Modern Startup Marketing Anna Furmanov

There are so many skills you need in a rockstar marketing hire, plus so many marketing channels. It's really challenging for a company to spend $120k+ and hire one single marketer and be happy with the result. It also takes time to find just the right (full-time) person.

Traditionally, companies had to choose between hiring an in-house marketing person or an agency. With the rise of remote work and solopreneurs, many of the best marketers are now working for themselves.

How can startups best leverage this growing trend? I asked Ryan Bettencourt (Co-Founder of Growth Collective) to join me on the show to discuss.

Growth Collective connects high-growth startups, agencies, and VC firms with vetted and highly experienced fractional marketing experts.



We also cover:

Why "Workforce" is changing into more of a "Work Web" and what that means for the future of the workplace;

Companies that use Growth Collective's network of fractional marketers, what are they loving the most about the experience;

What are companies still skeptical about when it comes to hiring fractional;

AMA: Ryan asks me his burning questions.



Quick note: I mention at the end of the episode that working for myself is amazing and yes it is but it's also challenging! Don't want to give the impression that it's always rainbows and roses :)



You can find Ryan on LinkedIn: www.linkedin.com/in/ryanbettencourt

Learn more about Growth Collective: www.growthcollective.com



For more content, subscribe to Modern Startup Marketing on Apple or Spotify or wherever you like to listen, and don't forget to leave a review if you're lovin' the show!



And whenever you’re ready, there are 3 ways I can help you:

1. fractional head of marketing for early stage startups >> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.furmanovmarketing.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠



2. sponsor my Top 5% podcast and get startup founders, marketers and VCs hearing about your brand >> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://podcast.furmanovmarketing.com⁠⁠⁠⁠⁠⁠⁠



3. ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠sign up to get my monthly early stage startup marketing newsletter⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ where I’m sharing playbooks and insights and cracking some jokes



You can also find me hanging out on LinkedIn, definitely say hello and tell me what you're building and how it's going >> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.linkedin.com/in/annafurmanov


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Send in a voice message: https://podcasters.spotify.com/pod/show/anna-furmanov/message

I was on Marketerhire's podcast (The Marketer Show) where Blake Emal asked me to talk about MaaS Method, the 10-step systematic approach I built and use after working with dozens of early stage startups.


Here’s what you’ll learn:
- Why you should start with the customer in your marketing research

- How to think about positioning and messaging at your early stage B2B startup

- How to build a content strategy "wedge"

- Creating your custom GTM strategy



For more content, subscribe to Modern Startup Marketing on Apple or Spotify or wherever you like to listen, and don't forget to leave a review if you're lovin' the show!



And whenever you’re ready, there are 3 ways I can help you:



1. fractional head of marketing for early stage startups >> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.furmanovmarketing.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠



2. sponsor my Top 5% podcast and get startup founders, marketers and VCs hearing about your brand >> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠podcast.furmanovmarketing.com⁠⁠⁠⁠⁠⁠⁠⁠



3. ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠sign up to get my monthly early stage startup marketing newsletter⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ where I’m sharing playbooks and insights and cracking some jokes



You can also find me hanging out on LinkedIn, definitely say hello and tell me what you're building >> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.linkedin.com/in/annafurmanov⁠


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Send in a voice message: https://podcasters.spotify.com/pod/show/anna-furmanov/message

Erin Balsa (Founder of Haus of Bold) asked me this question in our last episode:

“What is the #1 improvement area when you work with new startup clients?”

So I'm going to answer it now.

Happy Friday!



For more content, subscribe to Modern Startup Marketing on Apple or Spotify or wherever you like to listen, and don't forget to leave a review if you're lovin' the show!



And whenever you’re ready, there are 3 ways I can help you:



1. fractional head of marketing for early stage startups >> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.furmanovmarketing.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠



2. sponsor my Top 5% podcast and get marketers hearing about your brand >> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠podcast.furmanovmarketing.com⁠⁠⁠⁠⁠⁠⁠⁠



3. ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠sign up to get my monthly early stage startup marketing newsletter⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ where I’m sharing playbooks and insights and cracking some jokes



You can also find me hanging out on LinkedIn, definitely say hello and tell me what you're building and how it's going >> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.linkedin.com/in/annafurmanov⁠


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Send in a voice message: https://podcasters.spotify.com/pod/show/anna-furmanov/message

Happy Passover!



In my work with early stage startups, I've seen some of the ways that they approach their content strategies. Sometimes there's structure, but usually it's all over the place. It's not their fault, though. I haven't really seen any visual diagrams that would help startup founders and marketing teams build this out. Nothing too fancy, but at least some kind of easy to use, systematic approach that brings it all together. 



