Modern Marketing: Engaging Your Audience With Intention

What does it mean to be market-driven rather than marketing-driven? Learn how adopting the basic principles of modern marketing can impact your business from best-selling author and member of the Marketing Hall of Fame, Seth Godin.

(00:00:17) Seth Godin's background
(00:01:11) Modern marketing
(00:03:42) Common sense + human psychology
(00:06:20) "When in doubt, shout"
(00:07:38) Market-driven versus marketing-driven
(00:09:59) Instant gratification
(00:12:05) Beck's Light and St. Pauli Girl's beer
(00:16:17) What do you do when things don't work out?
(00:18:51) Brand versus performance marketing
(00:21:10) What's the current big thing?
(00:24:20) Business burnout
(00:26:30) Get off the plane

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