Mobile Dev Memo Podcast

MobileDevMemo
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Mobile Dev Memo Podcast

Mobile Dev Memo is the site of record for mobile advertisers and app developers.

  1. 2024/12/24

    Season 5, Episode 1: Achieving product personalization at scale (with Raveesh Bhalla)

    My guest on this episode of the Mobile Dev Memo podcast is Raveesh Bhalla, the Product Lead for Homepage Recommendations at Netflix. Our topic of conversation is product personalization and, specifically, how scaled consumer products curate experiences for individual users and for what purpose. Among other things, we discuss: How large technology companies implement product personalization; The promise of LLMs and other AI tools for product personalization; What the objective or goal function is of product personalization, and how it varies across different features within the same product; The kinds of domain expertise needed to implement product personalization at scale and how that differs from "traditional" product management; How these kinds of initiatives integrate within a broader product organization; How the practice and implementation of product personalization might evolve over the medium term. Thanks to the sponsors of this week’s episode of the Mobile Dev Memo podcast: Vibe. Vibe is the leading Streaming TV ad platform for small and medium-sized businesses looking for actionable advertising campaign performance. InMobi. InMobi offers a full-stack, AI-powered suite of solutions to help app marketers and publishers conquer the modern mobile era. Explore how InMobi Advertising can drive growth for your business at go.inmobi.com/memo. INCRMNTAL⁠⁠. True attribution measures incrementality, always on. Interested in sponsoring the Mobile Dev Memo podcast? Contact ⁠Marketecture⁠.

    49 分鐘

  2. 2024/12/18

    Season 4, Episode 16: TikTok's approach to marketing measurement (with Jorge Ruiz)

    In this episode of the podcast, I speak with Jorge Ruiz, TikTok's Global Head of Marketing Science, about the measurement methodologies that TikTok employs with its advertising clients. Among other things, we discuss: How TikTok provides measurement solutions to clients in light of a more restrictive privacy environment; The approaches, methodologies, and tools are "future-proofed" for further data restrictions; The most common mistakes that advertisers make with measurement; The measurement solutions that clients have seen the most success with; How measurement methodologies differ between app and eCommerce advertisers; How advertisers should approach creative analytics, and what kinds of metrics are the most important to consider when assessing creative; How advertisers should approach incrementality measurement; How advertisers should think about balancing awareness and direct response budget; Whether and when advertisers should invest into building measurement tools internally; The best ways for advertisers to adapt to a dynamic privacy environment. Thanks to the sponsors of this week’s episode of the Mobile Dev Memo podcast: Vibe. Vibe is the leading Streaming TV ad platform for small and medium-sized businesses looking for actionable advertising campaign performance. Moloco. Moloco is a trusted and transparent advertising platform powered by machine learning. Moloco can drive the best outcomes for mobile app advertising through Moloco Ads as experienced by marquee brands such as Bumble, Draftkings, and Playrix. For retailers and streaming enterprises, Moloco also provides a best-in-class advertising platform powered by machine learning to build and manage their own ad businesses. Learn more at www.moloco.com/podcast. INCRMNTAL⁠⁠. True attribution measures incrementality, always on. Interested in sponsoring the Mobile Dev Memo podcast? Contact ⁠Marketecture⁠.

    46 分鐘

  3. 2024/12/11

    Season 4, Episode 15: Understanding Shopify's advertising strategy (with Andrius Baranauskas)

    Shopify today published the latest version of Edition, its regular overview of the new product features it has made available to its merchants. As part of this release, I had the exclusive opportunity to speak with Andrius Baranauskas, Shopify's Director of Advertising Products, about Shopify's advertising products and strategy. Among other things, we discuss: Why Shopify is building marketing tools for merchants; What makes Shopify's data relevant for ads targeting; How Shopify's ad products are structured and how advertisers interface with them; Shopify's ad products roadmap; How Shopify's advertising products fit into the broader eCommerce advertising ecosystem. Thanks to the sponsors of this week’s episode of the Mobile Dev Memo podcast: Vibe. Vibe is the leading Streaming TV ad platform for small and medium-sized businesses looking for actionable advertising campaign performance. InMobi. InMobi offers a full-stack, AI-powered suite of solutions to help app marketers and publishers conquer the modern mobile era. Explore how InMobi Advertising can drive growth for your business at go.inmobi.com/memo. INCRMNTAL⁠⁠. True attribution measures incrementality, always on. Interested in sponsoring the Mobile Dev Memo podcast? Contact ⁠Marketecture⁠.

