details the strategies that drive growth for her and her clients, including leveraging founder-market fit and identifying unique marketing advantages that can be doubled down on. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.elliottpoppel.com

    47 min
  8. A Guaranteed Playbook to Earn #1 on Product Hunt | Leo Bosuener (Social Growth Labs) & Tomás Hernando Kofman (founder of NotDiamond)

    09/25/2024

    A Guaranteed Playbook to Earn #1 on Product Hunt | Leo Bosuener (Social Growth Labs) & Tomás Hernando Kofman (founder of NotDiamond)

    Launching on Product Hunt is a huge moment for any startup. We’ll be launching General Collaboration on Product Hunt on October 8th, so ahead of our launch, I recently sat down with two experts who have it down to an art form. Leo Bosuener heads up Social Growth Labs, they specialize in helping startups find their first thousand users through Product Hunt. Joining him is Tomás Hernando Kofman, co-founder of Not Diamond. Their AI tool for selecting LLM models was recently top dog on Product Hunt, racking up over 600 upvotes. Our conversation covered the full spectrum of Product Hunt, from nailing your launch day to building long-term momentum. What really stood out was the scope of how they use Product Hunt – it's not just about one big day, but a platform for ongoing growth and connection with users. Leo and Tomás shared strategies for crafting an irresistible tagline and timing your launch for peak impact. We also dug into how you can leverage your initial success and how to approach multiple launches over time. Whether it’s your first launch or you’re looking to refine your approach, there's great stuff here for everyone. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.elliottpoppel.com

    54 min
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About

Each episode of 'Minimum Viable Podcast' features an intimate conversation with visionary product leaders, who shares battle-tested strategies and practical insights that you can implement with your team today. Hosted by 3x venture-backed founder and accomplished product leader, Elliott Poppel. www.elliottpoppel.com

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