So I brought on Erin Balsa to help hash this out. Erin Balsa is Founder of Haus of Bold where she builds and executes content marketing strategies for B2B SaaS startups that sell complex, enterprise-ready solutions.



If you want to see the Content Strategy Canvas, you can now because I wrote up an article to show you.



We also cover:

AMA: Erin asks me her burning question which I will answer in the next BONUS episode.



You can find Erin on LinkedIn: ⁠www.linkedin.com/in/erinbalsa

Haus of Bold: hausofbold.com



For more content, subscribe to Modern Startup Marketing on Apple or Spotify or wherever you like to listen, and don't forget to leave a review if you're lovin' the show!



And whenever you’re ready, there are 3 ways I can help you:



1. fractional head of marketing for early stage startups >> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.furmanovmarketing.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠



2. sponsor my Top 5% podcast and get startup founders, marketers and VCs hearing about your brand >> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠podcast.furmanovmarketing.com⁠⁠⁠⁠⁠⁠⁠



3. ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠sign up to get my monthly early stage startup marketing newsletter⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ where I’m sharing playbooks and insights and cracking some jokes



You can also find me hanging out on LinkedIn, definitely say hello and tell me what you're building and how it's going >> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.linkedin.com/in/annafurmanov




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Send in a voice message: https://podcasters.spotify.com/pod/show/anna-furmanov/message

Shane Murphy-Reuter (CMO at Webflow) asked me a question in our last episode: "If you were the CMO at Webflow, what would you do differently?" Well that is a loaded question, isn't it. First, let me just say Shane you’re doing an amazing job. Leading a team of 70 people! I just have a couple of things to suggest. Well, I have 13 things. I hope we can still be friends.



For more content, subscribe to Modern Startup Marketing on Apple or Spotify or wherever you like to listen, and don't forget to leave a review if you're lovin' the show!



And whenever you’re ready, there are 3 ways I can help you:



1. fractional head of marketing for early stage startups >> ⁠⁠⁠⁠⁠⁠⁠⁠⁠www.furmanovmarketing.com⁠⁠⁠⁠⁠⁠⁠⁠⁠



2. sponsor my Top 5% podcast and get startup founders, marketers and VCs hearing about your brand >> ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://podcast.furmanovmarketing.com⁠⁠⁠⁠⁠⁠



3. ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠sign up to get my monthly early stage startup marketing newsletter⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ where I’m sharing playbooks and insights and cracking some jokes



You can also find me hanging out on LinkedIn, definitely say hello and tell me what you're building and how it's going >> ⁠⁠⁠⁠⁠⁠⁠⁠⁠www.linkedin.com/in/annafurmanov


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Send in a voice message: https://podcasters.spotify.com/pod/show/anna-furmanov/message

I've been talking about websites quite a bit on the show, on LinkedIn, and I just came off a project where I looked at close to 200 B2B websites (!) and realized that being a B2B buyer in 2024 is kind of still awful. I wanted to explore why that is with Shane Murphy-Reuter, CMO at Webflow.



We also cover:

Who's on the marketing team at Webflow;

Why do B2B websites still suck in 2024;

Going beyond your website copy, how else can companies think about improving their websites today? (HINT: make it a memorable experience);

What marketing big bets are you taking in 2024 and why;

AMA: Shane asks me his burning question which I will answer in the next BONUS episode.



About Webflow:


Founded: 2012
Funding: Series C (($334.9M total)
Description: Webflow is the way to design, build, and launch powerful websites visually — without coding.



You can find Shane on LinkedIn: www.linkedin.com/in/shanemurfy

Learn more about Webflow: https://webflow.com



For more content, subscribe to Modern Startup Marketing on Apple or Spotify or wherever you like to listen, and don't forget to leave a review if you're lovin' the show!



And whenever you’re ready, there are 3 ways I can help you:

1. fractional head of marketing for early stage startups >> ⁠⁠⁠⁠⁠⁠⁠⁠⁠www.furmanovmarketing.com⁠⁠⁠⁠⁠⁠⁠⁠⁠



2. sponsor my Top 5% podcast and get startup founders, marketers and VCs hearing about your brand >> ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://podcast.furmanovmarketing.com⁠⁠⁠⁠⁠⁠



3. ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠sign up to get my monthly early stage startup marketing newsletter⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ where I’m sharing playbooks and insights and cracking some jokes



You can also find me hanging out on LinkedIn, definitely say hello and tell me what you're building and how it's going >> ⁠⁠⁠⁠⁠⁠⁠⁠⁠www.linkedin.com/in/annafurmanov


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Send in a voice message: https://podcasters.spotify.com/pod/show/anna-furmanov/message