    39 分鐘

  4. 2024/12/04

    Season 4, Episode 14: The challenges of building apps for kids (with Niels Hoven)

    My guest on this episode of the podcast is Niels Hoven, the CEO of Mentava, a tutoring app that helps top-performing students achieve their potential. In this episode, Niels and I discuss: The special design considerations inherent in building an app for children; How the interface of an app needs to be adapted to users who have never used another app before; The kinds of feedback that can be used to improve a children's product, given a lack of analytics; The design challenges that arise when building for two audiences: children and their parents; Price sensitivity for educational apps and whether going premium is the best option; The limitations or constraints faced with monetization for a children's' app; The best way to approach growth for a children's app; How to consider user outcomes and churn; The story of Mentava's unplanned launch. Thanks to the sponsors of this week’s episode of the Mobile Dev Memo podcast: Vibe. Vibe is the leading Streaming TV ad platform for small and medium-sized businesses looking for actionable advertising campaign performance. Moloco. Moloco is a trusted and transparent advertising platform powered by machine learning. Moloco can drive the best outcomes for mobile app advertising through Moloco Ads as experienced by marquee brands such as Bumble, Draftkings, and Playrix. For retailers and streaming enterprises, Moloco also provides a best-in-class advertising platform powered by machine learning to build and manage their own ad businesses. Learn more at www.moloco.com/podcast. INCRMNTAL⁠⁠. True attribution measures incrementality, always on. Interested in sponsoring the Mobile Dev Memo podcast? Contact ⁠Marketecture⁠. The Mobile Dev Memo podcast is available on: Apple Podcasts Spotify Google Podcasts

    42 分鐘

  5. 2024/11/26

    Season 4, Episode 13: Changing attitudes on marketing measurement (with Maor Sadra)

    In this episode of the Mobile Dev Memo podcast, I speak to returning guest Maor Sadra, the CEO of INCRMNTAL, about changing attitudes toward marketing measurement. The catalyst for this conversation was a set of diagrams that Maor recently published on the INCRMNTAL blog, ranking various marketing measurement methodologies across a number of features. In this episode, we discuss: The tradeoffs inherent in the above spiderweb diagram; Whether and how app advertisers implement experiments in their marketing; The popularity of media mix modeling in the app advertising ecosystem and whether enthusiasm for it has changed; Trends in the composition of user acquisition budgets by channel for app advertisers; Whether budget is shifting meaningfully to the web for app advertisers; The gaps in measurement that app advertisers struggle to close; Whether budgets are increasing on Meta and Google as their AI-empowered solutions expand; How AI plays a role in marketing measurement. Thanks to the sponsors of this week’s episode of the Mobile Dev Memo podcast: Vibe. Vibe is the leading Streaming TV ad platform for small and medium-sized businesses looking for actionable advertising campaign performance. ⁠⁠⁠Clarisights⁠⁠⁠. Marketing analytics that makes it easy to get answers, iterate fast, and show the impact of your work. Go to⁠⁠⁠ clarisights.com/demo⁠⁠⁠ to try it out for free. INCRMNTAL⁠⁠. True attribution measures incrementality, always on. Interested in sponsoring the Mobile Dev Memo podcast? Contact ⁠Marketecture⁠. The Mobile Dev Memo podcast is available on: Apple Podcasts Spotify Google Podcasts

    49 分鐘

  6. 2024/11/20

    Season 4, Episode 12: The mobile gaming fundraising market (with Annina Salvén)

    My guest on this week's episode of the podcast is Annina Salvén, the COO of BIT ODD, a Helsinki-based gaming studio that was recently profiled by the WSJ. Bit Odd raised $18MM in a seed extension this month, following on from the €5MM seed round it raised in 2022. My fund, Heracles Capital, is an investor in both rounds. I asked Annina to join me on the podcast to discuss the current state of venture fundraising for mobile gaming. Specifically, we cover: Why Anniina returned to mobile gaming, given the challenges; How the 2016-era of mobile gaming compares to today; The distribution challenges now relative to 2016-2018; The opportunities in mobile gaming now from a revenue growth perspective; How mobile gaming start-ups should think about exit opportunities; The process for BIT ODD in raising its Seed extension; What mobile gaming start-ups should look for in an investor; The cross-platform gaming opportunity;  Whether games publishing is still viable; Helsinki's evolution as a mobile games development hub. Thanks to the sponsors of this week’s episode of the Mobile Dev Memo podcast: Vibe. Vibe is the leading Streaming TV ad platform for small and medium-sized businesses looking for actionable advertising campaign performance. ⁠⁠⁠Clarisights⁠⁠⁠. Marketing analytics that makes it easy to get answers, iterate fast, and show the impact of your work. Go to⁠⁠⁠ clarisights.com/demo⁠⁠⁠ to try it out for free. INCRMNTAL⁠⁠. True attribution measures incrementality, always on. Interested in sponsoring the Mobile Dev Memo podcast? Contact ⁠Marketecture⁠.

    49 分鐘

  7. 2024/11/11

    Season 4, Episode 11: Understanding AppLovin

    In this episode, I present a long-form analysis of AppLovin's business and its significant recent growth. But understanding AppLovin the company is fundamentally predicated on understanding the market in which it operates, mobile games advertising, and the direct response digital advertising landscape more broadly. And so this podcast is structured in three parts: Understanding direct response advertising Understanding mobile gaming advertising Understanding AppLovin’s growth All of these topics can seem unapproachable and impenetrable from the outside. I hope this episode clarifies them. Thanks to the sponsors of this week’s episode of the Mobile Dev Memo podcast: Vibe. Vibe is the leading Streaming TV ad platform for small and medium-sized businesses looking for actionable advertising campaign performance. ⁠⁠⁠Clarisights⁠⁠⁠. Marketing analytics that makes it easy to get answers, iterate fast, and show the impact of your work. Go to⁠⁠⁠ clarisights.com/demo⁠⁠⁠ to try it out for free. INCRMNTAL⁠⁠. True attribution measures incrementality, always on.

    39 分鐘

  8. 2024/11/06

    Season 4, Episode 10: AI Overviews and consequences for the open web (with Paul Bannister)

    My guest on this week's episode of the podcast is Paul Bannister, the Chief Strategy Officer at Raptive. Paul is returning to the podcast for the third time; see the first two episodes here and here. Our topic of discussion is Google's AI Overviews product, which I profiled in Google's Gambit. Among other things, we cover: How web publishers perceive AI Overviews; Whether AI Overviews have yet appreciably impacted publisher traffic; How AI Overviews might fit into Google's broader strategy with respect to the Open Web and Cookie deprecation; Google's claim that AI Overviews result in increased clicks to publisher websites; Whether AI Overviews can fortify Google against competition from other LLM-based search or chatbots, like Perplexity; Whether AI Overviews incentivize publishers to license their data to Google in exchange for exposure; Google's Quick View feature; What it means that Google's share of the search advertising market is expected to drop below 50% in 2025. Thanks to the sponsors of this week’s episode of the Mobile Dev Memo podcast: Vibe. Vibe is the leading Streaming TV ad platform for small and medium-sized businesses looking for actionable advertising campaign performance. ⁠⁠⁠Clarisights⁠⁠⁠. Marketing analytics that makes it easy to get answers, iterate fast, and show the impact of your work. Go to⁠⁠⁠ clarisights.com/demo⁠⁠⁠ to try it out for free. INCRMNTAL⁠⁠. True attribution measures incrementality, always on.

    44 分鐘
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簡介

Mobile Dev Memo is the site of record for mobile advertisers and app developers.

資訊

  • 創作者
    MobileDevMemo
  • 活躍年代
    2018年 - 2024年
  • 集數
    102
  • 年齡分級
    兒少適宜
  • 版權
    © MobileDevMemo
  • 節目網站
    Mobile Dev Memo Podcast

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